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All Journal Jurnal Mirai Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MUTIARA MANAJEMEN Quantitative Economics and Management Studies DEDIKASI PKM Movere Journal Jurnal Manajemen DIVERSIFIKASI Jurnal Bisnis Mahasiswa Al-Buhuts (e-journal) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Mudabbir: Journal Research and Education Studies Journal Online Manajemen ELPEI (JOMEL) All Fields of Science Journal Liaison Academia and Sosiety
Safina, Wan Dian
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Journal : Movere Journal

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EFFECT OF PRODUCT DIFFERENCE AND PERCEPTION PRICE ON PURCHASE DECISION AT THE KESU GARU CHEESE SHOP, MEDAN Safina, Wan Dian; Harahap, Dewi Sartika
Movere Journal Vol. 5 No. 02 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v5i02.388

Abstract

This study aims to examine the effect of product differentiation and price perceptions on purchasing decisions at Kesu Garu II Cheese Shop in Medan. The method used is Quantitative. The problem of this research is Does Product Differentiation Affect the Purchase Decision of the Medan Kesu Cheese Shop, Does Price Perception Affect the Purchase Decision of the Medan Kesu Cheese Shop and Does Product Differentiation and Perceived Price Affect the Purchase Decision of the Medan Kesu Cheese Shop. The sample of this study consists of 95 people. using questionnaire or statement data collection techniques with statistical data analysis using SPSS. The results of this study indicate that there is a significant effect of partial differentiation with a positive value on purchasing decisions, this is consistent with the t-count value of 2,887 greater than t-table 1,665 (7,685 > 1,665) in a positive direction. There is a partial influence of price perceptions with a significance of 11,354 with a t-value of 2,897 greater than t-table 1,665 (11,354 > 2.021), with a positive effect. Based on the table obtained Fcount of 737,857 > from Ftable12,150 with a significant level of 0.000, then reject Ho (Accept H1) it is concluded that differentiation and price perception simultaneously (simultaneously) have a positive and significant effect on the decision to buy cheese. Thus the previous hypothesis (H1) is accepted. The magnitude of the influence of X1 and X2 on the Y variable is 97.6%.
Pengaruh Citra Merk Dan Layanan Food Delivery Online Terhadap Keputusan Pembelian Di Mawar Bakery Medan Selayang Yusli, Yumna Nada; Safina, Wan Dian
Movere Journal Vol. 6 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i1.393

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merk Dan Layanan Food Delivery Online Terhadap Keputusan Pembelian Di Mawar Bakery Medan Selayang Jenis penelitian yang digunakan dalam penelitian ini yaitu jenis penelitian kuantitatif. Populasi dalam penelitian ini adalah 1.250 pelanggan Mawar Bakery Medan pada bulan maret dan jumlah sampel yang di teliti adalah 92 pelanggan dengan cara menetukan jumlah sampel dengan menggunakan rumus dari teori slovin. Berdasarkan hasil perhitungan tersebut, maka sampel dalam penelitian ini ditetapkan sebanyak 92 responden. Lokasi penelitian dilakukan yaitu di Mawar Bakery & Shop Medan Selayang Jl. Setia Budi No.275-272, Tj. Sari, Kec. Medan Selayang, Kota Medan, Sumatera Utara 20154. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah Wawancara, Kuesioner, Dokumentasi. Teknik analisis data yaitu cara penyusunan sengan penyajian kategori jawaban dalam tabel, gambar atau kecendrungan dari responden disertai analisis awal terhadap berbagai temuan data di lapangan sebagai proses awal dalam pengolahan data. Berdasarkan hasil penelitian pengaruh dari setiap variabel secara simultan dapat dilihat bahwa nilai Fhitung (181.882) > Ftabel (3.10) dengan taraf signifikan sebesar 0,000 > 0,05. Maka hal ini menunjukkan bahwa H3 diterima citra merek dan layanan food delivery berpengaruh signifikan terhadap keputusan pembelian di mawar bakery medan selayang. Kata Kunci : Citra Merk , Layanan, Keputusan Pembelian
Pengaruh Kompensasi, Karakteristik Individu Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di PT. Bank Sumut Cabang SEI Rampah Safina, Wan Dian; Fadhilah, Nur; Samosir, Suhaila Husna
Movere Journal Vol. 6 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i1.396

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Pengaruh Kompensasi, Karakteristik Individu Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di PT. Bank Sumut Cabang Sei Rampah baik secara parsial maupun simultan. Jenis penelitian ini menggunakan data primer dan data skunder. Sedangkan teknik pengumpulan data menggunakan observasi, angket dan wawancara. Sampel pada Karyawan PT. Bank Sumut Cabang Sei Rampah sebanyak 43 Karyawan. Teknik analisis data menggunakan analisis regresi linear berganda, pengujian hipotesis (Uji t dan Uji F), dan koefisien determinasi. Hasil penelitian ini membuktikan bahwa secara parsial diketahui t-hitung Kompensasi (X1) sebesar 2.704 > 1.682, Karakteristik Individu (X2) sebesar 2.309 > 1.682, dan Lingkungan Kerja (X3) sebesar 2.158 > 1.622, maka H0 ditolak dan Ha diterima yang berarti berpengaruh terhadap Kinerja Karyawan, dan secara simultan diketahui nilai F-hitung 20.706 > F-tabel 2.85 maka ada Pengaruh Kompensasi, Karakteristik Individu Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di PT. Bank Sumut Cabang Sei Rampah.
pengaruh Pengaruh Budaya Organisasi Dan Komunikasi Organisasi Terhadap Kinerja Guru Di SD Negeri 11 Kecamatan Rantau Utara Kabupaten Labuhan Batu Rizki, Vitri Dea; Safina, Wan Dian; Hidayat, Toni; Rukmini, Rukmini
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.485

Abstract

It turns out that organizational culture has a strong influence on teacher performance, while organizational communication has a weaker influence on teacher performance. This was revealed from the results of research conducted on 33 elementary school teachers at SD Negeri 11, Rantau Utara District, Labuhan Batu Regency. The results of multiple regression analysis via SPSS 24 output show the linear regression equation Y= 0.091+0.828X1+0.360X2 meaning that if there is an effort to increase 1 (one) unit then teacher performance will increase by 0.828, likewise organizational communication will increase teacher performance by 0.360. Next, the hypothesis using the t-test via SPSS 24 output shows that tsig 0.000 < 0.1, which means Ha is accepted. Likewise, the F-test shows that Fsig 0.000 < 0.1. Considering that organizational communication has a smaller influence than organizational culture, it is recommended to strengthen organizational communication in elementary schools, through the provision of bookshelves displaying educational magazines such as educational nimbar, educational selecta, testing magazines, etc. To be a reference for teachers.
Pengaruh Pengguna Influencer Marketing Dan Promosi Diskon Terhadap Keputusan Pembelian Secara Online Di Marketplace Shopee: (Studi Kasus Pada Masyarakat Jalan Garu II B Harjosari I Kecamatan Medan Amplas) Junior, Joshua; Hidayat, Toni; Safina, Wan Dian; Lubis, Tukimin
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.498

Abstract

This research aims to find out and analyze the influence of influencer marketing and discount promotions on purchasing decisions in the Shopee marketplace in the people of Jalan Garu II B Harjosari 1, Medan Amplas District. This research uses a descriptive quantitative approach with data collection methods of observation, questionnaires and interviews. The population in this study is the people of Jalan Garu II B Harjosari I, Medan Amplas District and the sample as respondents for this study will be taken using side purposive use with the Slovin formula, namely 100 people met during the research. The data obtained in this research was analyzed using multiple linear regression analysis with the SPSS 22 program. The results of this research show that the calculated F value of 372.095 is greater than the F table of 3.09, which means that simultaneously there is an influence on influencer marketing (X1) and discount promotions (X2) on online purchasing decisions on the Shopee marketplace. Partially, it can be seen that only the influencer marketing (X1) and discount promotion (X2) variables influence purchasing decisions, namely the influencer marketing variable (X1) of 7.686 is greater than the t table of 1.660 and the discount promotion (X2) is 2.982 greater. from the t table of 1.660. Based on the results seen from the coefficient of determination of the influencer marketing variable (X1) and discount promotions (X2), the influence is with an R2 value of 0.885 or 88.5%.
Pengaruh Brand Awarenes Dan Online Customer Review Terhadap Keputusan Pembelian Pada Market Place Shopee Studi Kasus Pada Masyarakat Dusun III Batang Kuis Deli Serdang Nasution, Ferdi Salim; Utama, Indra; Hidayat, Toni; Siregar, Horia; Safina, Wan Dian
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.499

Abstract

Using the Shopee marketplace, this research tries to ascertain how brand awarenes and online customer reviews influence purchasing decisions in consumers in Dusun III Batang Kuis Deli Serdang. This study uses quantitative descriptive methodology and collects data through questionnaires, interviews, and observations. The population targeted by this study is everyone who uses the Shopee application, especially those who live in Dusun III Batang Kuis Deli Serdang. Respondents of this study will be selected using non-probability sampling and using the Slovin theory, namely 100 samples encountered during the research. Using the SPSS 22 application, multiple linear regression analysis was used to test the data collected for this study. The results of this study indicate that the calculated F value of 298,258 is greater than the F table of 3.09, which means that simultaneously there is an influence on the variables brand awareness (X1) and online costumer review (X2) on purchasing decisions (Y) in the shopee marketplace. Partially, it can be seen that the variables brand awareness (X1) and online costumer review (X2) have an effect on purchasing decisions, namely the brand awareness variable (X1) of 3.966 is greater than the t table of 1.660 and online costumer review (X2) of 4.714 is greater than the t table of 1.660. Based on the results seen from the coefficient of determination, the variables brand awareness (X1) and online costumer review (X2) have an effect with an R2 value of 0.860 or 8.60%.
Co-Authors Aisah, Dewi Nur Akhmarozi, Fanzi Ali Muksin, Ali Anggia Sari Lubis, Anggia Sari Anggraini, Ayu Julia Astuti Damayanti, Putri Dewi, Mawar Kumala Evina, Evina Febriani, Shalsa Firmansyah, Ananda Gusty Habra, M. Dani Habra, Mhd Dani Hadisti, Ridho Wan Harahap, Dewi Sartika Harahap, M. Guffar Hasibuan, Melisa Zuriani Henny Andriyani Wirananda Hidayat, Toni Indarjo, Slamet Julianto Hutasuhut Junior, Joshua Mayasari, Sri Muhammad Hilman Fikri Muhdiawati Munawaroh, Wilda Sri Nasution, Ferdi Salim Nissa, Fachrun Nur Fadhilah Rahmat, Muhammad Ramadani, Putri Rizki, Vitri Dea Rukmini Rukmini Rukmini S, Ida Wahyuni Salqaura, Siti Alhamra Sari Wulandari Sembiring, Zamalludin Sembiring, Zamaluddin Setya, Fras Siregar, Horia Sitompul, Muhammad Saleh Suhaila Husna Samosir Tukimin Tukimin Utama, Indra Wan Rizca Amelia, Wan Rizca Wirananda, Henny Andriyani Yunizar, Putri Yusli, Yumna Nada