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All Journal Jurnal Sains Dan Teknologi (SAINTEKBU) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian Magister Pendidikan IPA MAT-EDUKASIA Matua Jurnal Jurnal Penelitian Geografi (JPG) Jurnal Difusi Ipteks Legowo CJPP Eduturisma Journal of Social Science
Novia Anggraini
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : eduturisma journal of social science

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PENGARUH PUBLISITAS, KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA CYCLO COFFEE & APPAREL Novia Anggraini; Parlagutan Silitonga
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims to analyze the impact of publicity, product quality, and price on customer loyality at Cyclo Coffee & Apparel. The population are buyers at Cyclo Coffee & Apparel. Samples were taken of 100 respondens by accidental sampling technique. Data were collected after quantitive. The quantitive analysis by classic assumption test (normality test, multicollinearity test, heteroscedasticity test and linierity test), then by multiple regression. While hypotheses testing by the F test and t-test, and analysis correlations and determination (R2). The results found that Publicity, Product Quality, and Price have affected Customer Loyality (Y), significantly both by partially and simultaneously.
Co-Authors Agatha Kristi Pramudika Sari Arie Indartono Aryndi Adrashaofy Flolya Aslikha Amalia Ayu Lestari Badriyatul Muawanah Basuki Rahmat, Mohammad Hana Malihatul Mahraen Muh. Faturahman Muh. Zubair Muhammad Dia’ul Asfani Muhammad Yazid Zidane Akbar Munawarah - Nani Suwarni Novita Sintia Dewi OLIEVIA PRABANDINI MULYANA Parlagutan Silitonga Pieter Umbu Resi Ndapamede Pratiwi Ramadhania Nur Fadhila Sekarsari Wibowo Sintia Megawati Siti Sufaidah Teti Chandrayanti Tifani Ratu Firdaus Yuning Widiarti Zulkarnain Zulkarnain