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The Implementation of Marketing Mix Strategy in Marketing Educational Services at Raudhatul Athfal Al Muttaqin Cirebon Rahmiati, Ati; Fajriyah, Euis
Strata Social and Humanities Studies Vol. 2 No. 2 (2024): October
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v2i2.230

Abstract

Implementing the 7P marketing mix strategy in marketing educational services at RA Al Muttaqin aims to determine how the marketing strategy is implemented at the RA Institution. This study uses qualitative research with data collection techniques such as observation, interview, and documentation. Data analysis includes data presentation, data reduction, and conclusion. The results show that RA Al Muttaqin uses the 7P marketing mix strategy in marketing educational services, which includes product, price, place, promotion, people, physical evidence, and process. The product offered is an Islamic school with local wisdom. The price offered is affordable and light enough to meet needs. The place is strategically located near the highway and has a large yard. Promotion uses social media, word of mouth, and flyers as the main promotional media. People include educators and education personnel who are recruited with certain qualifications. The physical evidence provided is complete and according to needs. The learning process is in accordance with the learning plan and is running quite effectively.
Magrib Reciting Quran Education Program as an Attempt to Build Children's Character in Walahar Village, Gempol District, Cirebon Regency: Program Pendidikan Magrib Mengaji Sebagai Upaya Pembentukan Karakter Anak di Desa Walahar Kecamatan Gempol Kabupaten Cirebon Fajriyah, Euis; Rubiyad, Adib; Rofiq, Ainur
Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat Vol. 3 No. 1 (2025): Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/beujroh.v3i1.373

Abstract

Religious education is a great foundation to children's character and personality building. Religious education in the community is carried out through various activities, including the Maghrib Reciting Quran education program. The Maghrib Reciting Quran education program is carried out as an effort to children's character building in Walahar Village, Gempol District, Cirebon Regency. The method used in this PkM is Participatory Action Research (PAR). The Maghrib Reciting Quran activity is carried out after the Maghrib prayer in congregation by introducing the hijaiyah letters for children who are not yet able and not yet fluent in reading the Quran. Through the Maghrib Reciting Quran education program, children’s characters building are: (1) Religious, (2) Disciplined, (3) Tolerant, (4) National spirit, (5) Hard work, (6) Cooperation, (7) Friendly, (8) Love peace, (9) Love to reciting Quran, (10) Respect each other, (11) Care for the environment, and (12) Care for society.
POLITIK DUALISME KURIKULUM PIAUD: STUDI KOMPARATIF KURIKULUM KEMENAG DAN KEMENDIKBUD DALAM IMPLEMENTASI LITERASI DINI Uctuvia, Vina; Fajriyah, Euis; Wahyudin, Mohammad; Daryanto, Daryanto
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 5 No. 2 (2025): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v5i2.652

Abstract

Early childhood education (ECE) serves as a critical foundation for children's literacy, language, and character development. In Indonesia, this foundational stage is complicated by a dual curriculum policy implemented by two ministries: the Ministry of Religious Affairs (Kemenag) and the Ministry of Education, Culture, Research, and Technology (Kemendikbudristek). This study aims to critically analyze how early literacy is conceptualized in two official curricula—PAUD 2013 (Kemendikbudristek) and PIAUD 2020 (Kemenag)—through thematic content analysis and critical discourse analysis. The findings reveal that both curricula construct literacy within different ideological frames: the PAUD 2013 curriculum emphasizes scientific, play-based, and developmental approaches, while the PIAUD 2020 curriculum embeds religious values, character building, and Islamic traditions into literacy practices. This divergence creates pedagogical confusion at the implementation level, particularly in pesantren-based institutions that straddle both frameworks. The analysis also highlights how curriculum texts serve as ideological instruments, shaping educators’ practices through discursive constructions of knowledge, power, and morality. This study concludes that curriculum reform must move beyond technical alignment toward ideological integration, and recommends cross-ministerial training to bridge interpretive gaps among educators. The research contributes to the growing discourse on critical curriculum studies and educational policy in multicultural contexts.
EFEKTIVITAS PENERAPAN PROBLEM BASED LEARNING (PBL) BERBANTUAN IBM SPSS STATISTIC 29 PADA MATA KULIAH STATISTIKA TERAPAN Fajriyah, Euis
Jurnal Pendidikan Sang Surya Vol. 11 No. 1 (2025): Jurnal Pendidikan Sang Surya
Publisher : LPPM Universitas Muhammadiyah Bulukumba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56959/jpss.v11i1.307

Abstract

Pembelajaran Berbasis Masalah (PBL) adalah pendekatan instruksional yang berpusat pada peserta didik di mana masalah nyata yang kompleks digunakan sebagai alat untuk memajukan konsep dan prinsip pembelajaran peserta didik (Wang, 2021). Kegiatan pembelajaran berbasis masalah pada mata kuliah Statistika dapat dikolaborasikan dengan bantuan aplikasi SPSS (Statistical Product and Service Solution). Penelitian ini bertujuan untuk menganalisis efektivitas penerapan Pembelajaran Berbasis Masalah (PBL) berbantuan IBM SPSS Statistic 29 pada mata kuliah Statistika Terapan. Berdasarkan uji hipotesis yang dilakukan yaitu uji rata-rata, uji proporsi, dan uji beda rata-rata, diperoleh hasil penelitian bahwa efektivitas penerapan Pembelajaran Berbasis Masalah (PBL) berbantuan SPSS IBM SPSS Statistic 29 pada mata kuliah Statistika Terapan berlangsung efektif.
Optimalisasi Antusiasme Masyarakat Dalam Rutinitas Kegiatan Keagamaan Islam di Desa Walahar Kecamatan Gempol Kabupaten Cirebon Fajriyah, Euis; Rubiyad, Adib; Rofiq, Ainur
Jurnal Abdimas Perbanas Vol. 6 No. 2 (2025): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v6i2.778

Abstract

Kegiatan keagamaan merupakan hal yang sangat penting untuk dilakukan dalam kehidupan sehari-hari. Optimalisasi antusiasme masyarakat dalam kegiatan keagamaan islam di Desa Walahar Kecamatan Gempol Kabupaten Cirebon dianggap penting karena masyarakat Desa Walahar memiliki banyak agenda rutin keagamaan islam. Kegiatan keagamaan islam yang dilakukan di Desa Walahar yaitu pengajian, pembacaan surat Yaasin dan tahlil, hadiyyuan, marhabanan, maupun kegiatan keagamaan islam lainnya. Penelitian ini merupakan penelitian kualitatif yang dilakukan dengan menggunakan metode studi lapangan (field research). Optimalisasi antusiasme masyarakat dalam mengikuti kegiatan keagamaan islam di Desa Walahar Kecamatan Gempol Kabupaten Cirebon dilakukan melalui berbagai upaya yaitu sosialisasi yang efektif, melibatkan masyarakat setempat, menyediakan fasilitas yang nyaman, mengundang pembicara yang inspiratif, mengadakan kegiatan sosial dan kebersamaan, dan melakukan evaluasi. Kata Kunci: optimalisasi, antusiasme, keagamaan islam
PENGARUH PENGGUNAAN MEDIA PEMBELAJARAN BERBASIS GAME ONLINE KAHOOT! TERHADAP HASIL BELAJAR MATEMATIKA Fajriyah, Euis; Febriyana, Dyah; Rahmiati, Ati; Uctuvia, Vina
Differential: Journal on Mathematics Education Vol. 3 No. 1 (2025): Differential: Journal on Mathematics Education
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/differential.v3i1.598

Abstract

Seiring dengan kemajuan ilmu pengetahuan dan teknologi, media yang digunakan dalam pendidikan menjadi lebih bervariasi. Platform pembelajaran berbasis game online Kahoot! adalah salah satu contohnya. Kahoot! adalah platform pembelajaran berbasis game online yang menggunakan survei, kuis, dan diskusi interaktif untuk memberikan pengalaman belajar yang menarik. Matematika adalah salah satu mata pelajaram yang dapat menggunakan platform pembelajaran berbasis game online Kahoot! Tujuan dari penelitian ini adalah untuk mengetahui bagaimana penggunaan Kahoot!, sebuah platform pembelajaran daring berbasis permainan, mempengaruhi hasil belajar matematika. Metodologi kuantitatif yang digunakan dalam penelitian ini memiliki dua kelompok sampel. Penelitian ini dilakukan pada mata pelajaran matematika di kelas VIII, bab Pythagoras, di SMP Daarut Tazkiyah di Cirebon. Menurut analisis temuan penelitian, penggunaan media pembelajaran berbasis permainan daring Kahoot! memiliki dampak yang menguntungkan pada hasil belajar matematika. Hasil penelitian menunjukkan bahwa penggunaan Kahoot sebagai media pembelajaran memiliki kontribusi pengaruh sebesar 70,4% terhadap hasil belajar siswa. Model persamaan regresi Y = 11,713 + 0,752 X menunjukkan bahwa kinerja siswa saat menggunakan Kahoot! sebagai media pembelajaran berbanding lurus dengan prestasi akademis mereka. Kata kunci : media pembelajaran, game, Kahoot!