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All Journal Jurnal Mirai Management Jurnal RAK (Riset Akuntansi Keuangan) IJBE (Integrated Journal of Business and Economics) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Ekonomi Global Masa Kini Cakrawala Management Business Journal MANAJEMEN DEWANTARA Majalah Ilmiah Warta Dharmawangsa Jurnal Abdimas Mandiri Value : Journal of Management and Business Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Ilmiah Wahana Pendidikan INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Management Research and Behavior Journal
Ina Ratnasari
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Discovering The Effect of Online Consumer Reviews Towards Purchasing Decisions Deliza Rahmadona Andera; Ina Ratnasari
International Journal of Education, Information Technology, and Others Vol 6 No 2 (2023): International Journal of Education, Information Technology  and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7869617

Abstract

This research aims to know, explain and analyze the impact of online consumer review on the use of one of the e-learning platform in Indonesia. The research was conducted using a descriptive and verification method, sample in this research is the user of an e-learning provider in Indonesia who decided to use the product mostly based on online consumer review. Data collected using online questionnaires, data analysis conducted with regression analysis. The results of the research on the level of significance 5% found that based on the research that has been done, the conclusion that can be taken the online consumer review is positive and significant effect on the user decision of the e-learning provider, this is evidenced by the value of T count > T table (4.561 > 1.938), the significance is smaller than 0.05 (0.00 < 0.05). The online consumer review has a positive and significant effect on the decision of using this provider, as evidenced by the value F count > F table ( 21,636 > 2.36).
Perubahan Perilaku Wisatawan Domestik Pada Destinasi The Lodge Maribaya Sebelum Dan Sesudah Pandemi Covid-19 Muhammad Akmal Muarif; Ina Ratnasari
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 15 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8214134

Abstract

The Covid-19 pandemic has had an impact on changes in the economy to tourism. Due to the virus caused by Covid-19, various tourism areas have to be temporarily closed. From the policy set by the government, namely the Large-Scale Social Enforcement, where tourists cannot travel or visit various tours. However, over time the government implemented a new policy, namely the New Normal. Tourists who want to travel can still travel but with new regulations, namely implementing health protocols. The tourists also change their behavior patterns by complying with the policies set by the government. The research that we conducted used quantitative methods with questionnaires media.
How to Increase The Purchase of Local Fashion Brand on E-Commerce Platforms? Ina Ratnasari; Muhammad Akmal Muarif; Anggi Pasca Arnu; Hannie Hannie
Integrated Journal of Business and Economics (IJBE) Vol 8, No 1 (2024): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i1.799

Abstract

Progress of the fashion industry is growing very rapidly in the national industry. Erigo is one of the local fashion brands that are in demand by the public. Increasing of the fashion industry is matched by the progress of the digital world. Shopee is one of the e-commerce platforms that provides a special space for local fashion brands. This research uses quantitative methods with descriptive and verifiative approaches. The population in this study was the followers of the Shopee Erigo account using the Taro Yamane formula to determine the number of samples and found the results of 400 respondents. The sampling method used in this study was purposive sampling. This study used scale range analysis techniques and Partial Least Square Regression with tools by Smart PLS 4.0 software data. The results of this study showed a partial influence of Social Media Branding by 21.4%, Shopping Lifestyle by 56.5%, Fashion Involvement by 16.4% on Purchasing Decisions. The simultaneous influence of Social Media Branding, Shopping Lifestyle, Fashion Involvement on Purchasing Decisions has a value of 75.2% which is classified into the category of strong influence and 24.8% influenced by other factors that were not examined in this study.
PENGARUH BRAND IMAGE, BRAND EQUITY DAN NORMA SUBYEKTIF TERHADAP MINAT BELI ULANG PRODUK PASTA GIGI PEPSODENT (STUDI PADA PELANGGAN KECAMATAN CAKUNG) Naila Aphrodite; Ina Ratnasari; Siti Fatimah Widya Ningrum; Nanda Puspitasari; Sri Rahayu; Zahra Putri
Jurnal Warta Dharmawangsa Vol 17, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i1.2956

Abstract

Pengaruh Live Streaming, Online Customer Review Dan Flash Sale Terhadap Keputusan Pembelian Produk Kosmetik Scarlett Whitening Di Tiktok Shop Alviyani Febriyanti; Ina Ratnasari
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10499159

Abstract

Digital marketing in Indonesia has enormous potential, because many consumers have switched to the digital world. Online marketing has generally been carried out by companies and individuals, through the use of digital information technology such as social media in the form of Facebook, Instagram, TikTok and so on. This study describes how consumers make purchasing decisions on a Scarlett Whitening cosmetic product at the Tiktok Shop which is influenced by Live Streaming, Online Customer Reviews, and Flash Sale. The purpose of this study was to analyze the effect of Live Streaming, Online Customer Reviews, and Flash Sale on the Purchase Decision for Scarlett Whitening cosmetic products at the Tiktok Shop. This research uses quantitative methods through descriptive and verification approaches. The data collected was taken using a questionnaire that had been distributed and obtained using SPSS 21. Respondents in this study were 170 users of Scarlett Whitening cosmetic products at the Tiktok Shop. After the data has been collected, the data is processed using a descriptive method to find out the value of the independent variable, either one variable or more (indipendent) without making comparisons, or linking it with other variables. While the verification approach is used to test the theory by testing the hypothesis.
Pengaruh Flash Sale, Free Shipping Promotion Dan Online Customer Rating Terhadap Keputusan Pembelian Kalangan Generasi Z Pada Produk Beauty And Care Di Aplikasi Tokopedia Mohammad Fariz Fauzan; Ina Ratnasari
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10521741

Abstract

In this study focuses on analyzing the influence of flash sales, free shipping promotions and online customer ratings on purchasing decisions on the Tokopedia marketplace. Quantitative methods were used in carrying out this research along with descriptive and verification approaches. The primary data is in the form of a questionnaire, the purposive sampling technique is the technique in collecting data in this study. Gen Z people in Indonesia who have purchased beauty and care products on the Tokopedia application are an unlimited population in this study, then processed using the Cochran formula to determine a sample of 385. The success of this study used SPSS 26 and Microsoft Excel 2019. This research provides the fact that there is a partial significant relationship between Flash Sale worth 23.7%, Free Shipping Promotion worth 55.2% and Online Customer Rating worth 27.3% on Tokopedia Purchase Decision. Furthermore, there is the influence of the simultaneous relationship of Flash Sale, Free Shipping Promotion and Online Customer Rating to Tokopedia Purchase Decisions, with a simultaneous value contribution of 44.8% and other variables that are not part of this study as much as 55.2%.
Co-Authors Afifah Rozaana Ahmad Almaududi Nur Ahmas Alviyani Febriyanti Angga Aditiya Istijarno Anggi Pasca Arnu Asep Maulana, Asep Deliza Rahmadona Andera Evi Selvi Fadilah, Adithya Rizqi Fania Alicia Prasasti Gina Maulidia Hannie, Hannie Ihsan Ramadhani Karlinda, Bestari Katon Van Daffa Kinanti Putri Herdani Kosasih KUSNANTO, DANANG Mohammad Fariz Fauzan Muhammad Akmal Muarif Muhammad Akmal Muarif Nadhifa Rima Rasya Naila Aphrodite Nanda Puspitasari Nellvian Nita Sarah Nabilah Yasmin Siti Fatimah Widya Ningrum Sri Rahayu Sri Sekar Sari Suhono Suhono Syamsul Huda Tris Sutrisno Zahra Putri