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EFFECT OF CAPITAL STRUCTURE ON ASSET GROWTH AND FIRM VALUE (STUDY ON SERVICE COMPANIES IN THE PROPERTY AND REAL ESTATE SECTOR ON THE INDONESIA STOCK EXCHANGE) Mariam Makmur; Fakhruddin Kurnia M; Nur Eva Yanti
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 1 No 01 (2022): June, 2022, Hal : 1-72
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v1i01.9

Abstract

The Effect of Capital Structure on Asset Growth and Firm Value in Property and Real Estate Sector Service Companies in 2014 on the Indonesia Stock Exchange (IDX). This study aims to examine the effect of capital structure on asset growth and firm value in the property and real estate sectors. The population of this study is the property and real estate sector service companies on the Indonesia Stock Exchange in 2014 totaling 42 companies. The sampling method used is a non-probability sampling approach, namely saturated sample. Data analysis method using Warp –PLS 5.0. The results of the study found that the relationship between capital structure and company value was negative and significant. The relationship between capital structure and firm value mediated by asset growth is negative and significant. This study uses the trade off theory.   Keywords: Capital Structure, Asset Growth and Firm Value.
THE EFFECT OF CREDIT PROVISION AND CREDIT RISK ON RETURN ON EQUITY (ROE) AT PT BANK SULSELBAR MAKASSAR CITY Auliyah Nurwafiyyah; Andi Sri Kumala Putri P; Fakhruddin Kurnia
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 1 No 01 (2022): June, 2022, Hal : 1-72
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v1i01.13

Abstract

Auliyah Nurwafiyyah. 2018. The Effect of Credit Provision and Credit Risk on Return On Equity (ROE) at Bank Sulselbar. Supervisor : Suriyanti and Munawir Nasir. This study aims to examine the effect of lending and credit risk having a significant impact on Return On Equity (ROE) in banking companies in South Sulawesi. The data in this study was obtained from the financial statements of banking companies in South Sulawesi. This study uses secondary data by making observations by visiting the Capital Market Information Center (PIPM). The data analysis method used is multiple linear regression analysis using a Likert scale with the help of SPSS analysis. The results showed that partially, the provision of credit has a positive and insignificant effect on Return On Equity (ROE). In contrast, credit risk has a negative and significant impact on Return On Equity (ROE). Simultaneously, credit and credit risk affect Return On Equity (ROE).
THE INFLUENCE OF HUMAN RESOURCE AUDIT ON EMPLOYEE PERFORMANCE AT PT. SONOKEMBANG WAHANA JAYA Novi Nur Aini; Fakhruddin Kurnia M
Jurnal Mahasiswa Manajemen Vol. 1 No. 2 (2025): Hal : 1-93
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

This study aims to examine the influence of human resource audits on employee performance using a survey research method. The human resource audit is analyzed through three main variables: audit planning, audit implementation, and audit reporting. Data analysis was conducted using SPSS version 26. The research object is PT Sonokembang Wahana Jaya, with a sample of 67 employees. Primary data were collected through questionnaires distributed to the respondents. The results indicate that audit planning does not have a significant effect on employee performance, with a significance value of 0.352. Audit implementation shows a positive but statistically insignificant effect, with a significance value of 0.014 and a positive regression coefficient. Meanwhile, audit reporting has a positive and significant effect on employee performance, with a significance value of 0.008. These findings suggest that audit reporting is the most influential factor in improving employee performance.
DIGITAL MARKETING ANALYSIS OF TIKTOK AFFILIATE INCOME ON HP CASE PRODUCTS (CASE STUDY OF TIKTOK ACCOUNT @YULIFEB15) Yulikhah Yulikhah; Fakhruddin Kurnia M
Jurnal Mahasiswa Manajemen Vol. 1 No. 2 (2025): Hal : 1-93
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

This study aims to analyze the income of Tiktok Affiliate in the case study of the @yulifeb15 account. Tiktok Affiliate is one of the programs from Tiktok that allows Tiktok users to generate income through product promotions embedded in affiliate links. Tiktok Affiliate has recently inspired many people to sell and collaborate with sellers on Tiktok Shop by displaying interesting and quality content or videos, as an opportunity to earn rupiah, and provide opportunities for new Tiktok users to try to dive into the modern digital world today by developing communication and sharing information. This research was conducted through various approaches such as case studies, content analysis, in-depth interviews, and observations. The purpose of this study is to deeply understand the success of the Tiktok account @yulifeb15 as a Tiktok Affiliate in increasing income. And can understand effective marketing strategies in Tiktok Affiliate to measure the impact of digital marketing on the income of the Tiktok account @yulifeb15, through digital marketing techniques such as creating interesting content, interacting with the audience, and using the features available in the Tiktok Shop will influence purchasing interest and increase income.
EFFECTIVENESS OF TECHNOLOGY IN HUMAN RESOURCE DEVELOPMENT AT CAFE SHINJUKU TALAGA MAJALENGKA Veranika Wulandari; Fakhruddin Kurnia M
Jurnal Mahasiswa Manajemen Vol. 1 No. 2 (2025): Hal : 1-93
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

This study aims to determine the effectiveness of the use of technology, especially Cloud Computing, in developing human resources at the Shinjuku Talaga Majalengka cafe. The method used is qualitative with a case study as the research design, the researcher conducted a direct interview with the cashier as cashier at the Shinjuku cafe. The results of the study indicate that this Shinjuku cafe has utilized technology such as Google Drive for storing employee data, as well as POS applications to record transactions and evaluate sales. Technology is considered quite effective, with an effectiveness rate of 80% according to the informant. However, there are still obstacles such as dependence on electricity and limited digitalization in the aspects of attendance and payroll. These findings are expected to be a reference for small business actors and further researchers who are interested in the digitalization of micro-scale businesses.
THE ROLE OF LEADERSHIP AND ORGANIZATIONAL CULTURE IN IMPROVING EMPLOYEE PERFORMANCE AT PT GOLD EMPEROR DUA Nofi Nur Afianti; Fakhruddin Kurnia M
Jurnal Mahasiswa Manajemen Vol. 1 No. 2 (2025): Hal : 1-93
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

This study aims to determine and examine the Role of Leadership and Organizational Culture in improving employee performance at PT Gold Emperor Dua. Leadership and organizational culture are two important factors that can effect employee performance in an organization. Effective leadership can motivate and inspire employees to achieve organizational goals, while a strong organizational culture can shape positive employees values and behavior. This study is a qualitative descriptive study with a case study approach. The presentation of data is done descriptively, and the data obtained is based on the result o field observations using interview techniques. The results to the study indicate that the Role of Leadership and Organizational Culture have a significant positive effect on Employee Performance.