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Journal : Musamus Journal of Agribusiness

The Saluran Distribusi Madu Hutan Sumbawa di Kabupaten Sumbawa Provinsi Nusa Tenggara Barat Wijayanti, Nila; Hartono, Yadi; Wartiningsih, Alia; Nurwahidah, Siti
MuJAgri: Musamus Journal of Agribusiness Vol 4 No 2 (2022): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i2.4357

Abstract

This distribution chain of Sumbawa forest honey has several problems such as the long-distance of the forest from settlements, the fluctuated price of forest honey, which is depended on the quality and the distance to get the honey. The next problem is the high shipping cost to customers, and the packaging must be hygienic and safe. Sumbawa forest honey delivery to consumers must be in good. The purpose of this study is to analyze the marketing chain of Sumbawa forest honey in Sumbawa District, West Nusa Tenggara Indonesia. The method of determining location is done by purposive sampling, considering Sumbawa district is the center of Sumbawa forest honey. Respondent's sample determination was done by snowball sampling. The study was conducted by surveying the field by using a questionnaire with relevant institutions and carrying out documentation. The results showed that there were three types of distribution channels from Sumbawa forest honey. The first distribution channel is the honey hunter – the consumer. The second distribution channel is the honey hunter–honey enterprises-consumer. The third distribution chain is the honey hunter–honey enterprises–supermarket –the consumer. The price of honey received by consumers is not the same, depending on the length of the marketing chain. The marketing margin of the first distribution channel was Rp. 0,00. The second distribution were Rp. 60,000.00 and the third distribution were Rp. 50,000.00. Keywords: marketing, distribution chain, Sumbawa forest honey
Faktor-Faktor yang Mempengaruhi Produksi Semangka di Kecamatan Lape, Kabupaten Sumbawa Sulastri, Endang; Wijayanti, Nila; ZA, M. Aries; Wartiningsih, Alia; Hartono, Yadi
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 2 (2024): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i2.6395

Abstract

This research aims to analyze the influence of independent variables, namely land area, seeds, labor, fertilizer, and pesticides, on watermelon production in Labuhan Kuris Village, Lape District. Additionally, the study tests the coefficient of determination to assess how much these variables influence watermelon production. The method used is purposive sampling, involving 30 watermelon farmers as respondents. Data collection techniques include observation, interviews, questionnaires, and documentation. The analysis was conducted using multiple regression. The results show that, partially, only the land area variable has a significant effect on watermelon production, while seeds, labor, fertilizer, and pesticides do not have a significant impact. However, simultaneously, all five independent variables significantly influence watermelon production. These findings indicate that land area is the primary factor in increasing watermelon production in the region.