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Strategy to Increase Brand Awareness of Kacandipa Micro, Small, and Medium Enterprises (MSMEs) Through Marketing Events in Sunju Village, Marawola District Sandana, Charol Lorent; Ira Nuriyati; Ponirin; Muh. Zeylo A.
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 2 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i02.p02

Abstract

This study aims to explore the effectiveness of event marketing in increasing brand awareness of Kacandipa MSME products in Sunju Village, Marawola District. The study's results indicate that marketing events, particularly culinary folk festivals, have a significant impact on introducing products to consumers both locally and beyond the village. Before the event, Kacandipa products were less well-known, but after the event, there was a significant increase in demand, especially from outside the town. The use of promotional media, both offline through banners and flyers, and online through social media, has proven effective in expanding the market and introducing products more widely. This aligns with marketing theory, which states that combining conventional and digital marketing will increase brand awareness more effectively. In addition to increasing brand awareness, marketing events also have a positive impact on consumer loyalty. Many consumers feel a deeper connection to the product after hearing the story of Kacandipa's origins, which strengthens their emotional bond with the product. The use of social media in this event also opens up greater market opportunities for Kacandipa MSMEs. Although there are challenges related to limited funds and a lack of understanding of digital marketing among MSMEs, this study shows that with greater support from the village government and local communities, this event-based marketing strategy can provide significant long-term benefits for MSMEs and the village economy.
The Effectiveness of Social Media Marketing on Tudung Saji MSME Products in Maholo Village Moh. Rezky Saputra; Ponirin; Syamsul Bahri; Asriadi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 4 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i04.p05

Abstract

Tudung Saji MSME is a micro business that was established in 2018 in Maholo Village, East Lore District, Poso Regency. This activity aims to improve the skills, understanding, and capacity of MSME actors in utilizing social media as a means of product promotion. The focus of the training is directed at increasing digital competence and online marketing, in response to changes in consumer behavior that are increasingly dependent on digital platforms. The method used is a descriptive qualitative approach, with direct implementation at MSME locations. The results of the activity show that MSME players are able to create and manage WhatsApp Business accounts as promotional media, as well as understand the basics of digital marketing strategies. This activity is expected to be the first step in developing the digital ecosystem of MSMEs in rural areas, while increasing the competitiveness of local products in a wider market.
Implementation of Project-Based Learning to Improve the Profile of Pancasila Students (P5) at Poboya State Elementary School Rismawati; Ponirin; Zakiyah Zahara; Mohammad Ega Nugraha
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 1 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i01.p03

Abstract

This study aims to analyze the implementation of the Pancasila Student Profile Strengthening Project (P5) through the entrepreneurship theme in the Independent Curriculum at Poboya State Elementary School. The research approach employed is qualitative, utilizing a descriptive method, which focuses on the subjective experiences of teachers and students. Data were obtained through interviews, observations, and project documentation, and analyzed systematically with the stages of reduction, presentation, and conclusion. The results of the study indicate that the Independent Curriculum provides a more comfortable, relevant, and participatory learning atmosphere, with teachers acting as learning facilitators. Differentiated and project-based learning through P5 activities is an effective strategy for shaping students' characters by Pancasila values. The entrepreneurship theme in the project encourages students to think creatively, innovatively, independently, and responsibly. The success of this activity is also supported by the school's readiness to adopt technology and utilize the Merdeka Mengajar platform. Overall, the implementation of P5 at Poboya State Elementary School has created a dynamic, inclusive, and adaptive learning environment for the times.
Co-Authors Adfiyani Fadjar Alfin Arianto, Krisdian Asriadi Bagus Wijaya Elimawaty Rombe Faradila Farid Fera Haja Hasnianti Iin Irawaty IRA NURIYA SANTI Ira Nuriyati Maskuri Sutomo Moh. Rezky Saputra Mohammad Ega Nugraha Muh. Zeylo A. Muzakir Nilah Karnillah Putri Rian Risendy Rifky Juliansyah Rismawati RIZKIANI, FITRAH Rosida P. Adam Sandana, Charol Lorent Shinta Rachmawati Afrilya Sri Wanti Sutarman, Mohamad Anwar Syamsul Bachri Syamsul Bahri Wiri Wirastuti Zakiyah Zahara