Article Per Year (5 Year)
p-Index From 2021 - 2026
2.296
P-Index
This Author published in this journals
All Journal International Journal of Supply Chain Management PRoMEDIA Ultima Management : Jurnal Ilmu Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Enrichment : Journal of Management jurnal syntax admiration Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Pemberdayaan Nusantara Jurnal Ekonomi, Bisnis, dan Humaniora
Sukartono, Sri
Universitas 17 Agustus 1945 Jakarta
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : jurnal syntax admiration

 1 
Analisis Strategi Pengembangan Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah Sri Sukartono; Eddy Jusuf; Juanim Juanim
Jurnal Syntax Admiration Vol. 4 No. 12 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i12.792

Abstract

The waste problem is a common phenomenon in many countries. Uncontrolled waste accumulation can damage the beauty of the city, disrupt public health, cause disasters such as floods, water pollution, air pollution and so on. Various models of waste management have been carried out by several parties to reduce waste problems, one of which is through the Garbage Bank. This research was conducted at the Bersinar Waste Bank, Bandung and was qualitative in nature using the Exploratory Research method and Snowball Sampling interview method with the leadership, employees and customers of the Bersinar Waste Bank, as key informants. Using the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with marketing planning using STP (Segmenting, Targeting, Positioning) by Philip Kotler and Keller (2016) and making a SWOT analysis to choose the implementation of performance strategies proper marketing. The results of the research show that the strengths and weaknesses as well as external factors containing opportunities and threats in terms of management aspects and marketing aspects can be known precisely, what strategies will be taken in the marketing process and performance to increase the number of customers and sales volume at Bank Sampah Bersinar using the SWOT Matrix. Companies design policies based on weakness-opportunity (WO) strategy, strength-opportunity (SO) strategy, strength-threat (ST) strategy and weakness-threat (WT) strategy. Providing intensive counseling to customers, in sorting waste so that it has high value, taking advantage of opportunities and overcoming existing threats such as the need to recruit all scavengers around the waste bank to become customers at the Bersinar Waste Bank.
Peranan Promosi Energi Drink terhadap Minat Beli Produk M-150 di Kota Tangerang Sri Sukartono Natadiharja
Jurnal Syntax Admiration Vol. 5 No. 1 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i1.984

Abstract

One of the existing energy drinks is an energy drink with a product of the brand M-150 that is currently owned by people, due to its good properties and constant promotion. Many factors that may influence the interest in purchasing M-150 energy drinks are the promotional roles offered, especially for the people of Tangerang City, Tangerang City and surrounding areas. The research population is 500 consumers in the Tangerang City area of Tangerang City who consume M-150, the author chose this area because it is a strategic location in the eastern part of Tangerang City bordering DKI Jakarta and many retailers offer its products, one of which is M-150, so there are many possibilities for consumers to buy these products. The study sample used 100 respondents. The sampling method in the study was carried out using a simple random sampling technique. The data type is primary. Data collection method using questionnaires. The analysis technique uses multiple regression. The results of the analysis using SPSS Version 19 showed that: 1) Public relations, advertising, sales promotion, direct marketing and personal selling indicators were well responded by respondents. Respondents in general also have a fairly high buying interest in M-150 energy drink products, both from cognitive, affective and coative aspects.
Co-Authors Ahmad, Masnia Ari Soeti Yani Azis, Nur Bobby Reza Diansyah, Diansyah Eddy Jusuf Eddy Jusuf Fratika, Yuni Hidajat, Koerniawan Imam Suryono Irwansyah, Novi Ivada, Tia J. Juanim Juanim Juanim Lukiyana, Lukiyana Moudyla, Mitha Rizky Muharomi, Sri Parulian, Ronald Sihar Tambun