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All Journal Buletin Ekonomi Fundamental Management Journal IKRA-ITH ABDIMAS fundamental management journal
Rutman Lumbantoruan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE RELATIONSHIP OF LOYALTY AND WORK ENVIRONMENT TO ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) EMPLOYEES OF PT MIRAE ASSET SEKURITAS INDONESIA Elisabeth Gracia Virluna Naku; Nenny Anggraini; Rutman Lumbantoruan
Fundamental Management Journal Vol. 9 No. 2p (2024): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2p.6315

Abstract

Organizational citizenship behavior (OCB) is an employee's actions to help coworkers outside of their core job. A decrease in OCB can result in a lack of loyalty and an insufficient and motivating job scope. The purpose of this research is to determine: (1) the relationship between employee loyalty and organizational citizenship behavior (OCB) of PT Mirae Asset Securitas Indonesia, (2) the relationship of work environment with organizational citizenship behavior (OCB) of PT Mirae Asset Securitas Indonesia employees, (3) PT Mirae The Relationship between Loyalty and Work Environment in Organizational Citizenship Behavior (OCB) of Employees in Asset Securitas Indonesia. This research uses quantitative methods. Data collection uses a questionnaire. Data analysis used Spearman rank correlation and multiple correlation. This research states (1) that there is a significant and positive relationship between loyalty to organizational citizenship behavior (OCB) of 0.559 and 0.000 <0.05. (2) Work environment and Organizational Citizenship Behavior (OCB) have a positive relationship of 0.337 and significant at 0.002 <0.05. (3) Organizational Citizenship Behavior (OCB) of 0.617 has a positive relationship between loyalty and work environment.
THE INFLUENCE OF BRAND AMBAS THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND ADVERTISING ON PURCHASING DECISIONS AT SHOPEE: - , Feronika Verawati Samosir; Rutman Lumbantoruan; Netty Laura
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6170

Abstract

This research is quantitative research used to see the influence of brand ambassadors, brand image and advertising on purchasing decisions at Shopee in the people of Puri Kembangan Selatan Subdistrict. Determining as many samples as determined in the Taro Yamane formula where the population is known. The research results at the significant level for (1) variable (X1) are 0.275 > 0.05 with a calculated t value < t table of (1.107 < 1.990), meaning that Brand Ambassador is partially positive but not significant in purchasing decisions. (2) The significant level of Brand image (X2) is 0.000 < 0.05 with a calculated t value > t table of (6.213> 1.990) which means that it partially has a positive and significant effect on purchasing decisions. (3) The significant level of advertising is 0.000 < 0.05 with a calculated t value > t table of (11.624 > 1.990). The results of the simultaneous test show that the calculated f value is 337.469 > 2.72 and the significance is 0.000 < 0.05, which means that X1, The researcher's suggestions for Shopee E-commerce where the Brand Ambassador variable section has the lowest score, so Shopee should be able to increase the Brand Ambassador value by appointing Brand Ambassadors who are very popular so that they can attract more consumer attention, especially to Shopee E-commerce in the future. Keywords: Brand Ambassador, Brand image, Advertising, Purchase Decision
Pembibitan oleh Komunitas untuk Rehabilitasi Lahan Melalui Pengembangan Bibit Unggul Malapari di Lembata, NTT Posma Sariguna Johnson Kennedy; Ignatius Abraham Enga Tifaona; Budi Leksono; Alexander Benedictus Bala T; Ktut Silvanita Mangani; Rutman Lumbantoruan; Anastasia Zefanya
IKRA-ITH ABDIMAS Vol. 10 No. 1 (2026): IKRAITH-ABDIMAS Vol 10 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v10i1.5651

Abstract

Kegiatan ini bertujuan merespons kebutuhan masyarakat pesisir dan pemilik lahan marginal akanbibit berkualitas untuk rehabilitasi ekologi dan diversifikasi mata pencaharian. Bukti ilmiah danpengalaman lapang menunjukkan bahwa pohon Malapari (Pongamia Pinnata) tahan kekeringan,toleran terhadap berbagai tipe tanah, dan berpotensi sebagai sumber minyak non-pangan untukbioenergi; namun adopsi teknologi pembibitan dan praktik agroforestry di komunitas masihrendah. Untuk menjembatani kesenjangan ini, kegiatan difokuskan pada tiga lini terpadu:inventarisasi genetik partisipatif dan pembentukan bank vegetatif; transfer teknik perbanyakanvegetatif yang sederhana dan dapat direplikasi oleh kelompok tani); dan penerapan biofertilizerserta demonstrasi agroforestry pada plot percontohan. Pendekatan partisipatif diharapkanmempercepat produksi bibit adaptif-lokal, meningkatkan survival bibit, serta menguatkankapasitas ekonomi dan kelembagaan komunitas.Kata Kunci: Pongamia pinnata; pembibitan komunitas; perbanyakan vegetatif;biofertilizer; rehabilitasi lahan.
STRATEGI PEMASARAN PRODUK BROADBAND INDIHOME PT TELKOM DI BEKASI (STUDI DESKRIPTIF KUALITATIF PADA AREA BEKASI) fernando Fernando; Fenny B.N.L. Tobing; Rutman Lumbantoruan
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540-9220 (Online) APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.6839

Abstract

In this era of globalization, telecommunications have a significancy roles in human lifes. Along with change lifestyle of today societies, they need access to diverses, easily, faster, and reliable informations. Telecommunications service providers are competing increasingly tightly for the current development that makes PT Telkom Tbk innovation to issues the latest product by providing various communications facility to meeting need of community in telecommunication sectors of multiservice for its customers, namely voice services (telephones), data (internets) and images (IP-TV) on one access network and known for triple-play services. Marketing has a very significant role because marketing has positions as intermediary between producer and consumer. But Indihome lacks STP (Strategy, Targeting, and Positioning) because many middles to lower-class people object to Indihome's monthly price. Therefore, I conducted this research using the type of field researched, namely: research that aim to studies and understand intensive its currently backgrounds and environmentals interaction by social unit, individual, group, institution, or societies. Data analyst method use is descriptive analyst, conducted by requesting and collecting data in detail, which is original and asks directly to Internet Consumers, which I named Connected Internet Rumah in Bekasi. Data collections is through interview and documentations. Base on research result that have gone on, the marketing strategy for Indihome broadband products implemented by PT Telkom Bekasi area have been effectively in achieve an increased in Indihome user. Overall level of Indihome Customer Satisfaction is still relatively unsatisfied due to the lack of notification of information about internet usage to household customers who have a permanent home containing 5 to 8 people or household customers who do not has a permanently home and contract such as rented plots containing 3 to 5 people. The overall level of Indihome Customer Satisfaction is still relatively unsatisfied due to the lack of notification of information about internet usage to household customers who have a permanent home containing 5 to 8 people or household customers who do not has a permanently home and contract such as rented plots containing 3 to 5 people. Maybe in the future, I will create or propose an idea to work with Telkom Indonesia to create an Indihome subsidiary that can adjust to the needs of the middle to the lower-class community, such as to speed and effectiveness of users in a family or home. Keywords: Strategy, Satisfaction, Internet, Effectiveness
STRATEGI PEMASARAN PRODUK BROADBAND INDIHOME PT TELKOM DI BEKASI (STUDI DESKRIPTIF KUALITATIF PADA AREA BEKASI) Fernando, fernando; Tobing, Fenny B.N.L.; Rutman Lumbantoruan
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540-9220 (Online) APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.6839

Abstract

In this era of globalization, telecommunications have a significancy roles in human lifes. Along with change lifestyle of today societies, they need access to diverses, easily, faster, and reliable informations. Telecommunications service providers are competing increasingly tightly for the current development that makes PT Telkom Tbk innovation to issues the latest product by providing various communications facility to meeting need of community in telecommunication sectors of multiservice for its customers, namely voice services (telephones), data (internets) and images (IP-TV) on one access network and known for triple-play services. Marketing has a very significant role because marketing has positions as intermediary between producer and consumer. But Indihome lacks STP (Strategy, Targeting, and Positioning) because many middles to lower-class people object to Indihome's monthly price. Therefore, I conducted this research using the type of field researched, namely: research that aim to studies and understand intensive its currently backgrounds and environmentals interaction by social unit, individual, group, institution, or societies. Data analyst method use is descriptive analyst, conducted by requesting and collecting data in detail, which is original and asks directly to Internet Consumers, which I named Connected Internet Rumah in Bekasi. Data collections is through interview and documentations. Base on research result that have gone on, the marketing strategy for Indihome broadband products implemented by PT Telkom Bekasi area have been effectively in achieve an increased in Indihome user. Overall level of Indihome Customer Satisfaction is still relatively unsatisfied due to the lack of notification of information about internet usage to household customers who have a permanent home containing 5 to 8 people or household customers who do not has a permanently home and contract such as rented plots containing 3 to 5 people. The overall level of Indihome Customer Satisfaction is still relatively unsatisfied due to the lack of notification of information about internet usage to household customers who have a permanent home containing 5 to 8 people or household customers who do not has a permanently home and contract such as rented plots containing 3 to 5 people. Maybe in the future, I will create or propose an idea to work with Telkom Indonesia to create an Indihome subsidiary that can adjust to the needs of the middle to the lower-class community, such as to speed and effectiveness of users in a family or home. Keywords: Strategy, Satisfaction, Internet, Effectiveness
Co-Authors , Feronika Verawati Samosir Alexander Benedictus Bala T Anastasia Zefanya Banggas Sitorus Budi Leksono Christina N.Sihombing Elisabeth Gracia Virluna Naku Fenny B.N.L. Tobing fernando Fernando Fernando Fernando, Fernando Gembira Siregar Ignatius Abraham Enga Tifaona Ignatius Natanael Widjaya Ivakdalam , Veronika Ingrit Johny Siagian Juaniva Sidharta Krisdayanti Parang Nenny Anggraini Netty Laura Posma Sariguna Johnson Kennedy Ramot P. Simanjuntak Richard Marfei Mambrisau Salma Reza Safira Silvanita, Ktut Sinaga, Sautman Tobing, Fenny B.N.L.