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BRAND AND HERITAGE AKNOWLEDGEMENT Lazuardi, Sofyan; Wibowo, Bambang Sri; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.51

Kalimantan heritage is one of the many cultural assets owned by the Indonesian nation from hundreds of other cultures. One culture that is highly admired is the typical Kalimantan batik which is liked not only by native people of Kalimantan. However, it seems that these batik motifs have not been attached to the brands of each entrepreneur who produces them, the brands are only pinned by boutiques or small business entities that market them (Kapferer, J.-N., 2004). This needs to get support in the ease of processing and obtaining it for batik cloth production actors from the authorized agency. All of this needs to be done so that the works of local sons and daughters are protected from irresponsible parties. The wealth of Kalimantan batik motifs in general comes from the original motifs of the rich indigenous culture of Kalimantan. Based on several facts, it can be concluded that almost all original batik makers do not have personal brands for the batik works they have made and marketed. For this reason, it is necessary to provide an understanding of the importance of brands on patents for the creative ideas of batik motifs that they make by people who are experts in their fields (Keller, K.L. and Lehmann, DR, 2006).

INFORMATION AND TECHNOLOGY FOR ADVANCED SOCIETY Wibowo, Bambang Sri; Abdillah, Hasan; Lazuardi, Sofyan; Suprihandari, Miya Dewi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.812

Human resource management in community organizations and government entities in rural areas holds significant complexity and importance. Rural regions often serve as crucial supporting environments for surrounding urban centers, making effective human resource management pivotal for organizational success. This research aims to enhance Human Resource Management in Rural Areas Through Information Technology as an effort towards advanced societal development. By analyzing literature reviews, case studies, and real-world implementation examples, this study seeks to uncover how information technology can enhance recruitment, training, performance evaluation, and employee engagement in rural settings. The research highlights how technology can serve as a tool to improve operational efficiency, informed decision-making, and effective communication within rural community organizations and government entities. Thus, this study provides insights into how information technology can play a central role in supporting sustainable development and added value growth within rural communities. With a focus on successful technology implementation, this research can serve as a guide for rural community organizations and government entities to optimize their human resource potential. By combining technology with the unique needs of rural areas, this research can also inspire efforts towards broader sustainable development within advanced rural communities.

UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS Lazuardi, Sofyan; Wahjoedi, Tri
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.617

A study was conducted to investigate how website design and product photos impact purchasing decisions, with a focus on the role of flash sale programs. The research targeted students in Surabaya who have made purchases on the Shopee e-commerce platform, with a sample size of 96 individuals. The data collected from the respondents' questionnaires were analyzed using SEM SmartPLS-3. The findings of the study revealed that flash sale programs, product photos, and website design play a crucial role in influencing consumer decisions. While flash sale programs can generate consumer interest, it is important to manage them wisely to avoid any negative impact on consumer perception. On the other hand, high-quality product photos and a well-designed website can enhance consumer engagement in the purchasing process. The practical implication of this research is that companies should prioritize flash sale programs, product photo quality, website design, and other marketing factors to influence positive purchasing decisions, develop effective marketing strategies, meet consumer needs, and strengthen their brand image. The main contribution of this study lies in the inclusion of the moderating role of flash sale programs in the integrated model of e-commerce marketing. Therefore, this research provides a deeper understanding of the factors that influence consumer purchasing decisions in the e-commerce context, while also serving as a foundation for companies to design more effective and responsive marketing strategies.

Analisa SWOT Untuk Mendukung Kinerja UMKM AS&B Di Surabaya Wahjoedi, Tri; Adi Rahardjo, Kusuma; Dwi Nugroho, Agung; Lazuardi, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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This community service text aims to present improvement strategies using SWOT analysis carried out to provide support to AS&B MSME companies in Surabaya in facing the challenges of increasing competition in the food industry. This SWOT approach involves identifying internal factors, namely strengths and weaknesses, and external factors, namely opportunities and threats. From this analysis, recommendations for action to improve operational performance were produced, 2 SO strategies, 2 WO strategies, 2 ST strategies and 3 WT strategies. To increase sales, AS&B MSMEs should increase product variety and quality, use social media for marketing, provide empathetic service, and carry out attractive promotions. This combination of strategies is expected to significantly increase the company's performance and sales. It provides systematic and adaptive guidance to improve a company's competitiveness in a dynamic business environment.

Penerapan Strategi PDCA untuk Meningkatkan Produktivitas Kerja melalui Penguatan Kerja Sama Tim dan Komunikasi Organisasi Azizah, Eka Nurul; Sari, Anita Kartika; Wahjoedi, Tri; Nugroho, Agung Dwi; Lazuardi, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 11 : Desember (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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−The activity of community service in this program will try to provide support to increase work productivity at CV. BKM Sidoarjo through the implementation of strategies based on PDCA (Plan-Do-Check-Act). Emphasis is placed on strengthening teamwork and organizational communication to break down big obstacles: a lack of trust between team members, a limitation in the competence of new employees, and an inability to be open with any conflict. The different stages of the process involve problem identification through planning, intense provisioning with simulation and role-playing methods during the 'Do' stage, periodic evaluation in the 'Check' stage, and corrective steps for sustainability in the 'Action' stage. Implementation results indicated a productivity increase of 41% over and above the initial target. This program has succeeded in bringing about a culture of collaboration and efficiency in work. The suggestions for sustainability: to create a continuous provisioning program, besides using the 5-S concept as work environment efficiency support. With such benefits being accrued to them in the process, the case would serve as an invaluable reference for other similar organizations grappling with such obstacles.

PROMOSI JABATAN: PERAN KOMITMEN DAN KOMUNIKASI ORGANISASI DENGAN PRESTASI KERJA SEBAGAI VARIABEL INTERVENING Surya, Leonardus; Sanggarwati, Diah Ayu; Lazuardi, Sofyan; Khakim, M. Azizul
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1323

Human Resources (HR) is one of the important factors that cannot be separated from an organization. The object of this research is PT Jawa Pos which is a print media company in Indonesia, competition in the printing world today requires commitment, communication and good work performance to help make advertising easier and more efficient. This study aims to determine the promotion of the role of commitment and communication and organization with work performance as an intervening variable in the advertising division of PT Jawa Pos Surabaya. The sampling technique in this study was a total of 80 employees. Data collection techniques using questionnaires. Data analysis uses data quality test, classical assumption test, hypothesis test, and path analysis. The results concluded that organizational commitment affects promotion in the Advertising Division of PT Jawa Pos Surabaya. Organizational commitment affects job performance in the Advertising Division of PT Jawa Pos Surabaya. Organizational commitment has no effect on promotion through job performance in the Advertising Division of PT. Jawa Pos Surabaya. Work achievement affects job promotion in the Advertising Division of PT Jawa Pos Surabaya. Organizational communication affects job promotion in the Advertising Division of PT. Jawa Pos Surabaya. Organizational communication affects job performance in the Advertising Division of PT Jawa Pos Surabaya. Organizational communication affects job promotion through job performance in the Advertising Division of PT. Jawa Pos Surabaya

Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality Lazuardi, Sofyan; Wahjoedi, Tri; Emmywati, Emmywati; Rahardjo, Kusuma Adi; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.778

This study examines the mediation and moderation effects of price perception and service quality on the relationship between product variety and customer satisfaction in the automotive spare parts retail area. In this study, a quantitative approach was used and data were collected from 80 customers of the BC Waru Sidoarjo store using a questionnaire distributed through Google Forms. Statistical analysis was performed by SEM SmartPLS3 software. The results indicate that the factors of pricing perception, service quality, and product variety are interrelated in a very intricate way and can have a huge effect on customer satisfaction. This finding pinpoints the need for an integrated and holistic approach towards improving customer satisfaction. It will help management come up with more efficient ways of improving customer loyalty for competitive advantage in the market by understanding the dynamics of these elements and their interlinkages. It also offers a glimpse into the important interrelations that exist among the variables of key concern, while duly underscoring the need for clarity in understanding those factors that may affect the level of satisfaction on the part of customers from the motor vehicle spare parts sector.

Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality Lazuardi, Sofyan; Wahjoedi, Tri; Emmywati, Emmywati; Rahardjo, Kusuma Adi; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.778

This study examines the mediation and moderation effects of price perception and service quality on the relationship between product variety and customer satisfaction in the automotive spare parts retail area. In this study, a quantitative approach was used and data were collected from 80 customers of the BC Waru Sidoarjo store using a questionnaire distributed through Google Forms. Statistical analysis was performed by SEM SmartPLS3 software. The results indicate that the factors of pricing perception, service quality, and product variety are interrelated in a very intricate way and can have a huge effect on customer satisfaction. This finding pinpoints the need for an integrated and holistic approach towards improving customer satisfaction. It will help management come up with more efficient ways of improving customer loyalty for competitive advantage in the market by understanding the dynamics of these elements and their interlinkages. It also offers a glimpse into the important interrelations that exist among the variables of key concern, while duly underscoring the need for clarity in understanding those factors that may affect the level of satisfaction on the part of customers from the motor vehicle spare parts sector.

Do You Want to Know Me? : (Brands as Local Wealth Identity) Lazuardi, Sofyan; Ardi Setyawan, Mohammad; Suprihandari, Miya Dewi; Ahmad, Muhammad Ali
Journal of Islamic Economics Perspectives Vol. 4 No. 2 (2022): September (2022) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v4i2.78

Natural wealth is one of the reasons an area makes it an identity. Natural wealth with distinctive characteristics is one of the regional assets that must be maintained and developed. Its development requires sufficient thought and knowledge for the local community and government. Exploration of natural resources should still be carried out wisely for the sake of the future of natural wealth and the region, including the people. South Kalimantan, especially the Cempaka area, contains natural resources that must be preserved, processed and developed wisely in order to improve the economic conditions of the community and the region itself. Efforts to increase knowledge about natural assets and their ownership as well as products produced by the local community, including brands, are very necessary to be carried out by the government and non-governmental organizations that have attention in this field (Dickinson, P., 2001).

Analisis Gaya Kepemimpinan Transformasional, Knowledge Sharing, dan Motivasi Kerja Dalam Meningkatkan Kinerja Guru di MIN Jambangan Surabaya Utomo, Muhammad Agung Satriyo; Lazuardi, Sofyan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2574

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transformasional, Knowledge sharing, dan motivasi kerja dalam meningkatkan kinerja guru di MIN Jambangan Surabaya baik secara parsial dan simultan. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan menggunakan alat analisis skala likert 1-5 dan analisis regresi linier berganda dengan bantuan software SPSS 24. Teknik pengumpulan data dilakukan dengan menggunakan kuesioner yang telah disebarkan dengan melalui link google form kepada responden. Populasi yang digunakan dalam penelitian ini adalah seluruh Guru MIN Jambangan Surabaya yaitu sebanyak 40 orang dan menjadikan seluruh populasi menjadi sampel, sehingga jumlah sampel penelitian berjumlah 40 orang. Hasil penelitian menunjukkan bahwa secara parsial gaya kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kinerja guru dengan korelasi sebesar 0,296 dan nilai signifikansi sebesar 0,016 (p < 0,05). Knowledge sharing secara parsial berpengaruh signifikan terhadap kinerja guru dengan korelasi sebesar 0,412, dan nilai signifikansi 0,000. Motivasi kerja secara parsial berpengaruh signifikan terhadap kinerja guru dengan korelasi 0,519 dan nilai signifikansi 0,000. Determinasi menunjukkan hasil sebesar 0,955 artinya gaya kepemimpinan transformasional, Knowledge sharing, dan motivasi kerja memberi pengaruh terhadap kinerja guru sebesar 95,5% dan sisanya sebesar 4,5% dipengaruhi oleh variabel atau faktor lain di luar model yang tidak diteliti dalam penelitian ini.

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