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Hubungan Penawaran Khusus Pada Tanggal Istimewa Terhadap Keputusan Pembelian Di Platform E-Commerce Shopee Rolando, Benediktus; Rantetandung, Delizea Christy Disa; Winaya, Ni Nyoman Teristiyani
Journal Management & Economics Review (JUMPER) Vol. 2 No. 1 (2024): September
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i8.261

Abstract

This research focuses on analyzing the relationship between special offers on special dates and purchasing decisions on the Shopee e-commerce platform. The selection of this topic is based on the increasing use of e-commerce among the community, particularly among students, who are often influenced by promotions and discounts offered on certain days. Special offers are expected to affect consumer behavior and boost sales. The research method used is a survey, with data collected through questionnaires distributed to students of the Digital Business Department, Semester 4, at Universitas Bunda Mulia. The results indicate a positive and significant relationship between special offers on special dates and purchasing decisions. These findings provide important insights for e-commerce companies in designing more effective and competitive marketing strategies, emphasizing the importance of leveraging special moments to attract consumer attention.
Cultural factors influencing higher education achievement: A comparative study of Batak, Minang, and Javanese societies in Indonesia Surata, I Ketut; Winaya, Ni Nyoman Teristiyani; Wahyuni, Luh Mei
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 1 (2025): March 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i1.323

Abstract

This study aims to examine the relationship between ethnicity and educational attainment in Indonesia, specifically focusing on the Batak, Minangkabau, and Javanese communities. By analysing the factors contributing to their educational success, the research seeks to highlight the role of cultural values, historical context, and socio-economic factors in shaping the academic achievements of these ethnic groups. The research employs a qualitative approach, utilizing a document study method to analyse data from the Badan Pusat Statistik (BPS, 2024) and other relevant sources. This method involves reviewing published reports and statistical data from 2024 that outline the educational attainment of various ethnic groups in Indonesia. The study focuses on comparing the number of graduates from Batak, Minangkabau, and Javanese communities, considering factors such as population size, access to education, and socio-cultural influences. The findings suggest that the Batak and Minangkabau communities, despite being from less populous regions, have achieved remarkable success in higher education. The Batak’s emphasis on intellectual and social success, along with their cultural focus on maintaining family honour and wealth, plays a key role in motivating higher education pursuits. In contrast, the Javanese community, despite better access to education, lags behind in terms of the percentage of university graduates. This study concludes that cultural factors such as value systems, traditions, and social norms are significant drivers of educational success. By focusing on the promotion of education within families and communities, ethnic groups can contribute significantly to Indonesia's national educational advancement. The research suggests that increased focus on education in all ethnic communities can lead to greater educational equity in Indonesia.
Exploring students’ entrepreneurial motivation and interest in developing innovative business ideas for future careers Santra, I Ketut; Kencanawati, Anak Agung Ayu Mirah; Winaya, Ni Nyoman Teristiyani; Masih, Ni Ketut; Jaya, I Made Sura Ambara
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.32

Abstract

This study investigates the factors that influence entrepreneurial motivation and intention among Business Administration students at Politeknik Negeri Bali, focusing on the 2023 and 2024 batches. The primary aim is to understand the intrinsic and extrinsic factors shaping students' entrepreneurial intentions. A mixed-methods approach was employed, combining observation and in-depth interviews to gather qualitative data. The study examines the role of personal motivations, such as self-drive and prior entrepreneurial experiences, alongside external influences like family support and income potential. The analysis revealed that intrinsic factors, particularly self-motivation and early exposure to entrepreneurship, were more influential in fostering entrepreneurial intentions than extrinsic factors. Students with higher intrinsic motivation were more inclined to pursue entrepreneurial ventures independently. Challenges identified included a lack of practical experience and limited access to capital, which hindered students' entrepreneurial efforts. Although support from family and the local community played a role, the impact was less significant compared to personal desires and the satisfaction derived from running a business. In conclusion, intrinsic motivations are the primary drivers of entrepreneurial intention among the students, with external factors serving as secondary influences. To support students' entrepreneurial aspirations, addressing challenges like practical experience and access to resources is crucial.