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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Innovation in Business and Economics JOURNAL SCIENTIFIC OF MANDALIKA (JSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Journal of Micro, Small and Medium Enterprises Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Mohammad Maskan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian (Merek Pakaian) pada UMKM Messed Club di Blitar Vincentius Dwika Arya Wijaya; Rizky Kurniawan Murtiyanto; Mohammad Maskan
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bzgpqf85

Abstract

The high level of competition in the MSME clothing market in Blitar has prompted many brands to try to increase their appeal to customers. Messed Club, as one of the local clothing brands, needs to have an effective marketing strategy to increase customer purchasing decisions. This study aims to analyse the influence of brand image and social media marketing on purchasing decisions for Messed Club products in Blitar. This study employs a quantitative approach with independent variables of Brand Image and Social Media Marketing, and a dependent variable of purchasing decisions. Data was collected through a questionnaire distributed to 115 respondents who are customers of Messed Club products. Sampling was conducted using non-probability sampling and purposive sampling techniques. Data analysis involved multiple linear regression and hypothesis testing using SPSS software. The results of partial hypothesis testing indicate that the Brand Image variable and the Social Media Marketing variable have a significant effect on Purchase Decisions. Simultaneous hypothesis testing shows that Brand Image and Social Media Marketing have a significant effect on Purchase Decisions. It is concluded that Messed Club can strengthen its Brand Image through active interaction with customers on social media, particularly Instagram. Additionally, interactive Social Media Marketing strategies help increase engagement and expand business networks, ultimately driving more customer purchase decisions. Further research is recommended to expand the scope of the study area for generalising the research results, adding other variables such as product quality or price to gain a more comprehensive understanding of the factors influencing customers' Purchase Decisions for local fashion products. 
Pengaruh Kepuasan Layanan dan Customer Experience Terhadap Kepuasan Konsumen di Umayumcha Malang Alifia Dyah Puspita Ayu; Rizky Kurniawan Murtiyanto; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nkmy3h31

Abstract

In the highly competitive food and beverage (F&B) industry, consumer satisfaction plays a crucial role in ensuring customer loyalty and business sustainability. The increasing popularity of dimsum in Malang has led to the emergence of various dining options, including Umayumcha, a leading dimsum cafe established in 2020. This study aimed to examine the influence of service quality and customer experience on consumer satisfaction at Umayumcha Malang. This explanatory quantitative research examined how service quality and customer experience influenced consumer satisfaction. One hundred respondents were selected through purposive sampling based on three criteria: minimum age of 17 years, at least two previous purchases, and having dining experience at the venue. Data were collected through online questionnaires distributed via social media and were analyzed using multiple linear regression. The research results showed that service quality and customer experience had significant and positive effects on consumer satisfaction. Both independent variables were proven to have significant influence on the dependent variable. Service quality and customer experience explained most of the variance in consumer satisfaction, although there were still other factors that influenced consumer satisfaction beyond the variables studied. Based on the research results, it can be concluded that service quality and customer experience had positive and significant effects on consumer satisfaction at Umayumcha Malang. Therefore, it is recommended that Umayumcha Malang continue to improve service quality and maintain customer experience to enhance consumer satisfaction.
Pengaruh Content Marketing dan Electronic Word Of Mouth Terhadap Keputusan Pembelian pada Restoran Baegopa House of Hungry Kota Malang Raniah Marwa Andhini; Mohammad Maskan; Ita Rifiani Permatasari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wfr6v250

Abstract

In this digital era, the internet has become an integral part of the business landscape, including the culinary sector. Many culinary businesses now utilize content marketing to promote their products and increase sales. In addition to content marketing, electronic word of mouth also plays a significant role in influencing consumer purchasing decisions. Baegopa restaurant is one such business that employs both content marketing and electronic word of mouth strategies. Howerver, engagement with its online content remains relativeliy low. Therefore, this study aims to analyze content marketing and electronic word of mouth on purchasing decisions at Baegopa Restaurant in Malang City. This research was an explanatory research and employed quantitative approach. The variables studied were content marketing, electronic word of mouth, and purchasing decisions. This research used observation and questionnaire data collection techniques. With purposive sampling technique, 100 respondents were selected as consumers of Baegopa Restaurant. The data were analyzed using multiple linear regression and hypothesis testing. Based on the t-test, Content Marketing (X1) and the Electronic Word of Mouth (X2) have a partial influence on the purchasing decisions (Y). Meanwhile, the F hypothesis test shows that Content Marketing and Electronic Word of Mouth simultaneous influence on purchasing decisions. The coefficient of determination (R2) was 0.721, meaning 72.1% of the variation in purchasing decisions was explained by the two variables, while the remaining 27,9% was influnced by other factors. The results of this study, conclude that content marketing and electronic word of mouth have a significant influence on purchasing decisions at Baegopa Restaurant in Malang City. Therefore, it is recommended that Baegopa Restaurant develop content marketing strategies that are relevant to consumer needs and enhance communication effectiveness.
Pengaruh Kualitas Produk dan Customer Experience Terhadap Kepuasan Pelanggan  Brand Erigo Ema Umiatul Chusna; Ita Rifiani Permatasari; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b5ccgj98

Abstract

Competition in the digital fashion industry drives companies to ensure customer satisfaction as a key element of business sustainability. Erigo is one of the local Indonesian brands that has successfully entered the international market. As an active brand on the Shopee e-commerce platform, Erigo faces challenges related to customer complaints about product quality and shopping experience. The study aims to determine and analyze the extent of the influence of these two variables on customer satisfaction of Erigo brand.This study employed a quantitative approach with a survey method. The sampling technique used was non-probability sampling, specifically purposive sampling. The study obtained 100 respondents who had purchased Erigo products through Shopee. The data were collected through an online questionnaire and analyzed using multiple linear regression, assisted by statistical software, to examine both partial and simultaneous effects between variables.The findings showed that product quality and customer experience had a positive influence on customer satisfaction, both partially and simultaneously. The result of the partial test and multiple linear regression analysis showed that the calculated t-value was greater than the table t-value, which was 2.627 > 1.66071. The Coefficient of determination was 0.618, which meant that 61.8% of the variation in customer satisfaction could be explained by product quality and customer experience. Meanwhile, the remaining 38.2% was influenced by other factors not examined in this study.It can be concluded that product quality and customer experience positively influence customer satisfaction. Erigo is advised to enhance emotionally engaging product designs and strengthen digital interaction and customer service to create a more optimal shopping experience.
Pengaruh Harga dan Fasilitas Terhadap Kepuasan Konsumen Agen Tour Purple Garage Ninche Andiny; Yulis Nurul Aini; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6f8h7x81

Abstract

Price is one of the most critical factors influencing customer satisfaction. Satisfaction is closely linked to customer loyalty and business sustainability. In the service industry, particularly in tourism transportation, the alignment between the price paid and the facilities received is a key benchmark in evaluating service quality. This study aims to analyze the influence of price and facilities on customer satisfaction. This research used a quantitative descriptive approach, with price and facilities as independent variables, and customer satisfaction as the dependent variable. Data were gathered through questionnaires distributed to 100 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression. The research results show that price and amenities have a positive and significant influence on customer satisfaction. Of these two variables, amenities have a greater influence than price. This suggests that customer satisfaction is more influenced by the extent to which the amenities provided meet or even exceed their expectations. The findings indicated that regular evaluation of pricing strategies and continuous improvement of facilities were necessary to meet customer expectations and improve satisfaction effectively.
PENGARUH DESIGN INTERIOR DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PESENKOPI DI KOTA MALANG (STUDI MAHASISWA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MALANG) Rahmatu Rabiah; Mohammad Maskan
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 3 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss3pp140-144

Abstract

The purpose of this research is to analyze he effect of interior design and the location of purchasing decisions at Pesenkopi in Malang City. This research is a quantitative study with variable interior design and location. This study used a questionnaire data collection technique using purposive sampling technique to 100 respondents of Malang Pesenkopi consumers. Then, the data were analyzed using multiple linear regression analysis, t test and F test. The results of the research show that Interior Design and Location has a percentage coefficient of determination or influence of 51.2% and Location is the dominant influence on purchasing decisions with a coefficient of 0.508 compared to Interior Design with a coefficient of 0.298.
Pengaruh Kualitas Aplikasi Dan Promosi Terhadap Keputusan Gen Z Menjadi Nasabah di Bank Digital Blu Bca Dengan Trust Sebagai Variabel Intervening (Studi Kasus Di Kota Malang) Intan Christiara; Theresia Pradiani; Mohammad Maskan
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 11 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i11.2901

Abstract

Tahun 2024 Indonesia mulai memasuki era serba digital. Berbagai sektor mulai melakukan transformasi dan adaptasi dalam menghadapi era digital ini, salah satunya adalah dunia perbankan. Bank digital adalah lembaga keuangan yang menyediakan layanan perbankan sepenuhnya melalui aplikasi secara online, tanpa perlu keberadaan cabang fisik dengan target market yang cocok adalah Generasi Z. Blu by BCA adalah layanan perbankan digital yang dikembangkan anak perusahaan Bank BCA yang bernama PT Bank Digital BCA. Blu beroperasi sepenuhnya secara online melalui aplikasi mobile dan menawarkan berbagai fitur perbankan modern. Generasi Z melakukan transaksi menggunakan Blu by BCA karena memiliki fitur-fitur yang sesuai kebutuhan, promosi yang menarik, dan kepercayaan yang tinggi sebagai anak perusahaan dari PT Bank Central Asia Tbk. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis: 1) pengaruh kualitas produk dan promosi terhadap trust secara simultan maupun parsial, 2) pengaruh kualitas produk dan promosi terhadap keputusan menjadi nasabah secara simultan maupun parsial, 3) pengaruh trust terhadap keputusan menjadi nasabah, 4) pengaruh kualitas produk dan promosi terhadap keputusan menjadi nasabah melalui trust secara parsial maupun simultan. Jenis penelitian ini adalah penelitian kuantitatif dengan pendekatan berupa kuisioner. Penelitian ini dilakukan pada generasi Z pengguna Blu by BCA di Kota Malang. Populasi dalam penelitian ini tidak diketahui dengan sampel penelitian berjumlah 100 orang responden dengan teknik purposive sampling. Analisa data menggunakan analisis jalur (path analysis) dengan menggunakan bantuan software SMART PLS 3. Hasil penelitian menunjukkan bahwa 1) terdapat pengaruh signifikan kualitas aplikasi dan promosi terhadap trust secara parsial maupun simultan, 2) secara parsial promosi berpengaruh terhadap keputusan menjadi nasabah sedangkan kualitas aplikasi tidak berpengaruh, secara simultan memiliki pengaruh, 3) terdapat pengaruh signifikan trust terhadap keputusan menjadi nasabah, 4) secara parsial kualitas aplikasi berpengaruh terhadap keputusan menjadi nasabah melalui trust sedangkan promosi tidak berpengaruh, secara simultan memiliki pengaruh.
Analisis SWOT Sebagai Strategi Pengembangan Usaha Pada Konveksi Wirajaya di Kota Tulungagung Wian Dicky Haulen Aminda; Rizky Kurniawan Murtiyanto; Mohammad Maskan
Journal of Micro, Small and Medium Enterprises Vol. 2 No. 2 (2025): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/umkm.v2i2.937

Abstract

Konveksi Wirajaya merupakan usaha dengan model bisnis B2B yang memproduksi celana dalam berdasarkan pesanan dua mitra utama, Kasogi dan Inotex. Usaha ini menghadapi tantangan dalam pengembangan, seperti keterbatasan perencanaan produk baru, ketergantungan pada mitra, serta belum optimalnya pemanfaatan peluang pasar. Penelitian ini bertujuan untuk merumuskan strategi pengembangan usaha melalui identifikasi faktor internal dan eksternal yang memengaruhi kinerja Konveksi Wirajaya. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara terstruktur kepada enam narasumber yang terdiri dari pemilik, karyawan, dan mitra bisnis. Data dianalisis melalui empat tahap: penyajian data berdasarkan kategori SWOT, tabulasi tematik, penyusunan matriks IFAS dan EFAS, serta perumusan strategi alternatif menggunakan Matriks SWOT. Hasil penelitian menunjukkan bahwa kekuatan utama Konveksi Wirajaya terletak pada kualitas produk yang konsisten dan hubungan yang baik dengan mitra. Untuk peluang eksternal yang dimiliki meliputi stabilitas permintaan pasar dan meningkatnya permintaan dari mitra untuk diversifikasi produk. Ancaman eksternal berasal dari fluktuasi bahan baku dan persaingan harga. Berdasarkan hasil skor IFAS (2,62) dan EFAS (2,60), Konveksi Wirajaya berada pada Kuadran I strategi SWOT, yaitu strategi agresif. Berdasarkan hasil penelitian diatas Konveksi Wirajaya perlu menerapkan strategi SO seperti memanfaatkan kualitas produk dan tenaga kerja terampil untuk memenuhi permintaan pembuatan produk baru dari mitra, serta memperluas jaringan kerja sama dengan brand lokal dan UMKM lain. Strategi ini diarahkan untuk mempercepat diversifikasi produk dan memperkuat posisi bisnis secara berkelanjutan.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Minat Beli Sepatu Merek Lokal di Sneakerzone Malang Rifky Azka Fahreza; Farida Akbarina; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3q0efk11

Abstract

The growth of local shoe brands in Indonesia is increasing along with people’s awareness to support local products. Specs and Mills are two local brands that are now chosen by consumers who start to move from international brands. This research aims to find out the effect of brand image and product quality on buying interest of local shoes at SneakerZone Malang. study used descriptive statistics with 105 respondents. The data was collected through questionnaires and analyzed using SPSS 25 with validity test, reliability test, multiple linear regression, t-test, and F-test. The results show that brand image and product quality have a significant effect, both partially and simultaneously, with 65.1% contribution to buying interest. In conclusion, brand image and product quality are important factors that influence consumers to buy local shoes. Therefore, SneakerZone and local brands need to improve their marketing strategies and product quality to compete in the local market.
Co-Authors Ahmad Rafli Faudi Alif Maulana Akbar Alifia Dyah Puspita Ayu Alifiualhtin Utaminingsih Anisa Emilia Safitri Asminah Rachmi Cahya Fayyaza Ema Umiatul Chusna Farida Akbarina INDRA LUKMANA PUTRA Indry Mey Purwani Intan Christiara Ita Rifiani Permatasari Ludfi Djajanto Mohammad Anjasmoro Mustofa Hadi Ninche Andiny Nurefa Maulana Priatma, Yulinda Rahmatu Rabiah Raniah Marwa Andhini Rifky Azka Fahreza Rizky Kurniawan Murtiyanto Rosiana Avinda Febrianti Theresia Pradiani Vincentius Dwika Arya Wijaya Wian Dicky Haulen Aminda Yulis Nurul Aini