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All Journal JURNAL EKONOMI Jurnal Riset Akuntansi dan Bisnis Indonesia Prosiding University Research Colloquium Eastasouth Journal of Effective Community Services Jurnal REKOMEN (Riset Ekonomi Manajemen)
Werdiasih, Rustina Dewi
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PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (STUDI KASUS PADA MAHASISWA STIE MUHAMMADIYAH CILACAP) Werdiasih, Rustina Dewi; Yauhana Flaurencya Devi
JURNAL EKONOMI Vol. 9 No. 2 (2019): Jurnal Ekonomi - Agustus 2019
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This study aims to determine influence price, product quality and trust in online purchasing decisions on STIE Muhammadiyah Cilacap students. The method used in this study uses quantitative methods and the sample used in this study amounted to 54 student respondents in STIE Muhamadiyah Cilacap using purposive random sampling method. Methods of collecting data with a questionnaire. Data analysis used multiple regression analysis. The results showed that in the regression F test conducted it was found that all variables including price, product quality and trust simultaneously influence online purchasing decisions, this is indicated by the F test value which results in a calculated Fvalue of 9,150 greater than Ftabel 2,78. Based on the results of the T test which is carried out partially the variables that influence the product quality are online purchasing decisions. This is indicated by the value of T count 3,188 while the variable price of 1,427 and trust of 0,329 partially does not affect online purchasing decisions with a T table of 1,673. Keywords : Price, Product Quality, Trust, Purchasing decision
ANALISIS PENGARUH DISIPLIN KERJA, PENGEMBANGAN KARIR DAN KOMPENSASI TERHADAP KINERJA KARYAWAN Werdiasih, Rustina Dewi; Lilis Barokah
JURNAL EKONOMI Vol. 8 No. 2 (2018): Jurnal Ekonomi - Agustus 2018
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This research has aims to analyze partially and simultaneously: 1) the influence of work discipline on employee performance, 2) the influence of career development on employee performance, 3) the effect of compensation on employee performance, 4) the influence of work discipline, career development and compensation on employee performance . The type of research used is survey research. This study took place at Bank BRI Gandrung Mangu and Bantarsari, this study uses 30 employees as respondents research. Proof of this research hypothesis using multiple linear regression. The results of this study were 1) the work discipline discount a significant influence on employee performance 2) the career development has no significant influence on employee performance 3) compensation does not have a significant effect on employee performance 4) discipline of work, career development and compensation have a significant influence on the employee performance. Keywords: Work Discipline, Career Development, Compensation, Employee Performance.
PENGARUH GAJI, TUNJANGAN DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN DI PT. ANGGRAENI PERDANA CILACAP Werdiasih, Rustina Dewi; Eri Aqmarina
JURNAL EKONOMI Vol. 9 No. 1 (2019): Jurnal Ekonomi - Februari 2019
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The success of a company is strongly influenced by the performance of employees, each company will definitely try to improve employee performance in order to achieve the company's goals to the fullest. Maharjan (2012) states that performance is a result achieved because it is motivated by work and satisfied with the work they do. Efforts to improve employee performance include increasing salaries, benefits and job training for employees. This study aims to determine the effect of salary (X1), allowance (X2) and job training (X3) to Employee Performance (Y) at PT. Anggraeni Perdana Cilacap. In this study using a sample of 52 employee respondents who were in PT. Anggraeni Perdana Cilacap. For sampling in this study using the total sampling method. To find out the magnitude of the effect of salary, benefits and job training on employee performance, multiple linear regression analysis is used. To test the effect as a whole, F test is used with degrees of freedom (df) = k and (n-k-2) with a level of confidence (α = 0.05). To determine the effect partially used T test with degrees of freedom (df) = k and (n-k-2) with a level of confidence (α = 0.05). Based on the results of the T test obtained t count variable salary variable t count of 1.840> 1.67655 hypothesis accepted. Allowance variable of tcount value of 0.540 1,67655 hypothesis is accepted. The results of the analysis were obtained by calculating the F value greater than F table, namely Fcount 8.923> 2.79. The conclusion of this study, based on the results of the study the most dominant variable affects employee performance, namely job training with a β coefficient of 0.389. The determination coefficient value of Adjusted R Square is 0.318. This means that 31.8% of employee performance variables can be explained by salary variables (X1), allowances (X2) and job training (X3) while 68.2% is influenced by other factors outside the research model. Keywords: Salary, Allowances, Job Training, Employee Performance
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KECAMATAN (Studi Kasus pada Pegawai Kantor Kecamatan Cipari dan Pegawai Kantor Kecamatan Kedungreja) Prasetyo, Fakhri Bari; Werdiasih, Rustina Dewi; S, Sudiyono
JURNAL EKONOMI Vol. 15 No. 1 (2025): Jurnal Ekonomi - Februari 2025
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This research aims to determine the influence of leadership, motivation and work environment on the performance of sub-district employees. The method used in this research uses quantitative methods and the sample used in this research was 31 respondents. Data collection method using questionnaires. Data analysis used multiple regression analysis. The results of the research show that in the F regression test carried out it was found that all variables including leadership, motivation and work environment simultaneously influenced the performance of sub-district employees. This is indicated by the F test value which produced a calculated F value of 10.325 which is greater than F table 2. 96. Based on the results of the T test carried out partially, the variables that influence employee performance are leadership. This is indicated by the calculated T value of 2.771, while the motivation variable is 1.727 and the work environment is 1.270, which partially has no effect on employee performance.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, KEPERCAYAAN DAN PEMBERIAN HADIAH TERHADAP KEPUASAN PELANGGAN MADU GIZIDAT PT ETHOS KREATIF INDONESIA Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 12 No. 1 (2022): JURNAL EKONOMI - Februari 2022
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The purpose of this study was to analyze the influence of customer relationship management, trust and gift giving on customer satisfaction Madu Gizidat PT. Indonesian Creative Ethos. This study uses quantitative methods. The data used for hypothesis testing is primary data obtained from distributing questionnaires to customers of Gizidat Honey with a total sample of 100. The sampling technique used was purposive sampling method. Data testing techniques in this study include validity test with reliability test, classical assumption test, multiple linear analysis, partial test and simultaneous test as well as the coefficient of determination test (R2). Analysis of the data in this study using the help of statistical software. Based on the results of multiple linear analysis research, it is known that the customer relationship management variable, trust, gift-giving, has a positive and significant influence on customer satisfaction with a constant value of 3.849 with a positive regression coefficient value of the customer relationship management variable (0.240),confidence (0.354), gift-giving(0.311). While the results of the partial test are known that the customer relationship management variable has a positive and significant effect on satisfaction with the results of the value ofT count is greater than T table of (2,059 > 1,985) with a significance (0,042 < 0,05). Trust variablehas a positive and significant effect on customer satisfaction with the results ofT count is greater than T table of (4.512 > 1.985) with a significance (0.000 less than 0.05). Gift giving variablehas a significant influence on customer satisfaction with the results of the value ofT count is greater than T table of (3.121 > 1.985) with a significance (0.002 < 0.05). And the results of the simultaneous test show that customer relationship management, trust, gift-giving, has positive and significant influence on customer satisfaction with a calculated F value of 25,653 withF table of 2.70 so that F arithmetic > F table (25.653 > 2.70) with a significance (0.000 less than 0.05).
PENGARUH NILAI PELANGGAN, KOMUNIKASI DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA JASA TRANSPORTASI ONLINE GOJEK Esih Jayanti; Ramadhani, Millenia Rizky; Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 13 No. 1 (2023): Jurnal Ekonomi - Februari 2023
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This study aims to examine and analyze the Influence of Customer Value (X1), Communication (X2), Promotion (X3) to Customer Satisfaction (Y) on Gojek Online Transportasi Servise Users. Data was collected by distributing questionnaires to 120 Gojek Online Transportation Service Users. The sampling technique in this study used random sampling. The data analysis techniques used include validity test, reliability test, MSI test (Successive Interval Method), classical assumption test includes normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing includes t test and F test, coefficient analysis determination (R²). The results of the analysis show that the Customer Value has no effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount < ttable (1.678 < 1.981) and significance value = 0.096 > 0.05. Communication has a positive effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount > ttable (3.289 > 1.981) and significance value = 0.001 < 0.05. Promotion has no effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount < ttable (-0,493 < 1.981) and significance value = 0.693 > 0.05. Customer Value, Communication and Promotion simultaneously have a positive effect to Customer Satisfaction on Gojek Online Transportation Servise Users with Fcount > Ftable (6.902 > 2.68) and significance value = 0.000 < 0.05.
PENGARUH KERAMAHAN, KECEPATAN LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMART Permata, Rizqi Rika; Werdiasih, Rustina Dewi; Karnowati, Nandang Bekti
JURNAL EKONOMI Vol. 14 No. 1 (2024): Jurnal Ekonomi Februari 2024
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This study aims to examine the effect of Hospitality (X1), Service Speed (X2) and Promotion (X3) on Consumer Purchase Decisions (Y) at Alfamart. The sample in this study was Alfamart consumers totaling 108 respondents with a sampling technique using the Lemeshow formula. Data collection techniques are carried out by distributing questionnaires to Alfamart consumers. Analysis prerequisite tests include linearity test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test. Data analysis techniques with multiple linear regression, statistical tests through T test, F test as well as R2 test and classical assumption test.The results showed that: (1) Friendliness had no effect on purchasing decisions; (2) Speed of service affects purchasing decisions; (3) Promotions affect purchasing decisions; (4) Friendliness, speed of service and promotion simultaneously influence the purchase decision.
PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA TERHADAP KEPUASAN KONSUMEN M, Mugiatin; Jayanti, Esih; Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 14 No. 2 (2024): Jurnal Ekonomi - Agustus 2024
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This study aims to test and analyze The Effect of Service Quality, Price, and Image on ConsumerSatisfaction (Case Study at Alumni of Ganesha Operation Tutoring Institute in Cilacap City). Data collection was carried out by distributing questionnaires to 100 respondents. The sampling technique in this study used technique purposive sampling. Data analysis techniques used, including validity tests; reliability tests; MSI (Method of Successive Interval); classical assumption tests including linearity tests, normality tests, multicollinearity tests, and heteroscedasticity tests; multiple linear regression analysis; hypothesis tests including t-tests and F tests; and coefficient of determination analysis (R2). The analysis results showed that the quality of service did not significantly affect customersatisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.618 > 0.05. Price positively and significantly affects consumer satisfaction with a significance value = 0.000 < 0.05. Image has a positive and significant effect on consumer satisfaction with a significance value = 0.001 < 0.05. Service quality, price, and image simultaneously positively affect customer (student) satisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.000 < 0.05.
Co-Authors Dewi Puspasari Dewi, Ella Sita Eri Aqmarina Esih Jayanti Fathurrohman Fathurrohman Intania, Nesi Agesti Iswahyuni, Anisha Dian Juli Handayani Lilis Barokah M, Mugiatin Mispan, Mispan Nandang Bekti Karnowati Nurfauzan, Muhammad Nurwisda, Delaga Permata, Rizqi Rika Prasetyo, Fakhri Bari Purnamasari, Melan Susanty Putri, Silfia Anike Ramadhani, Millenia Rizky S, Sudiyono Syafi'ah Tri Yuwono Yauhana Flaurencya Devi Zamroni, Z