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Factors that Influence Generation Z Muslim Buying Behavior Towards Halal Culinary Product Febrianti, Putri; Trapsila, Aji Purba
Islamic Economics and finance in Focus Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ieff.2025.04.4.05

Abstract

The halal industry has become one of the fastest-growing business sectors in the global market. Indonesia, as the country with the second-largest Muslim population in the world, has significant potential for the development of the halal industry, particularly in the food and beverage sector. Although the government has enacted Law Number 33 of 2014 concerning Halal Product Assurance, the increasing interest in halal food products has not been accompanied by an equitable distribution of halal certification, especially among micro, small, and medium enterprises (MSMEs). This condition highlights the importance of examining the factors that influence purchase intention and purchasing behavior of halal culinary products, particularly among Generation Z. This study aims to analyze the factors influencing purchase intention of halal culinary products using the Theory of Planned Behavior (TPB) and to examine the effect of purchase intention on purchasing decisions. A quantitative approach was employed using primary data collected through questionnaires distributed to Muslim Generation Z consumers in Malang City. The data were analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results indicate that halal certification, attitude, subjective norms, and perceived behavioral control have a significant effect on purchase intention, while religiosity and halal awareness do not have a significant effect. Furthermore, purchase intention was found to significantly influence halal culinary product purchasing decisions.
CHARACTERIZATION OF MECHANICAL PROPERTIES AND BIODEGRADABILITY OF BANANA PEEL STARCH-BASED BIOPLASTICS (Musa paradisiaca) WITH GLYCEROL–SORBITOL AND CHITOSAN Wijayanti, Metta; Febrianti, Putri; Lidya, Desti
KINETIKA Vol 14 No 3 (2025): KINETIKA 01112025
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Biodegradable plastic is plastic that is easily decomposed by microorganisms. Biodegradation of plastic can be achieved by activating microorganisms in the environment to metabolize the molecular structure of plastic films. The benefit of this research is to address the problem of plastic waste in the surrounding environment into environmentally friendly plastic packaging by utilizing banana peel starch waste. The use of starch as the main ingredient in plastic production has great potential because in Indonesia there are various starch-producing plants. In this study, banana peel starch was used as a raw material, sorbitol as a plasticizer, and chitosan as a filler in the production of biodegradable plastic. The purpose of this study was to determine the mechanical properties of the obtained biodegradable plastic, such as tensile strength, elongation, water resistance, and biodegradability. The materials used in this study have different composition variations, namely 5 grams of banana peel starch using 50 ml of distilled water, 3 ml of Acetic Acid (1%) and Plasticizer in the form of Glycerol and Sorbitol with variations (20%:0%), (15%:5%), (10%:10%), (5%:15%), (0%:20%) and variations of Chitosan 2% and 4%. The best analysis results of bioplastics obtained were with variations of glycerol, sorbitol 0:20, and chitosan 2% obtained tensile strength values of 1.751Mpa, elongation 43%, water resistance 82.50%, and biodegradation 79.76%. Some bioplastic samples have met the SNI 7188.7:2016 standard.