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All Journal Jurnal Mirai Management Jurnal RAK (Riset Akuntansi Keuangan) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Ekonomi Global Masa Kini Cakrawala Management Business Journal JURNAL MANAJEMEN MANAJEMEN DEWANTARA Majalah Ilmiah Warta Dharmawangsa Jurnal Abdimas Mandiri Value : Journal of Management and Business Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Ilmiah Wahana Pendidikan INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Management Research and Behavior Journal
Ina Ratnasari
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Perubahan Perilaku Wisatawan Domestik Pada Destinasi The Lodge Maribaya Sebelum Dan Sesudah Pandemi Covid-19 Muhammad Akmal Muarif; Ina Ratnasari
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 15 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8214134

Abstract

The Covid-19 pandemic has had an impact on changes in the economy to tourism. Due to the virus caused by Covid-19, various tourism areas have to be temporarily closed. From the policy set by the government, namely the Large-Scale Social Enforcement, where tourists cannot travel or visit various tours. However, over time the government implemented a new policy, namely the New Normal. Tourists who want to travel can still travel but with new regulations, namely implementing health protocols. The tourists also change their behavior patterns by complying with the policies set by the government. The research that we conducted used quantitative methods with questionnaires media.
PENGARUH BRAND IMAGE, BRAND EQUITY DAN NORMA SUBYEKTIF TERHADAP MINAT BELI ULANG PRODUK PASTA GIGI PEPSODENT (STUDI PADA PELANGGAN KECAMATAN CAKUNG) Naila Aphrodite; Ina Ratnasari; Siti Fatimah Widya Ningrum; Nanda Puspitasari; Sri Rahayu; Zahra Putri
Jurnal Warta Dharmawangsa Vol 17, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i1.2956

Abstract

THE INFLUENCE OF BRAND EQUITY AND PRICE ON CONSUMER PURCHASE INTENTIONS OF EIGER OUTDOOR EQUIPMENT IN KARAWANG REGENCY Putri Alifia; Ina Ratnasari
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to examine and analyze the influence of brand equity and price on consumer purchase intentions of Eiger outdoor equipment in Karawang Regency. Brand equity is considered one of the important factors influencing purchase decisions, while price is often a primary consideration for consumers when choosing a product. The research method used is descriptive quantitative. The sample in this study consisted of 400 respondents using purposive sampling as the sampling technique. Data analysis was conducted using SPSS software, and the analytical techniques used included reliability testing, descriptive analysis, t-tests, and multiple linear regression analysis. The results showed that brand equity has a positive and significant influence on consumer purchase intentions. This is indicated by a positive and significant regression coefficient at a 95% confidence level. Price also has a significant influence on purchase intentions. Overall, brand equity and price simultaneously have a significant influence on the purchase intentions of Eiger outdoor equipment in Karawang Regency
Co-Authors Afifah Rozaana Ahmad Almaududi Nur Ahmas Angga Aditiya Istijarno Anggi Pasca Arnu Asep Maulana, Asep Deliza Rahmadona Andera Evi Selvi Fadilah, Adithya Rizqi Fania Alicia Prasasti Gina Maulidia Hannie, Hannie Ihsan Ramadhani Karlinda, Bestari Katon Van Daffa Kinanti Putri Herdani Kosasih KUSNANTO, DANANG Muhammad Akmal Muarif Nadhifa Rima Rasya Naila Aphrodite Nanda Puspitasari Nellvian Nita Putri Alifia Sarah Nabilah Yasmin Siti Fatimah Widya Ningrum Sri Rahayu Sri Sekar Sari Suhono Suhono Syamsul Huda Tris Sutrisno Zahra Putri