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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Ensiklopedia Research and Community Service Review Jurnal Ilmu Komunikasi dan Sosial Politik Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Edlina, Ria
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

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Strategi Komunikasi Pemasaran Mini Soccer Relone Arena Dalam Membangun Brand Image Yades, Ridho; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3533

Abstract

This research aims to describe the marketing communication strategy used by Relone Arena, a mini soccer facility in Padang City, in building Brand Image through social media, especially Instagram Relone Arena faces a number of problems, including the failure to consistently achieve its target of 200 hours of field rental per month, low brand awareness among the public, and inconsistency in promotional content on Instagram in terms of both frequency and visual quality. Based on the We Are Social report (2024), Instagram is included in the top five most used social media in Indonesia, making it a potential platform in reaching target audiences, especially the younger generation. This research uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The results showed that Relone Arena has implemented eight integrated marketing communication strategies, namely advertising, sales promotion, event organization, public relations, direct marketing, interactive marketing, word of mouth, and personal selling. These strategies succeeded in forming a positive Brand Image as a premium sports venue and friendly service. However, the utilization of Instagram features such as paid advertisements and live broadcasts still needs to be improved to maximally expand audience reach.
Strategi Komunikasi Dinas Lingkungan Hidup (DLH) Kota Padang Dalam Meningkatkan Kesadaran Masyarakat Pada Pencegahan Pencemaran Air Sungai Batang Arau Nurhadi , Brata; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3547

Abstract

This study aims to analyze the communication strategy implemented by the Padang City Environmental Agency (DLH) in increasing public awareness about preventing water pollution in the Batang Arau River. The Batang Arau River is one of the important water resources in Padang City that faces pollution problems due to industrial waste and domestic waste activities. Using a qualitative method with a descriptive approach, data were collected through in-depth interviews with DLH officials, field observations, and documentation. Data analysis was carried out through data reduction, data presentation, and drawing conclusions. The results show that the Padang City DLH implemented a persuasive communication strategy through direct approaches such as socialization, counseling, and community-based education, as well as indirect approaches through social media, billboards, and environmental campaigns. The communication strategy applied refers to a participatory communication model by involving community leaders, river care communities, and educational institutions. Obstacles found were a lack of public awareness, budget limitations, and low consistency of supervision. In conclusion, the Padang City DLH communication strategy is quite effective in increasing public awareness, although it still requires strengthening in the aspects of active community participation and cross-sector collaboration. This research is expected to provide input for the development of more innovative, sustainable, and community participation-based environmental communication strategies.
Komunikasi Kebijakan Program Satu Nagari Satu Event sebagai Media Promosi Pariwisata Kabupaten Tanah Datar Eriend, Dion; Risti, Athifa Nabila; Edlina, Ria; Surendra, Gilang
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 3 (2025): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i3.3817

Abstract

Satu Nagari Satu Event (SNSE) is one of the flagship programs of the Regent of Tanah Datar, aimed at promoting regional tourism through events grounded in local culture and traditional wisdom. The limited effectiveness of culture-based tourism promotion at the local level, along with the uneven participation of villages in the SNSE program, where only 46 out of 75 villages in Tanah Datar Regency have implemented it, indicates challenges in both the policy communication process and the diffusion of innovation at the village level. This study aims to analyze how the policy communication process of the SNSE program unfolds and to identify the supporting and inhibiting factors affecting its effectiveness as a tourism promotion medium in Tanah Datar Regency. The study employs a qualitative method with a descriptive approach and is grounded in Everett M. Rogers’ Diffusion of Innovation theory. Data were collected through in-depth interviews, moderate participant observation, and documentation. Data analysis was conducted through data reduction, data display, and thematic conclusion drawing. The findings reveal that SNSE policy communication operates through two primary patterns: a formal, regulatory channel grounded in Regent Regulation of Tanah Datar No. 22 of 2022, and an informal, participatory channel facilitated through village deliberations and digital media. The innovation adoption process is uneven, with some villages acting as early adopters due to strong resource readiness and social support, while others fall into the late majority or approach the laggard category due to limited capacity and low levels of policy literacy. Nevertheless, the SNSE program has proven effective in increasing community participation, strengthening local identity, and fostering culture-based creative economic growth.
Strategi Komunikasi Pariwisata dalam Meningkatkan Jumlah Kunjungan Pada Tradisi Pacu Jalur Sebagai Atraksi Wisata Budaya ., Habibisalam; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4365

Abstract

Pacu Jalur has developed into one of the cultural tourism attractions that attracts the attention of both domestic and international tourists. In this context, promotion becomes an important element to attract more visitors and promote local cultural values. The Kuantan Singingi Regency Government has a vital role in managing and promoting Pacu Jalur to remain relevant and attractive to the tourism market. The theory used in this study is the Marketing Communication Mix Theory. The method used in this study is a qualitative descriptive approach, this approach is used because the data used in compiling this thesis are in the form of descriptions, explanations, and information regarding problems that occur in the field or research location. The techniques used in this study are interview techniques, observation techniques, and documentation techniques. Data analysis techniques used in qualitative research include data reduction, data presentation and conclusion drawing. The data in this study were tested using data source triangulation. Based on the data obtained from the results of the study of Tourism Communication Strategy in Increasing the Number of Visits to the Pacu Jalur Tradition as a cultural tourism attraction that the Department of Tourism and Culture uses social media as a form to introduce and increase visits from Pacu Jalur tourists as a Cultural Attraction. In addition to utilizing social media, the Department of Tourism and Culture also employed strategic outreach and involved community leaders and the surrounding community in the preparation and implementation of the Pacu Jalur program. The Department of Culture faced several significant obstacles. One of the main obstacles was limited infrastructure and access to information in several areas, particularly in rural areas where internet and digital media networks were not yet fully accessible. This resulted in uneven distribution of promotional information and a suboptimal reach for all levels of society. Furthermore, other challenges faced were limited promotional budgets and human resources with a professional understanding of digital-based communication strategies.
Peran Konten Pada Hashtag #Wenanampohon Dalam Meningkatkan Kesadaran Peduli Lingkungan Pada Pengikut Tiktok Jerhemynemoo Di Kota Padang Yelian Putra, Gustianda; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4366

Abstract

This thesis will focus on the role of content on the hashtag of #WenanamPohon in increasing environmental awareness among Jerhemynemoo’s tiktok followers in Padang City. The hashtag #WenanamPohon is content on social media created by Jerhemynemoo which aims to preserve the environment with a movement to plant 10,000 trees by inviting his followers to participate in the program. The purpose of this study is to determine how the content on the hashtag #WenanamPohon created by Jerhemynemoo on his TikTok social media influences environmental awareness among his TikTok social media followers. The theory used in this study is constructivism theory. The method used in this study is descriptive qualitative, this method is used to collect data related to the content on the hashtag #WenanamPohon and its impact on environmental awareness. The data used in this study were obtained from the results of in-depth interviews with predetermined informants. The data in this study were tested using data source triangulation. Based on the results of this study, the main role of the content on the hashtag #WenanamPohon in increasing environmental awareness among Jerhemynemoo followers is, first as educational content, this content contains knowledge about the environment. Second as a relationship enhancer, by participating in planting this tree, his followers establish relationships with each other. Third is to build interaction, Jerhemynemoo in the content with the hashtag #WenanamPohon invites all social media users, both his followers and not, to jointly realize this tree planting program so that his followers are aware of the importance of caring for the environment. Fourth is to build trust, several videos on the hashtag #WenanamPohon explain that every 15 videos shared will become 1 tree seedling to be planted, and Jerhemynemoo realizes this by planting 10,000 trees.
Strategi Komunikasi Humas BMKG Kota Padang dalam Mitigasi Bencana di Kelurahan Purus Kecamatan Padang Barat Tuaderu, Immanuel Primus; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4429

Abstract

Padang city as a disaster-prone area requires an effective communication strategy to build public awareness of disaster mitigation. This study aims to describe the communication strategy of Public Relations BMKG Padang in disseminating meteorological information for extreme disaster mitigation in West Padang District. The research method used is descriptive qualitative with purposive sampling technique. The research informants consisted of eight people divided into main informants from internal BMKG Padang (Station Chief, Head of Public Relations, Senior Meteorological Staff, Disaster Communications Officers, and Weather Prediction Analysts) and supporting informants from the Purus Village community (Lurah Purus, community leaders/RT heads, and fishermen residents). Data collection was conducted through observation, in-depth interviews, and documentation. Data analysis used the Miles and Huberman model including data reduction, data presentation, and conclusion drawing. This study uses Risk Communication Theory as a theoretical basis. Through an adaptive and participatory approach, BMKG successfully combines direct communication, digital technology utilization, and collaboration with local community leaders to effectively disseminate weather information. The results show that a strong community information network and deep understanding of local culture contribute to increased public awareness and response to severe weather risks.
Pola Komunikasi Pemerintah Kota Padang Untuk Meningkatkan Minat Masyarakat Kota Padang Dalam Program Smart Surau Rafi Edmonda, Muhammad; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4492

Abstract

The development of information technology and the demand for community character building have encouraged local governments to introduce public service innovations based on local values and digital technology. One such innovation is the Smart Surau Program, initiated by the Padang City Government as an effort to revitalize the function of the surau (prayer room) not only as a place of worship, but also as a center for education, social activities, and community empowerment. The success of this program is largely determined by the government's communication patterns in socializing the program to the community. This study aims to analyze the communication patterns of the Padang City Government in increasing public interest in the Smart Surau Program. This study uses a qualitative approach with a descriptive research type. Data was obtained through in-depth interviews, observations, and documentation of the Padang City Government apparatus, program implementation team, religious leaders, surau administrators, and the community. Data analysis was carried out using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing, and its validity was tested using source and technique triangulation. The results show that the communication pattern used still tends to be top-down and not fully participatory. The messages conveyed are informative and persuasive, but the use of communication media is not yet optimal. Religious leaders play an important role as opinion leaders. Supporting factors include the religious values of the community, while inhibiting factors include limited digital literacy and a lack of intensity in socialization. This study recommends strengthening participatory and sustainable communication.
Co-Authors ., Asyha ., Habibisalam Al Azizu, Khairannisa Amanda, Meri Asyahta, Salsabila Azizaha, Nur bila, salsa Defhany Diego, Diego Eriend, Dion faizah, Salsabila Fefrans, Dafina Mutiara Fernanda, Kurnia Fitri , Kintan Rahmi Flowerina, Indria Herdiningsih, Nikken Mardia, Ainul Martha, Zike Martin, Robi Muthmainah, Syifa Nurhadi , Brata Putri, Mike Mareprillya Rafi Edmonda, Muhammad Ramadhani, Shinta Rayskia, Muhammad Iqbal Revolver, Angeline Risti, Athifa Nabila Sasmita, Wilda Surendra, Gilang Tuaderu, Immanuel Primus Yades, Ridho Yarisda, Viona Putri Yelian Putra, Gustianda Zahra, Mahalia