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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi English Language Teaching Methodology (ELTM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Research of Multidisciplinary Analysis Jurnal Inovasi Pengabdian Masyarakat
Setyawan, Mochamad Ardi
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Assessing Community Readiness in Mojokerto toward Majapahit Marine Resort Development Plan Hayati, Cucu; Lestari, Sri; Setyawan, Mochamad Ardi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7182

Abstract

The development and management of a program must involve the community, as well as the development of Majapahit Maritime Tourism. This community involvement aims to make the program development sustainable and improve welfare. This research is considered necessary as an initial measurement (assessment) of the readiness of the community in the Ngotok River Basin, Rejoto Bridge, Pulorejo Village, Prajurit Kulon District, Mojokerto City. The analysis is viewed from the socio-economic setting of the community, the readiness of stakeholders to face socio-economic changes, and the readiness to manage the Majapahit Marine Tourism village. The mixed method research method was chosen as an approach in answering research problems. The number of respondents in this study were 101 people who were selected by clustered random sampling. Data was collected by distributing semi-closed-end questionnaires, interviews with stakeholders determined by purposive sampling and field observations. Data analysis was carried out through descriptive analysis of cross tables (crosstabulation), weighting and review of several related spatial planning documents. Test the validity of the study using data triangulation. Regarding the development plan for Majapahit Maritime Tourism, this study concludes that the readiness of the Mojokerto community is at the Preparation stage. The pattern of community adaptation in responding to social, economic and environmental issues that are predicted to occur as a result of the development of Majapahit Maritime Tourism is categorized in adaptation by adjustment. Although Majapahit Maritime Tourism will only operate in 2023, policy makers have made physical, social and economic preparations in welcoming this development plan through the formation of Tourism Awareness Groups (Pokdarwis), program socialization through digital platforms, integration of coordination of program preparation by the government, government agencies. Sub-district to village government. It is hoped that all Mojokerto people can benefit from this tourism development. 
THE TASTY OF BRAND PRODUCTS FOR MICRO, SMALL AND MEDIUM ENTERPRISES “BRANCH PURNAMA” Emmywati, Emmywati; Masyhuri, Mohammad Ali; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.50

Abstract

The word “Branch Purnama” is a word that is often read, heard and is a favorite of consumers and lovers of local roadside food in Indonesia, especially in East Java. The word has automatically become a "stamp" to convince new consumers and loyal consumers that they have culinary products and tastes that are the same and "in line" with many other micro, small and medium enterprises everywhere. Although in reality, the facts are not as expected, that is, all of their culinary products refer to a slightly different center, will not the same, for those who know (Aaker, D.A., 2004). However, all of this has aroused the curiosity of many people outside their scope, especially consumers, how come hundreds of micro, small and medium enterprises have made or pinned the same name on the front banner of their culinary establishment, namely the Purnama Branch. What is even more interesting is that these micro, small and medium enterprises mix and set the seasoning for their respective products, not based on ready-to-eat product shipments from the central "Purnama Branch" which most likely does not recognize the "branches" that have existed so far in Indonesia. many places in East Java, especially in Surabaya and its surroundings
BRAND AND HERITAGE AKNOWLEDGEMENT Lazuardi, Sofyan; Wibowo, Bambang Sri; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.51

Abstract

Kalimantan heritage is one of the many cultural assets owned by the Indonesian nation from hundreds of other cultures. One culture that is highly admired is the typical Kalimantan batik which is liked not only by native people of Kalimantan. However, it seems that these batik motifs have not been attached to the brands of each entrepreneur who produces them, the brands are only pinned by boutiques or small business entities that market them (Kapferer, J.-N., 2004). This needs to get support in the ease of processing and obtaining it for batik cloth production actors from the authorized agency. All of this needs to be done so that the works of local sons and daughters are protected from irresponsible parties. The wealth of Kalimantan batik motifs in general comes from the original motifs of the rich indigenous culture of Kalimantan. Based on several facts, it can be concluded that almost all original batik makers do not have personal brands for the batik works they have made and marketed. For this reason, it is necessary to provide an understanding of the importance of brands on patents for the creative ideas of batik motifs that they make by people who are experts in their fields (Keller, K.L. and Lehmann, DR, 2006).
THE EFFECT OF ELSA SPEAK ON PRONOUNCIATION OF ENGLISH SPEAKING AT VOCATIONAL HIGH SCHOOL Nuraini, Widya Rizki; Setyawan, Mochamad Ardi; Pambayun, Rizky Nurfida
English Language Teaching Methodology Vol. 4 No. 3 (2024): English Language Teaching Method
Publisher : FKIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56983/eltm.v4i3.1683

Abstract

Based on the observations made by the researcher, it appears that certain students continue to experience challenges in pronouncing specific words. The aim of this research is to investigate the impact of the ELSA Speak Application on enhancing students' pronunciation skills. The research design employed was pre-experimental, utilizing a quantitative approach. The researcher implemented cluster sampling, selecting one class comprising 19 students as the sample group. A pronunciation test served as the data collection technique. The researcher conducted a pretest prior to the treatment involving the ELSA Speak Application and subsequently administered a posttest following the treatment. Data collection was executed through this testing method. To analyze the data, the researcher employed the paired sample t-test formula using SPSS 21. The analysis revealed a significant effect of the ELSA Speak Application on improving students' pronunciation.
SECONDARY SCHOOL STUDENTS' PERCEPTION OF LEARNING SPEAKING THROUGH VIDEO DIGITAL STORYTELLING SARI, SHELVY CAROLINA; SETYAWAN, MOCHAMAD ARDI
EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/edutech.v5i1.4449

Abstract

This study aims to explore students' perceptions of the application of the digital storytelling method in learning speaking skills. Digital storytelling is a method that combines digital technology with narration to convey information or stories interactively and engagingly. This study employs a qualitative approach with data obtained through questionnaires, and interviews. The findings indicate that most students have a positive perception of this method. They believe that digital storytelling can enhance learning motivation, creativity, and understanding of the learning material. Moreover, students find this method more engaging compared to conventional teaching methods due to its use of visual, audio, and interactive elements that support the learning process. However, some challenges were identified, such as limited access to technology and students' technical skills in using digital tools. In conclusion, digital storytelling has significant potential to improve the quality of learning if supported by adequate facilities and training. ABSTRAK Penelitian ini bertujuan untuk mengeksplorasi persepsi siswa terhadap penerapan metode bercerita digital dalam pembelajaran keterampilan berbicara. Bercerita digital merupakan metode yang menggabungkan teknologi digital dengan narasi untuk menyampaikan informasi atau cerita secara interaktif dan menarik. Penelitian ini menggunakan pendekatan kualitatif dengan data yang diperoleh melalui kuesioner dan wawancara. Temuan penelitian menunjukkan bahwa sebagian besar siswa memiliki persepsi positif terhadap metode ini. Mereka percaya bahwa bercerita digital dapat meningkatkan motivasi belajar, kreativitas, dan pemahaman materi pembelajaran. Selain itu, siswa menganggap metode ini lebih menarik dibandingkan dengan metode pengajaran konvensional karena penggunaan elemen visual, audio, dan interaktif yang mendukung proses pembelajaran. Namun, beberapa tantangan diidentifikasi, seperti keterbatasan akses terhadap teknologi dan keterampilan teknis siswa dalam menggunakan perangkat digital. Sebagai kesimpulan, bercerita digital memiliki potensi yang signifikan untuk meningkatkan kualitas pembelajaran jika didukung oleh fasilitas dan pelatihan yang memadai.
Pendampingan Bisnis untuk Optimalisasi Strategi Pemasaran Digital untuk Peningkatan Daya Saing UMKM WRE Kitchen Banyuwangi Setyawan, Mochamad Ardi; Rachman, Adytira; Qory, Hurin In Lia Amalia
Jurnal Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2025): Jurnal Inovasi Pengabdian Masyarakat (IPM)
Publisher : Universitas 17 Agustus 1945 Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/ipm.v2i1.657

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peran penting dalam pertumbuhan ekonomi nasional. Namun, banyak pelaku UMKM masih menghadapi kendala dalam hal manajemen keuangan dan strategi pemasaran, yang berdampak pada perkembangan usaha mereka. Penelitian ini bertujuan untuk mengkaji sistem akuntansi dan pemanfaatan digital marketing dalam mendukung pengembangan UMKM, dengan studi kasus pada WRE Kitchen BWI di Banyuwangi. Metode yang digunakan adalah observasi langsung, wawancara, dan dokumentasi terhadap aktivitas pencatatan keuangan dan strategi pemasaran yang diterapkan UMKM tersebut. Hasil analisis menunjukkan bahwa WRE Kitchen telah menerapkan sistem pencatatan berbasis cash basis menggunakan Microsoft Excel dan aplikasi “Rekalaba” untuk penjualan. Namun, pemilik UMKM masih memiliki keterbatasan dalam literasi keuangan. Di sisi lain, pemanfaatan digital marketing melalui media sosial, aplikasi Gojek, dan desain promosi visual terbukti efektif dalam menjangkau konsumen yang lebih luas. Kesimpulan dari penelitian ini menunjukkan bahwa integrasi antara akuntansi yang sederhana dan strategi pemasaran digital dapat meningkatkan kinerja dan daya saing UMKM. Oleh karena itu, pelatihan dan pendampingan mengenai akuntansi serta digital marketing sangat diperlukan untuk menunjang keberlanjutan usaha kecil.
PENGUKURAN TINGKAT EFISIENSI DAN KONTROL OPTIMAL UKM BATIK DI KABUPATEN BANYUWANGI MENGGUNAKAN PENDEKATAN COBB-DOUGLASS DAN STOCHASTIC FRONTIER ANALYSIS Hayati, Cucu; Suprihandari, Miya Dewi; Setyawan, Mochamad Ardi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4679

Abstract

Penelitian ini menganalisis elastisitas faktor-faktor yang berpengaruh pada tahap produksi UKM batik Banyuwangi. Dari total populasi sebanyak 40 UKM batik, peneliti mengambil data dari 12 UKM batik yang aktif dalam proses produksi. Pendekatan dalam menganalisis yang diterapkan adalah panel data regression. Hasil estimasi menunjukkan bahwa elastisitas faktor modal dan alat produksi berpengaruh searah secara nyata terhadap nilai produksi batik. Artinya, peningkatan modal dan penggunaan alat produksi yang lebih baik akan meningkatkan produksi batik secara signifikan. Sebaliknya, elastisitas faktor tenaga kerja menunjukkan pengaruh signifikan tetapi negatif, yang berarti peningkatan jumlah tenaga kerja justru mengurangi produksi batik dalam kasus UKM batik di Banyuwangi. Dari hasil analisis, ditemukan bahwa faktor modal memiliki pengaruh terbesar terhadap produksi batik. Sementara itu, elastisitas faktor bahan baku tidak menunjukkan pengaruh signifikan terhadap nilai produksi, yang mengindikasikan bahwa variasi dalam penggunaan bahan baku tidak mempengaruhi output produksi secara substansial. Penelitian ini juga menemukan bahwa produksi batik oleh UKM batik di Banyuwangi mengalami increasing return to scale, dengan nilai koefisien 1,627676 > 1, yang menunjukkan bahwa peningkatan input dapat menghasilkan peningkatan output yang lebih besar. Ini berarti UKM batik di Banyuwangi memiliki potensi untuk meningkatkan nilai produksi lebih lanjut. Nilai R-squared (R²) sebesar 0,892454 menunjukkan bahwa 89,25% variasi dalam produksi batik dijelaskan dari elastisitas modal, tenaga kerja, alat produksi dan bahan baku.
Co-Authors Bambang Sri Wibowo Emmywati Hayati, Cucu Lazuardi, Sofyan Masyhuri, Mohammad Ali Miya Dewi Suprihandari Nuraini, Widya Rizki Pambayun, Rizky Nurfida Qory, Hurin In Lia Amalia Rachman, Adytira SARI, SHELVY CAROLINA