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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam Ziswaf : Jurnal Zakat dan Wakaf Jurnal Dimensi Journal of Islamic Economic Laws Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budimas : Jurnal Pengabdian Masyarakat Jurnal Ar-Ribh Journal of Universal Community Empowerment Provision Journal of Islamic Economic Laws
Hamidah, Raisa Aribatul
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta Hamidah, Raisa Aribatul; Tsani, Atika Fikri
Journal of Islamic Economic Laws Vol 3, No 2: July 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v3i2.11514

Abstract

This study aims to determine the effect of internal marketing consisting of the dimensions of the Company Mission and Development of Human Resources on the welfare of employees from the perspective of Maqashid Syariah on banking in the city of Surakarta. This study uses a questionnaire in primary data collection and a quantitative approach with Multiple Linear Regression analysis. The research sample was 96 employees who worked a minimum of three months in banking in the city of Surakarta. Sampling using accidental sampling technique, namely determination of the sample by chance. Validity and reliability testing is carried out with the help of the SPPS 15 (Statistical Product and Service Solution) program. The result is that Internal Marketing in the Corporate Mission dimension (X1) does not have a significant effect, and the SDI Development (X2) dimension has a significant positive effect of 0.877 on Employee Welfare from the Maqashid Syariah perspective on Banking in Surakarta.
Co-Authors Anggraeni, Arum Aryati, Ida Astungkara, Agni Azhar Alam Dyah P.W, Ida Aryati Endang Masitoh, Endang Eny Kustiyah, Eny Galuh Pramesti, Lusiana Putri istiqomah istiqomah Izzuddin, Azzam Khatimah, Anik Khusnul Kurniati, Sari Marwati, Fithri Setya Nizam, Renaldi Sahrul Nurrahman, Aditya Rois, Dimas Ilham Nur Sari, Tri Sekar Sudarwati Sudarwati Tsani, Atika Fikri Wijayanti, Devi