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All Journal Indonesian Journal of Disability Studies EKUITAS (Jurnal Ekonomi dan Keuangan) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budimas : Jurnal Pengabdian Masyarakat Proceeding of International Conference Health, Science And Technology (ICOHETECH) Bengawan :Jurnal Pengabdian Masyarakat Management Studies and Business Journal
Akhmad, Khabib Alia
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Proceeding of International Conference Health, Science And Technology (ICOHETECH)

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DEVELOPING AN E-CRM MODEL TAILORED TO MSMES NEEDS FOR ENHANCING COMPETITIVENESS IN THE DIGITAL ERA Akhmad, Khabib Alia; Nurohman, Nurohman
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/3krjdh56

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy but often face barriers in adopting digital technologies, particularly in customer relationship management (CRM). This study aimed to develop and evaluate a contextually adaptive Electronic Customer Relationship Management (E-CRM) model tailored to MSMEs' operational realities. Using a mixed-methods approach, the research included needs analysis, model development, and pilot implementation involving five MSMEs in Surakarta. Key barriers identified were lack of human resources, high development costs, and low digital literacy. The proposed web-based E-CRM prototype included simplified interfaces, data analytics, and communication automation. Results showed improvements in customer retention (+23%), reduced marketing costs (?18%), and increased revenue (+12%). The findings highlight the model’s potential to enhance MSME competitiveness through accessible, user-friendly digital innovation.
THE EFFECT OF HUMAN RESOURCE COMPETENCY TRAINING AND ADMINISTRATIVE SYSTEM FOR PHARMACEUTICAL PERSONNEL CAPABILITY IMPROVEMENT AT UDB MEDIKA PHARMACY Listyani, Tiara Ajeng; Listyorini, Puguh Ika; Akhmad, Khabib Alia; Oktaviana, Aptika
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3427

Abstract

UDB Medika Pharmacy is a new form of business that was established to increase the income generating of Duta Bangsa University, Surakarta. The lack of experience of Pharmacy Staff at the UDB Medika Pharmacy as practitioners in the pharmacy sector creating human resources in UDB Medika pharmacies requires real training in carrying out pharmaceutical service standards in pharmacies. This study aims to assess the level of knowledge and ability of pharmacy staff, and to find out whether there is a significant influence before and after the Human Resources Competency and Administration System training for pharmacists at UDB Medika Pharmacy. This study was a pre-experimental study with a one-group design that was given a pre-test and a post-test. The results of this study indicate that the average score after training is 78.51, which is higher than the score before training, which is 52.58. Competency Training on Human Resources and Administrative Systems for pharmacists at UDB Medika Pharmacy has been proven to be able to increase the knowledge and skills of pharmaceutical staff at UDB Medika pharmacies in providing pharmaceutical services in accordance with pharmacy service standards at pharmacies, assessed from test results before and after training.
Co-Authors Agus Suyatno Eko Purwanto Indra Hastuti, Indra Listyani, Tiara Ajeng Nurohman, Nurohman Oktaviana, Aptika Puguh Ika Listyorini Purwandari, Suci Santosa, Tri Djoko Sentosa, Ilham Singgih Purnomo Sukmawati, Rita TRI JOKO SANTOSO Utami, Devi Tri