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PEMBERDAYAAN KELOMPOK WANITA TANI MELALUI DIVERSIFIKASI PRODUK OLAHAN SINGKONG Muhid, Abdul; Yudiarini, Nyoman; Susanti, Ida Ayu Made Dwi; Javandira, Cokorda; Hammad, Rifqi; Zulfikri, Muhammad
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36560

Abstract

Abstrak: Singkong merupakan komoditas pangan lokal yang melimpah di Lombok Utara, namun pemanfaatannya masih terbatas dan bernilai tambah rendah. Keterbatasan keterampilan dan inovasi pengolahan menyebabkan potensi singkong belum dimanfaatkan secara optimal Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas Kelompok Wanita Tani (KWT) ITB Asri di, Lombok Utara dalam mengembangkan diversifikasi produk olahan singkong sebagai upaya peningkatan kemandirian dan ekonomi lokal. Metode pelaksanaan menggunakan pendekatan Participatory Community Empowerment melalui tahap perencanaan, edukasi, praktik produksi, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan yang signifikan, dengan kenaikan pre-test dan post-test hingga 46% pada aspek produksi serta 26% pada aspek digital marketing. Beberapa produk unggulan seperti tepung mocaf, keripik singkong, dan brownies singkong berhasil dikembangkan dan diproduksi secara mandiri oleh KWT, didukung oleh pendampingan dalam pengemasan, branding, dan pemanfaatan pemasaran digital. Secara keseluruhan, kegiatan ini berhasil meningkatkan keterampilan, motivasi kewirausahaan, dan kapasitas ekonomi KWT, sehingga memberikan dampak positif terhadap pemanfaatan potensi lokal dan penguatan usaha berbasis pangan.Abstract: Cassava is a local food commodity abundant in North Lombok, but its utilization is still limited and has low added value. Limited skills and processing innovations mean that cassava's potential has not been optimally utilized. This community service activity aims to increase the capacity of the ITB Asri Women's Farmers Group (KWT) in Berangan Hamlet, Kayangan Village, North Lombok in developing diversified cassava processed products as an effort to increase independence and the local economy. The implementation method uses a participatory community empowerment approach through the stages of planning, education, production practice, mentoring, and evaluation. The results of the activity showed a significant increase in knowledge, with a pre-test and post-test increase of up to 46% in the production aspect and 26% in the digital marketing aspect. Several superior products such as mocaf flour, cassava chips, and cassava brownies were successfully developed and produced independently by the KWT, supported by mentoring in packaging, branding, and the use of digital marketing. Overall, this activity succeeded in increasing the skills, entrepreneurial motivation, and economic capacity of the KWT, thus having a positive impact on utilizing local potential and strengthening food-based businesses. 
THE POTENTIAL OF THE PEOPLE'S MARKET IN BALI AS A TOURISM ATTRACTION BASED ON BALI CULTURE TOURISM Susanti, Ida Ayu Made Dwi; Pratiwi, Luh Putu Kirana; Yudiarini, Nyoman
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 4 No. 2 (2022): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Lembaga Penelitian dan `Pengabdian Kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The people's market is one of the most tangible indicators to see the level of economic life of the surrounding community. The people's market does not only involve economic actors in the agricultural and food sectors but also non-agricultural actors such as financial service actors and transportation service actors whose existence is indirectly very meritorious (Firmanzah and Halim, 2012). The approach to the agricultural sector that is still being carried out today is the approach through the agribusiness system. As a people's market that is also visited by tourists, the People's Market in Bali must meet the requirements of a healthy market, with Indonesian national standards, and standards for organizing Balinese cultural tourism. The People's Market in Bali has the potential to be developed as a tourist attraction. The intended tourist attraction is the type of Balinese Cultural Tourism.