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Discovering The Effect of Online Consumer Reviews Towards Purchasing Decisions Deliza Rahmadona Andera; Ina Ratnasari
International Journal of Education, Information Technology, and Others Vol 6 No 2 (2023): International Journal of Education, Information Technology  and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7869617

Abstract

This research aims to know, explain and analyze the impact of online consumer review on the use of one of the e-learning platform in Indonesia. The research was conducted using a descriptive and verification method, sample in this research is the user of an e-learning provider in Indonesia who decided to use the product mostly based on online consumer review. Data collected using online questionnaires, data analysis conducted with regression analysis. The results of the research on the level of significance 5% found that based on the research that has been done, the conclusion that can be taken the online consumer review is positive and significant effect on the user decision of the e-learning provider, this is evidenced by the value of T count > T table (4.561 > 1.938), the significance is smaller than 0.05 (0.00 < 0.05). The online consumer review has a positive and significant effect on the decision of using this provider, as evidenced by the value F count > F table ( 21,636 > 2.36).
Perubahan Perilaku Wisatawan Domestik Pada Destinasi The Lodge Maribaya Sebelum Dan Sesudah Pandemi Covid-19 Muhammad Akmal Muarif; Ina Ratnasari
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 15 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8214134

Abstract

The Covid-19 pandemic has had an impact on changes in the economy to tourism. Due to the virus caused by Covid-19, various tourism areas have to be temporarily closed. From the policy set by the government, namely the Large-Scale Social Enforcement, where tourists cannot travel or visit various tours. However, over time the government implemented a new policy, namely the New Normal. Tourists who want to travel can still travel but with new regulations, namely implementing health protocols. The tourists also change their behavior patterns by complying with the policies set by the government. The research that we conducted used quantitative methods with questionnaires media.
PENGARUH BRAND IMAGE, BRAND EQUITY DAN NORMA SUBYEKTIF TERHADAP MINAT BELI ULANG PRODUK PASTA GIGI PEPSODENT (STUDI PADA PELANGGAN KECAMATAN CAKUNG) Naila Aphrodite; Ina Ratnasari; Siti Fatimah Widya Ningrum; Nanda Puspitasari; Sri Rahayu; Zahra Putri
Jurnal Warta Dharmawangsa Vol 17, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i1.2956

Abstract