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All Journal EKONOMIS : Journal of Economics and Business Jurnal Riset Bisnis dan Investasi JOURNAL OF BUSINESS STUDIES Dinasti International Journal of Education Management and Social Science JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Bina Bangsa Journal Of World Science Return : Study of Management, Economic and Bussines Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia KAMI MENGABDI Jurnal Pemberdayaan Nusantara
Pravitasari, Endyastuti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Journal : Return : Study of Management, Economic and Bussines

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The Influence of Service Quality and Marketing Communication on Prospective Students' Decisions Moderated by The Marketing Mix Teresa, Lisa; Pravitasari, Endyastuti
Return : Study of Management, Economic and Bussines Vol. 2 No. 7 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

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Abstract

This journal aims to test and analyze the effect of service quality and marketing communication on the decisions of prospective new students and is moderated by the marketing mix. A total of 250 respondents as a sample were prospective students who wanted to continue their education to university. Random data collection  by distributing research questionnaires through social media. Smart PLS software is used in research with the results of service quality having a significant effect on the decisions of prospective students, marketing communications have a significant effect on the decisions of prospective students  , and the marketing mix has a significant effect on the decisions of prospective students. In addition, the marketing mix can significantly moderate the influence of service quality on the decisions of prospective students. The marketing mix has also been shown to have a significant effect on moderating the influence of marketing communications on prospective student decisions. Following up on the findings in this study, the decision of prospective students to choose a university can be optimized through service quality, marketing communication, and marketing mix.
The Influence of Lifestyle, Perceived Convenience, And Promotion on The Decision to Use Quick Response Code Indonesian Standard (QRIS) Pravitasari, Endyastuti; Fauziyah, Annisa
Return : Study of Management, Economic and Bussines Vol. 2 No. 8 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i8.131

Abstract

This study aims to determine the effect of lifestyle, perceived convenience, and promotion on the decision to use the Indonesian Standard Quick Response Code (QRIS). Indonesia has already developed a QR Code-based transaction system that can be used for digital payments and is known as QRIS (Quick Response Code Indonesian Standard). This research is a quantitative study with a total of 349 respondents QRIS users in Indonesia who are over 17 years old. Sampling used a convenience sampling of  nonprobability sampling technique by distributing questionnaires on social media. Data processing using SPSS software. This result shows that there are positive significan influence between lifestyle on the decision to use, positive influence between perceived convenience on  the decision to use, and  positive influence between promotions on  the decision to use. This research is hoped to be able to support the growth and acceptance of QRIS as an increasing popular digital payment tool in Indonesia.
Co-Authors Abriandi, Abriandi Albab, Muhammad Ulul Anggoro, Hendi Tri Ari Soeti Yani Ariani, Jihan Armenita, Kiko Azzahra, Nursyifa Dewi Fauziyah, Annisa Felicia, Nita Hidajat, Koerniawan Irene Octavia Kiko Armenita Julito Manurung, Harris Mulyani, Shindi Sri Nabila, Alfina Pamungkas, Gina Ayu Permatasari, Sheila Silvia Phamendyta Aldaning Azaria Putra, Bagas Putri, Camelia Rahmadan, Yanuar Salini, S. Sarwita simamora, virgo Slamet, Yogi Sri Raharso Teresa, Lisa Wulandari, Rizki Ayu