Article Per Year (5 Year)
p-Index From 2021 - 2026
1.168
P-Index
This Author published in this journals
All Journal Journal of Language, Literature, Social and Cultural Studies Journal of Commerce Management and Tourism Studies Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan
Kencanawati, Anak Agung Ayu Mirah
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Optimizing purchasing procedures for procurement at serenity spa and salon of Hotel LMB Sudarmini, Ni Made; Kencanawati, Anak Agung Ayu Mirah; Sukmawati, Ni Made Rai; Ariningsih, Ni Putu; Mazher, Muhammad Ahmad
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.133

Abstract

This study investigates the purchasing procedures for the procurement of goods required by Serenity Spa and Salon at Hotel LMB. The research aims to identify inefficiencies and suggest improvements for a more streamlined process. Data was collected through a combination of qualitative interviews, observation, and document study with key personnel and quantitative analysis of procurement records over the past year. The findings highlight several areas where current practices fall short, particularly in supplier selection and inventory management. Recommendations include adopting a more rigorous supplier evaluation framework and implementing an automated inventory tracking system. These changes are expected to enhance operational efficiency, reduce costs, and ensure timely availability of high-quality products. The study concludes with a discussion of the potential impact on overall service quality at Serenity Spa and Salon.
Market mechanisms in the eastern part of Indonesia of PTKI company Kasiani, Kasiani; Sarjana, I Made; Sanjaya, I Gusti Ngurah; Kencanawati, Anak Agung Ayu Mirah; Marheni, Lily
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 2 (2024): Aug 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.200

Abstract

The objectives of this research are to analyse (1) products marketed to Eastern Indonesia by PTKI company; (2) the form of organizational structure applied; (3) the market mechanism implemented; (4) tasks carried out by the leadership of the company in the area.  Direct interviews with the leaders of the three regions, as well as secondary data collected through the company’s website. The analysis technique used is descriptive qualitative, namely a clear description of the market mechanism of the company in the Eastern Indonesia Region. The results of the research are (1) all the products marketed are non-food products such as skincare, sanitary napkins and detergent. (2) The company has a line organizational structure and has duties and responsibilities from superiors to subordinates. (3) The market mechanism implemented starts from looking at the population of provincial, district and sub-district areas and BPS. (4) The leadership undertakes tasks related to planning, emphasizing the importance of instilling values in consumers. This encourages them to use the company’s products, which are integrated into their lives due to their adequate quality and reasonable price. The policies under the previous leadership are largely similar to those under the new leadership, with the primary difference being in the leadership style.
The cultural significance of traditional foods in shaping Indonesian social identity: Challenges and preservation strategies Pugra, I Wayan; Kencanawati, Anak Agung Ayu Mirah; Kurniawan, I Gede Wahyu Antara
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 1 (2025): March 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i1.318

Abstract

This study explores the critical role of traditional foods in shaping the social and cultural identity of Indonesian society, with a focus on strategies for their preservation amidst modern challenges. The primary objective is to examine the interconnection between traditional foods and cultural practices, analysing their symbolic meanings and the threats posed by globalization and urbanization. Employing a document study approach, this research reviews relevant literature, journals, and historical records to understand definitions, concepts, and case studies related to traditional foods and their role in cultural identity. The analysis highlights the multifaceted roles of traditional foods in Indonesian society. Beyond serving as sustenance, these foods hold symbolic significance in rituals, ceremonies, and daily life, representing values such as unity, respect, and heritage. Specific examples include the use of tumpeng in celebrations and lemang during cultural ceremonies, which embody shared traditions and reinforce social bonds. However, modernization and shifting lifestyles have led to a decline in traditional food practices, posing a threat to their preservation. The findings underscore the urgency of preserving traditional foods as a vital component of Indonesia’s diverse cultural legacy. Strategies such as integrating traditional food education into school curricula, promoting traditional cuisines through cultural festivals, and leveraging technology to document recipes and practices are essential for safeguarding this heritage. The study concludes that preserving traditional foods requires heightened societal awareness and proactive efforts to balance modernization with cultural conservation. This research contributes to understanding traditional foods as a cornerstone of Indonesian identity and offers practical recommendations for their sustained relevance.
Analysing the influence of customer satisfaction and brand trust on improving customer retention and loyalty Maheswari, Made Triana; Yudistira , Cokorda Gede Putra; Rumini , Ni Luh Putu Inten; Kasiani, Kasiani; Kencanawati, Anak Agung Ayu Mirah; Marheni, Lily; Sarjana, I Made
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 1 (2025): March 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i1.57

Abstract

The purpose of this study is to determine the influence of customer satisfaction and trust in brand partially or simultaneously on customer retention of Hyatt Regency Bali customers. This research is of a quantitative type. The analysis technique used is multiple linear regression analysis. Sampling was done with purposive sampling with a sample of 97 respondents. The data collection instrument uses a questionnaire with a closed statement. Data analysis used parametric inferential statistical analysis. Simultaneous testing showed a significant influence of the variables of customer satisfaction and trust in brand on customer retention with a Sig. value of 0.000<0.1 and a Calculation value of 106.219>Table 2.36. Partial testing showed a significant influence of customer satisfaction variables on customer retention with a Sig. value of 0.000<0.1 and a calculation of 3.853>table 1.66123. Partial testing also showed a significant influence of the trust in brand variable on customer retention with a Sig. value of 0.000<0.1 and a calculation of 7.303> t-table 1.66123. This result is strengthened by the acquisition of a determination coefficient value of 68.7% of customer retention, which can be explained by variations in customer satisfaction and trust in brand. The remaining 31.3% were explained by other causes that were not mentioned in this study. It can be concluded that Hyatt Regency Bali increases customer retention by increasing customer satisfaction and trust in the brand so that it can be known the strategies that must be done to increase the customer retention rate.
Exploring students’ entrepreneurial motivation and interest in developing innovative business ideas for future careers Santra, I Ketut; Kencanawati, Anak Agung Ayu Mirah; Winaya, Ni Nyoman Teristiyani; Masih, Ni Ketut; Jaya, I Made Sura Ambara
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.32

Abstract

This study investigates the factors that influence entrepreneurial motivation and intention among Business Administration students at Politeknik Negeri Bali, focusing on the 2023 and 2024 batches. The primary aim is to understand the intrinsic and extrinsic factors shaping students' entrepreneurial intentions. A mixed-methods approach was employed, combining observation and in-depth interviews to gather qualitative data. The study examines the role of personal motivations, such as self-drive and prior entrepreneurial experiences, alongside external influences like family support and income potential. The analysis revealed that intrinsic factors, particularly self-motivation and early exposure to entrepreneurship, were more influential in fostering entrepreneurial intentions than extrinsic factors. Students with higher intrinsic motivation were more inclined to pursue entrepreneurial ventures independently. Challenges identified included a lack of practical experience and limited access to capital, which hindered students' entrepreneurial efforts. Although support from family and the local community played a role, the impact was less significant compared to personal desires and the satisfaction derived from running a business. In conclusion, intrinsic motivations are the primary drivers of entrepreneurial intention among the students, with external factors serving as secondary influences. To support students' entrepreneurial aspirations, addressing challenges like practical experience and access to resources is crucial.
The role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector Kencanawati, Anak Agung Ayu Mirah; Meirejeki, I Nyoman; Supiatni , Ni Nyoman; Suarta, I Ketut
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.366

Abstract

- In the digital era, hotel businesses are increasingly adopting digital promotional strategies due to their cost-effectiveness, speed, and ability to reach wide and diverse audiences. This study explores the role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector. Specifically, it aims to (1) identify which digital marketing media are predominantly utilized by hotel marketing departments, and (2) assess the impact of these digital tools on hotel room sales. To achieve these objectives, the research employs a qualitative descriptive method supported by data collection techniques such as observation, documentation, and interviews with marketing personnel across selected hotels in Bali. The analytical framework is based on digital promotion indicators, namely social media marketing, online advertising, official websites, and digital-based personal selling. The findings reveal that social media platforms—particularly Instagram—are the most dominant digital promotion tools used by hotels. Their visual-centric nature and real-time interaction features are highly effective in engaging potential tourists, especially among younger demographics. Additionally, websites integrated with booking engines and online advertising strategies also contribute significantly to driving direct bookings and enhancing consumer trust. The analysis further indicates a positive correlation between active digital promotion efforts and increased room occupancy rates. Hotels that consistently invest in curated digital content, interactive campaigns, and influencer collaborations have experienced notable growth in customer reach and booking conversions. In conclusion, digital promotion has become an essential marketing strategy for hotels in Bali. Its strategic use not only enhances visibility and brand awareness but also drives measurable improvements in room sales. Continued adaptation to emerging digital trends is recommended to maintain competitiveness in the evolving tourism landscape.
The impact of QRIS implementation on the growth and competitiveness of small tourism businesses in Bali Kencanawati, Anak Agung Ayu Mirah; Jaya, I Made Sura Ambara; Masih, Ni Ketut; Supiatni, Ni Nyoman
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.390

Abstract

The implementation of the Quick Response Code Indonesian Standard (QRIS) has emerged as a pivotal development in the digital transformation of Indonesia’s payment systems. In Bali, a region heavily dependent on tourism, the adoption of QRIS has significant implications for the growth and competitiveness of small tourism-related businesses. This study investigates the extent to which QRIS has contributed to enhancing operational efficiency, market accessibility, and financial inclusion among micro, small, and medium enterprises (MSMEs) in the tourism sector. Using a mixed-methods approach combining quantitative survey data and qualitative interviews with small business owners in key tourist destinations such as Ubud, Seminyak, and Nusa Penida, this research identifies key drivers and challenges associated with QRIS usage. Findings indicate that QRIS adoption has reduced transaction costs, improved customer convenience, and enhanced business visibility among domestic and international tourists. Moreover, QRIS facilitates better financial record-keeping, which is instrumental in accessing microcredit and other forms of institutional support. Despite its benefits, challenges persist, particularly related to digital literacy, infrastructure availability, and inconsistent regulatory enforcement. The study concludes that while QRIS significantly boosts competitiveness and resilience among small tourism enterprises, its optimal impact depends on sustained digital education, government incentives, and inclusive policy frameworks. This paper contributes to the growing body of literature on digital payment systems and MSME development in emerging economies. It offers actionable recommendations for policymakers, financial institutions, and tourism stakeholders aiming to maximize the socioeconomic impact of QRIS in Indonesia and beyond.
Co-Authors Ariningsih, Ni Putu I Gusti Ngurah Sanjaya, I Gusti Ngurah I Ketut Santra I Ketut Suarta I Made Sarjana I Nyoman Meirejeki Jaya, I Made Sura Ambara Kasiani, Kasiani Kurniawan, I Gede Wahyu Antara Maheswari, Made Triana Marheni, Lily Masih, Ni Ketut Mazher, Muhammad Ahmad Pugra, I Wayan Rumini , Ni Luh Putu Inten Sudarmini, Ni Made Sukmawati, Ni Made Rai Supiatni , Ni Nyoman Supiatni, Ni Nyoman Winaya, Ni Nyoman Teristiyani Yudistira , Cokorda Gede Putra