Article Per Year (5 Year)
p-Index From 2021 - 2026
3.011
P-Index
This Author published in this journals
All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Ensiklopedia Research and Community Service Review Jurnal Ilmu Komunikasi dan Sosial Politik Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Edlina, Ria
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Strategi Komunikasi Pemasaran Mini Soccer Relone Arena Dalam Membangun Brand Image Yades, Ridho; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3533

Abstract

This research aims to describe the marketing communication strategy used by Relone Arena, a mini soccer facility in Padang City, in building Brand Image through social media, especially Instagram Relone Arena faces a number of problems, including the failure to consistently achieve its target of 200 hours of field rental per month, low brand awareness among the public, and inconsistency in promotional content on Instagram in terms of both frequency and visual quality. Based on the We Are Social report (2024), Instagram is included in the top five most used social media in Indonesia, making it a potential platform in reaching target audiences, especially the younger generation. This research uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The results showed that Relone Arena has implemented eight integrated marketing communication strategies, namely advertising, sales promotion, event organization, public relations, direct marketing, interactive marketing, word of mouth, and personal selling. These strategies succeeded in forming a positive Brand Image as a premium sports venue and friendly service. However, the utilization of Instagram features such as paid advertisements and live broadcasts still needs to be improved to maximally expand audience reach.
Strategi Komunikasi Dinas Lingkungan Hidup (DLH) Kota Padang Dalam Meningkatkan Kesadaran Masyarakat Pada Pencegahan Pencemaran Air Sungai Batang Arau Nurhadi , Brata; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3547

Abstract

This study aims to analyze the communication strategy implemented by the Padang City Environmental Agency (DLH) in increasing public awareness about preventing water pollution in the Batang Arau River. The Batang Arau River is one of the important water resources in Padang City that faces pollution problems due to industrial waste and domestic waste activities. Using a qualitative method with a descriptive approach, data were collected through in-depth interviews with DLH officials, field observations, and documentation. Data analysis was carried out through data reduction, data presentation, and drawing conclusions. The results show that the Padang City DLH implemented a persuasive communication strategy through direct approaches such as socialization, counseling, and community-based education, as well as indirect approaches through social media, billboards, and environmental campaigns. The communication strategy applied refers to a participatory communication model by involving community leaders, river care communities, and educational institutions. Obstacles found were a lack of public awareness, budget limitations, and low consistency of supervision. In conclusion, the Padang City DLH communication strategy is quite effective in increasing public awareness, although it still requires strengthening in the aspects of active community participation and cross-sector collaboration. This research is expected to provide input for the development of more innovative, sustainable, and community participation-based environmental communication strategies.
Komunikasi Kebijakan Program Satu Nagari Satu Event sebagai Media Promosi Pariwisata Kabupaten Tanah Datar Eriend, Dion; Risti, Athifa Nabila; Edlina, Ria; Surendra, Gilang
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 3 (2025): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i3.3817

Abstract

Satu Nagari Satu Event (SNSE) is one of the flagship programs of the Regent of Tanah Datar, aimed at promoting regional tourism through events grounded in local culture and traditional wisdom. The limited effectiveness of culture-based tourism promotion at the local level, along with the uneven participation of villages in the SNSE program, where only 46 out of 75 villages in Tanah Datar Regency have implemented it, indicates challenges in both the policy communication process and the diffusion of innovation at the village level. This study aims to analyze how the policy communication process of the SNSE program unfolds and to identify the supporting and inhibiting factors affecting its effectiveness as a tourism promotion medium in Tanah Datar Regency. The study employs a qualitative method with a descriptive approach and is grounded in Everett M. Rogers’ Diffusion of Innovation theory. Data were collected through in-depth interviews, moderate participant observation, and documentation. Data analysis was conducted through data reduction, data display, and thematic conclusion drawing. The findings reveal that SNSE policy communication operates through two primary patterns: a formal, regulatory channel grounded in Regent Regulation of Tanah Datar No. 22 of 2022, and an informal, participatory channel facilitated through village deliberations and digital media. The innovation adoption process is uneven, with some villages acting as early adopters due to strong resource readiness and social support, while others fall into the late majority or approach the laggard category due to limited capacity and low levels of policy literacy. Nevertheless, the SNSE program has proven effective in increasing community participation, strengthening local identity, and fostering culture-based creative economic growth.
Co-Authors ., Asyha Al Azizu, Khairannisa Amanda, Meri Asyahta, Salsabila Azizaha, Nur bila, salsa Defhany Diego, Diego Eriend, Dion faizah, Salsabila Fefrans, Dafina Mutiara Fernanda, Kurnia Fitri , Kintan Rahmi Flowerina, Indria Herdiningsih, Nikken Mardia, Ainul Martha, Zike Martin, Robi Muthmainah, Syifa Nurhadi , Brata Putri, Mike Mareprillya Ramadhani, Shinta Rayskia, Muhammad Iqbal Revolver, Angeline Risti, Athifa Nabila Sasmita, Wilda Surendra, Gilang Yades, Ridho Yarisda, Viona Putri Zahra, Mahalia