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Strategy to Increase Brand Awareness of Kacandipa Micro, Small, and Medium Enterprises (MSMEs) Through Marketing Events in Sunju Village, Marawola District Sandana, Charol Lorent; Ira Nuriyati; Ponirin; Muh. Zeylo A.
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 2 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i02.p02

Abstract

This study aims to explore the effectiveness of event marketing in increasing brand awareness of Kacandipa MSME products in Sunju Village, Marawola District. The study's results indicate that marketing events, particularly culinary folk festivals, have a significant impact on introducing products to consumers both locally and beyond the village. Before the event, Kacandipa products were less well-known, but after the event, there was a significant increase in demand, especially from outside the town. The use of promotional media, both offline through banners and flyers, and online through social media, has proven effective in expanding the market and introducing products more widely. This aligns with marketing theory, which states that combining conventional and digital marketing will increase brand awareness more effectively. In addition to increasing brand awareness, marketing events also have a positive impact on consumer loyalty. Many consumers feel a deeper connection to the product after hearing the story of Kacandipa's origins, which strengthens their emotional bond with the product. The use of social media in this event also opens up greater market opportunities for Kacandipa MSMEs. Although there are challenges related to limited funds and a lack of understanding of digital marketing among MSMEs, this study shows that with greater support from the village government and local communities, this event-based marketing strategy can provide significant long-term benefits for MSMEs and the village economy.
The Effectiveness of Social Media Marketing on Tudung Saji MSME Products in Maholo Village Moh. Rezky Saputra; Ponirin; Syamsul Bahri; Asriadi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 4 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i04.p05

Abstract

Tudung Saji MSME is a micro business that was established in 2018 in Maholo Village, East Lore District, Poso Regency. This activity aims to improve the skills, understanding, and capacity of MSME actors in utilizing social media as a means of product promotion. The focus of the training is directed at increasing digital competence and online marketing, in response to changes in consumer behavior that are increasingly dependent on digital platforms. The method used is a descriptive qualitative approach, with direct implementation at MSME locations. The results of the activity show that MSME players are able to create and manage WhatsApp Business accounts as promotional media, as well as understand the basics of digital marketing strategies. This activity is expected to be the first step in developing the digital ecosystem of MSMEs in rural areas, while increasing the competitiveness of local products in a wider market.
Implementation of Project-Based Learning to Improve the Profile of Pancasila Students (P5) at Poboya State Elementary School Rismawati; Ponirin; Zakiyah Zahara; Mohammad Ega Nugraha
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 1 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i01.p03

Abstract

This study aims to analyze the implementation of the Pancasila Student Profile Strengthening Project (P5) through the entrepreneurship theme in the Independent Curriculum at Poboya State Elementary School. The research approach employed is qualitative, utilizing a descriptive method, which focuses on the subjective experiences of teachers and students. Data were obtained through interviews, observations, and project documentation, and analyzed systematically with the stages of reduction, presentation, and conclusion. The results of the study indicate that the Independent Curriculum provides a more comfortable, relevant, and participatory learning atmosphere, with teachers acting as learning facilitators. Differentiated and project-based learning through P5 activities is an effective strategy for shaping students' characters by Pancasila values. The entrepreneurship theme in the project encourages students to think creatively, innovatively, independently, and responsibly. The success of this activity is also supported by the school's readiness to adopt technology and utilize the Merdeka Mengajar platform. Overall, the implementation of P5 at Poboya State Elementary School has created a dynamic, inclusive, and adaptive learning environment for the times.
Improving Students' Ability in Understanding the Meaning of Faith in Allah's Apostles through the Student Teams Achievement Division Method at SD Negeri 091717 Durian Banggal Purba, Lisnawati; Marwaiyah; Ponirin; Musri; Damanik, Nila Karmila
Journal of Media and Learning Technology Vol. 1 No. 1 (2025): JANUARY 2025
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/jmlt.v1i1.97

Abstract

This study aims to improve the ability of fourth grade elementary school students to understand the meaning of faith in the apostles of Allah through the application of the Student Teams Achievement Division (STAD) cooperative learning method. The background of this study is the low understanding of students towards the concept of faith in the apostles of Allah, which is indicated by learning outcomes that have not met the minimum completion standards. The STAD method was chosen because it focuses on group cooperation and individual responsibility, so it is expected to improve students' understanding and learning outcomes. This study uses a classroom action approach (CAR) which is implemented in two cycles. Each cycle consists of planning, implementation, observation, and reflection. The subjects of the study were fourth grade elementary school students with a total of 30 participants. Data collection techniques were carried out through evaluation tests, observations, and documentation. The data obtained were analyzed descriptively quantitatively and qualitatively. The results of the study showed that the application of the STAD method can improve students' understanding of the meaning of faith in the apostles of Allah. In cycle I, the percentage of student learning completion reached 70%, while in cycle II it increased to 90%. In addition, student activity and participation in the learning process also showed a significant increase. Thus, the STAD method has proven effective in improving students' ability to understand the meaning of faith in the apostles of Allah. It is recommended for educators to apply this method as an alternative to innovative and enjoyable learning, especially in Islamic Religious Education learning. In addition, it is expected that similar research can be conducted at different grade levels or broader materials to enrich the findings in the application of the STAD method.
Efforts to Improve the Ability to Recognize Hijaiyah Letters through Interactive Game Methods at SD Negeri 095231 Puli Buah Marwiyah; Purba, Lisnawati; Damanik, Nila Karmila; Ponirin; Musri
Journal of Media and Learning Technology Vol. 1 No. 1 (2025): JANUARY 2025
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/jmlt.v1i1.101

Abstract

This study aims to improve students' ability to recognize hijaiyah letters through the application of interactive game methods at SD Negeri No. 095231 Puli Buah. The background of this study is based on the low ability of students to recognize hijaiyah letters due to learning methods that tend to be monotonous and less involving fun activities. This study uses a Classroom Action Research approach which is carried out in two cycles, with each cycle consisting of planning, implementation, observation, and reflection stages. The subjects of the study were Muslim students in grades 1-6, with a total of 40 participants. Data were collected through hijaiyah letter recognition ability tests, observation sheets, and student response questionnaires. The game methods used include letter card games, hijaiyah puzzles, and interactive letter guessing. The results showed that the application of interactive game methods significantly improved students' ability to recognize hijaiyah letters. The average student score increased from 55 in the pre-test to 85 in the post-test, with the percentage of learning completion reaching 85% at the end of the second cycle. In addition, observations showed that students became more enthusiastic and active in participating in the learning process. The students’ response to this method was very positive, where 90% of students stated that learning through games made it easier for them to memorize and understand the hijaiyah letters. Based on these findings, it can be concluded that the interactive game method is an effective learning strategy to improve the ability to recognize the hijaiyah letters. This study is expected to be a reference for teachers in developing innovative and fun learning methods, especially in Islamic religious education learning in elementary schools.
Co-Authors Adfiyani Fadjar Alfin Arianto, Krisdian Asriadi Bagus Wijaya Damanik, Nila Karmila Elimawaty Rombe Faradila Farid Fera Haja Hasnianti Iin Irawaty IRA NURIYA SANTI Ira Nuriyati Marwaiyah Marwiyah Maskuri Sutomo Moh. Rezky Saputra Mohammad Ega Nugraha Muh. Zeylo A. Musri Muzakir Nilah Karnillah Putri Purba, Lisnawati Rian Risendy Rifky Juliansyah Rismawati RIZKIANI, FITRAH Rosida P. Adam Sandana, Charol Lorent Shinta Rachmawati Afrilya Sri Wanti Sutarman, Mohamad Anwar Syamsul Bachri Syamsul Bahri Wiri Wirastuti Zakiyah Zahara