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Journal : Jurnal Ilmu Manajemen dan Bisnis

THE INFLUENCE OF PRICE AND CONSUMER INCOME ON PRODUCT PURCHASING DECISIONS AT THE ANING SHO, MILANGODAA VILLAGE Hulantu, Karlin; Napu, Karlina; Rauf, Nuzmerini
Jurnal Ilmu Manajemen dan Bisnis Vol. 12 No. 1 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The aim of this study is to determine the influence of prince and consumer income on product purchasing decisions at the Aning Shop. This study uses a quantitative approach. The sampling technique in this research used a probability sanmpling technique where the number of samples obtained was 30 respondents.The date analysis technique used is multiple linear regression. The test results show that product prices have a positive and significant affect on product purchasing decicions at the Aning Shop.this is indicated by the caculated t of 2.880 which is greater than the t table value of 2.052. the consumer income variable has a positive and in significant effect on product purchasing decisions at the Aning Shop. This indicated by the calcuted t value of 1.757 which is smaller than the t table value of 2.052
ANALYSIS OF SCHOOL PRINCIPALS' LEADERSHIP STYLE IN INCREASING TEACHER MOTIVATION IN 15 STATE PRIMARY SCHOOLS (SDN) BONE BOLANGO DISTRICT, GORONTALO PROVINCE Ibrahim, Sri Susanti; Rachman, Ayu Anastasy; Napu, Karlina
Jurnal Ilmu Manajemen dan Bisnis Vol. 12 No. 3 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v12i3.1913

Abstract

The aim of this research is1) to find the leadership style of the principal at State Elementary School (SDN) 15 Kabila, Bone Bolango Regency, Gorontalo Province. 2) Analyze the leadership style of the principal in increasing teacher motivationat State Elementary School (SDN) 15 Kabila, Bone Bolango Regency, Gorontalo Province. The method in this research uses a qualitative case study method with data collection techniques of observation, interviews and documentation.There were 5 interview informants consisting of school principals and teachers.The research results show that 1) The leadership sty lecreated by the principal at State Elementary School (SDN) 15 Kabila, Bone Bolango Regency, Gorontalo Provinceuses a democratic leadership style demonstrated by the principal and his subordinates, providing an example of good cooperation by organizing, directing and guiding the staff. Education so that they work together 2) The principal's leadership style in increasing motivationis good. This can be seen from the leadership style which creates togetherness between students and leaders, the principal holds training, seminars and other training because there are activities to improve the quality of the leader, as well as teacher memorabilia. Apart from that, if the teacher has good performance, the principal provides rewards in order to increase motivation. The principal always tries to maintain a conducive worken vironment.