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All Journal Journal of Electrical Technology UMY Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Abdimas: Papua Journal Of Community Service International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Indo-MathEdu Intellectuals Journal Prosiding Konferensi Nasional PKM-CSR INTECH (Informatika dan Teknologi) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Fokus Abdimas INCOME : Jurnal Akuntansi dan Keuangan Jurnal Ekonomi, Bisnis dan Sosial INTECH (Informatika dan Teknologi)
Ermawati, Yuli
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Sistem Pendukung Keputusan Berbasis Web Untuk Penentuan Lokasi UMKM Menggunakan Metode Saw (Simple Additive Weighting) Ermawati, Yuli
INTECH Vol. 6 No. 2 (2025): INTECH (Informatika Dan Teknologi)
Publisher : Informatics Study Program, Faculty of Engineering and Computers, Baturaja University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/intech.v6i2.3262

Abstract

Menentukan lokasi umkm yang tepat merupakan langkah penting yang sangat memengaruhi keberhasilan umkm. Lokasi yang strategis dapat meningkatkan peluang keuntungan, sedangkan lokasi yang kurang tepat justru bisa menjadi hambatan dalam perkembangan umkm. Untuk itu, penelitian ini bertujuan mengembangkan sebuah sistem pendukung keputusan (SPK) berbasis web yang dapat membantu pengguna dalam memilih lokasi umkm yang paling sesuai. Sistem ini menggunakan metode Simple Additive Weighting (SAW), yaitu metode yang bekerja dengan memberikan bobot pada setiap kriteria yang dianggap penting, lalu menjumlahkan nilai dari tiap alternatif untuk menghasilkan rekomendasi terbaik. Beberapa kriteria yang digunakan antara lain adalah aksesibilitas, potensi pasar, tingkat persaingan, dan keamanan. Data untuk setiap kriteria diperoleh melalui penyebaran kuesioner kepada pelaku dan calon pelaku umkm, yang kemudian divalidasi dan diuji kualitasnya. Hasil akhir dari sistem ini berupa rekomendasi peringkat lokasi umkm berdasarkan nilai tertinggi yang diperoleh. Diharapkan sistem ini dapat membantu pengguna membuat keputusan yang lebih terarah dan berbasis data, khususnya dalam menentukan lokasi umkm yang optimal.
ANALISIS STRATEGI BRANDING DAN Peningkatan kualitas umkm melalui Digitalisasi keuangan dan legalisasi produk Ermawati, Yuli
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 8 (2025): Penguatan Ekonomi Masyarakat Berbasis Ekologis untuk Mencapai Keberlanjutan Menuju Ind
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v8i0.2794

Abstract

Along with technological developments and the dynamics of the business world, more and more MSMEs are realizing that conventional business approaches are no longer sufficient. Changes in consumer behavior that are now digital are encouraging business actors to start transforming, in order to remain relevant and competitive in an ever-changing market. The purpose of this activity is to map a village branding strategy through MSMEs, and to upgrade the class of village MSMEs through Financial Digitalization and Product Legalization. The long-term goal is for business sustainability and upgrade the class of MSMEs in the RW VI Pakal area with the assistance of Karang Taruna colleagues as the successors of the activity. The method used is the Implementation Method consisting of preparation, implementation, monitoring and evaluation, and program sustainability. The results of this activity, through a SWOT Analysis, the PPM Team together with Karang Taruna discovered a Village Branding Strategy through MSMEs by highlighting the village's superior products and forming MSME groups under the management of Karang Taruna. In addition, through socialization and coaching for financial digitalization, product legalization, and digital marketing, the PPM Team accompanies MSMEs to upgrade their class.
Strategi Pemberdayaan UMKM Melalui Digitalisasi Keuangan untuk Keberlanjutan Bisnis Ermawati, Yuli; Pujianto; Supeni Purwaningsih, Endah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 5 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i5.30253

Abstract

This study generally aims to explore MSME empowerment strategies through financial digitalization using a descriptive qualitative approach. The specific objectives of this study are to describe MSMEs' perceptions and experiences of financial digitalization, identify supporting and inhibiting factors in financial digitalization in MSMEs, and formulate MSME empowerment strategies through financial digitalization. Data were obtained through in-depth interviews with MSME actors, MSME facilitators or academics, and the Surabaya City Cooperatives, MSMEs, and Trade Office. The results indicate that financial digitalization can be a tool for MSME empowerment if accompanied by intensive mentoring, simplification of accounting technology, multi-stakeholder collaboration, and strengthening digital financial literacy. This study produces a digital-based MSME empowerment model that emphasizes financial behavior transformation and gradual technology adaptation.
Co-Authors Aditya Surya Nanda Aditya, Indah Setyorini agus maryono Aksin Jalaludin Alsidiq, Donny Aminatuzzuhro Azkiya, Alfiatur Rahma Mir’atul Azzahra, Siti Bagus Santoso Bika, Alya Izzaty Eka Putri, Yuliantini Ellisah, Roidatul Fitra Mardiana, Fitra Fitria, Fidaulil Heri Siswayulianto Kusuma, Pramandyah Fitah Lindawati Lindawati Loniza, Erika Majalista, Riya Masdiana, Nur Maulana, Sandi M Meilia Safitri Pujianto Pujianto Pujianto Puput Jumadil Purwaningsih, Endah Supeni Riza Bella Rizka Fadli Wibowo, M. Rodhiya, Rodhiya Rodhiyah Rodhiyah Shufi Firnanda Supeni, Endah Syahrial, Ramon Utami, Anugrah Yanto, Erwan Arist Zulkarnain Zulkarnain Zulyanti, Fetty ‎, Aminatuzzuhro