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All Journal Jurnal Mirai Management Jurnal RAK (Riset Akuntansi Keuangan) IJBE (Integrated Journal of Business and Economics) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Ekonomi Global Masa Kini Cakrawala Management Business Journal MANAJEMEN DEWANTARA Majalah Ilmiah Warta Dharmawangsa Jurnal Abdimas Mandiri Value : Journal of Management and Business Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Ilmiah Wahana Pendidikan INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Management Research and Behavior Journal

Ina Ratnasari

Universitas Singaperbangsa Karawang

Author-ID : 1875175

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 26 Documents Claim Missing Document

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ANALISIS KELAYAKAN USAHA PETERNAKAN AYAM PROBIOTIK PADA PT. GUNUNG MAS Ina Ratnasari; Suhono Suhono; Evi Selvi
Eqien - Jurnal Ekonomi dan Bisnis Vol 5 No 1 (2018): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The business opportunity of probiotic chicken business is very large because currently there are still few breeders who do breeding probiotic chicken while the demand for chicken probiotics along with awareness of people who are increasing in choosing healthy and low cholesterol food products. PT. Gunung Mas plans to expand its business by increasing the probiotic chicken breeding business sector. Before running the plan, PT. Gunung Mas conducted a business feasibility study to be able to decide whether the probiotic chicken breeding business plan is feasible or not to be implemented. Based on the results of research on non-financial aspects of market aspects, marketing aspects, technical aspects and technology, aspects of management and human resources and environmental aspects, probiotic chicken breeding business feasible to be implemented. While the financial aspects of the payback period, net present value, profitability index and internal rate of return, probiotic chicken breeding business feasible to be implemented Keywords : Feasibility studies, probiotic chicken breeding, non financial aspect, financial aspect

Pengaruh Citra Destinasi dan Promosi Terhadap Kepuasan Wisatawan di Puncak Sempur Kabupaten Karawang Katon Van Daffa; Ina Ratnasari
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The purpose of this study was to obtain a systematic description of the destination image and promotion variables as independent variables and tourist satisfaction as the dependent variable in Puncak Sempur, Karawang Regency. The approach in this study is a descriptive approach and a verification approach. According to Sugiyono (2017:147) Descriptive analysis is statistics used to analyze data by describing or describing the data that has been collected as it is without intending to make conclusions that apply to the public or generalizations. The results of the study show that: 1) There is a correlation between Destination Image and Promotion with a correlation coefficient value of 0.735 and has a strong relationship level because the value is positive. 2) There is a partial effect of Destination Image and Promotion on Tourist Satisfaction. 3) There is a simultaneous influence of Destination Image and Promotion on Tourist Satisfaction of 79.4%, while the remaining 20.6% is the influence of other factors not examined in the study. This can indicate that Destination Image and Promotion together have an influence on Tourist Satisfaction on Puncak Sempur tourism

PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN PASIEN TERHADAP KEPUASAN PASIEN RAWAT INAP KELAS 1 PESERTA BPJS DI RSUD KARAWANG Ina Ratnasari
Cakrawala Management Business Journal Vol 3 No 2 (2020): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh kualitas pelayanan dan kepercayaan pasien terhadap kepuasan pasien rawat inap kelas 1 peserta BPJS di RSUD karawang, baik secara parsial maupun secara simultan. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif dengan pendekatan deskriptif causal. Data yang diguanakan dalam penelitian ini adalah data kualitatif yang diperoleh melakukan survey dengan cara terjun langsung ke lapangan untuk memperoleh data dengan melakukan wawancara dan menyebarkan kuisioner dan data kuantitatif digunakan untuk penelitian populasi atau sampel tertentu, dan analisis data bersifat statistik dengan tujuan untuk menguji hipotesis yang telah ditetapkan. Teknik analisis data yang diguanakan dalam penelitian ini adalah teknik analisis jalur (Path Analysis) dengan bantuan software SPSS 24. Hasil Penelitian menunjukkan kualitas pelayanan dan kepercayaan pasien berpengaruh terhadap terhadap kepuasan pasien rawat inap kelas 1 peserta BPJS di RSUD karawang.

PENGARUH PENGGUNAAN BRAND AMBASSADOR NAGITA SLAVINA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW Farida Febrianti
Jurnal Ekonomika : Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 10 No. 2 (2021): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Sampel yang digunakan sebanyak 100 responden. Penelitian ini menggunakan analisis jalur dengan bantuan Statistical Product and Service Solution (SPSS) 16 for windows.Hasil penelitian ini adalah dapat dinyatakan bahwa H0 ditolak, artinya ada hubungan yang signifikan dan kuat antara Brand Ambassador (X1) dan Brand Image (X2). Pengaruh parsial dapat dsimpulkan bahwa Brand Ambassador tidak berpengaruh secara signifikan terhadap Keputusan Pembelian karena nilah Sig. (0,466) > ɑ (0,10) dan t hitung (0,732) < t tabel (1,661) maka H0 diterima. Brand Image secara parsial berpengaruh terhadap Keputusan Pembelian karena nilai sig. (0,000) < ɑ (0,10) dan t hitung (6,785) > t tabel (1,661) maka Ho ditolak. Dengan demikian dapat disimpulkan bahwa Brand Ambassador dan Brand Image berpengaruh secara simultan terhadap Keputusan Pembelian.

The influence of service quality and trust on satisfaction of BPJS health outcoming patients in Islamic Hospital Karawang Ina Ratnasari; Sri Sekar Sari; Kosasih Kosasih
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.7428

This study aims to obtain empirical evidence and found the clarity of the phenomenon and concluded on Influence of Service Quality and trust on patient satisfaction of outpatient health BPJS at the Islamic Hospital Karawang. This thesis is expected to contribute to the development of science, especially the management, marketing management, service quality, trust and patient satisfaction. The study was conducted by using descriptive and verification methods, namely: collecting, presenting, analyzing, and testing hypotheses, and make their conclusions and suggestions. Samples were collected using Proportionate Stratified random sampling method with a sample size of 393 respondents from the population of 21.627 people. Data analysis technique used is the technique Scale Range Analysis and Path Analysis with the help Method of Successive Interval (MSI), the computer program Microsoft Excel 2013, and SPSS version 20. From the analysis of research data, obtained some conclusions as follows: Service Quality amounted to 1397,4 is at Agree criteria, Means service quality rated Good. Trust at 1427,6 is at Agree criteria, meaning the trust rated Good. Patient satisfaction of 1432,3,5 is at Agree criteria, meaning patient satisfaction in rated Good. There Correlation Between service quality by trust at 0,811. This shows that a very strong and direct Correlation because it has a positive value. There Effect of Partial Between service quality on patient satisfaction by 42,8% and there Between Partial Influence Trust toward patient satisfaction of 37,9%. There Simultaneous Effect Between Service Quality and Trust toward patient satisfaction of outpatient health BPJS at the Islamic Hospital Karawang amounted to 80,7%, while the rest are other factors not examined by 19,3%. From the description above, the suggestions given include improving the quality of service and providing trust to increase patient satisfaction.

The effect of return on assets (ROA) and debt to equity ratio (DER) on stock prices on insurance sub sector companies listed on the Indonesia stock exchange (IDX) period 2014-2018 Ina Ratnasari; Ihsan Ramadhani
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.7443

Stock price is one of the factors that motivates investors to invest and is also a reward for the courage of investors to take risks for their investments. This study aims to determine the significant effect of Return On Assets and Debt to Equity on stock returns. The research sample used is the insurance sub-sector company on the Indonesia Stock Exchange for the 2014-2018 period, which amounted to 6 companies. Determination of the number of samples using a purposive sampling method, namely using the criteria in sampling. The data analysis technique used is multiple linear regression of panel data using Eviews 10 as data processing. Based on the results of the analysis, it was found that partially Return On had a positive and significant effect on stock prices, while the Debt to Equity Ratio had a negative and significant effect on stock prices. Simultaneously the results of the Return On Assets and Debt to Equity Ratio variables have an influence on stock prices.

Pengaruh E-Service Quality terhadap Minat Beli Ulang dengan Kepuasan Pelanggan Sebagai Variabel Intervening pada Marketplace Shopee Nellvian Nita; Ina Ratnasari
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.510

This study aims to examine and analyze the Effect of E-Service Quality on Repurchase Interest with Customer Satisfaction as an Intervening Variable in the Shopee Marketplace. This study uses primary data obtained from the results of distributing questionnaires to Shopee Instagram followers. The method used is quantitative with a descriptive and verification approach. The sample in this study was 400 samples from 8,489,846 populations taken using nonprobability sampling method with purposive sampling technique. The data analysis used is path analysis with partial hypothesis testing and mediation/sobel tests. The results of the study show that E-Service Quality has a positive and significant effect on customer satisfaction in the Shopee marketplace. E-Service Quality has a positive and significant effect on Repurchase Interest in the Shopee marketplace. Customer Satisfaction has a positive and significant effect on Repurchase Interest in the Shopee marketplace. There is an indirect influence between E-Service Quality on Repurchase Interest through Customer Satisfaction on the Shopee marketplace.

PENGARUH KERAGAMAN PRODUK DAN CITRA MEREK TERHADAP MINAT BELI ES KRIM AICE DI KABUPATEN KARAWANG Afifah Rozaana; Ina Ratnasari
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13465

The food sector is a business sector that is experiencing an increase in Indonesia, one of which is ice cream. Aice is committed to making creative and innovative breakthroughs by launching variants of unique flavors and shapes as well as very friendly prices for consumers. Product diversity and brand image can increase purchase intention. This study aims to examine and analyze the Effect of Product Diversity and Brand Image on Interest in Buying Aice Ice Cream in Karawang Regency.This research was conducted using quantitative methods with descriptive and verification approaches. The population in this study is the community in Karawang Regency with a sample of 384 respondents calculated using the Issac Michael formula and an error rate of 5% and non-probability sampling technique with a purposive sampling approach. The data analysis technique used is path analysis with SPSS 21 software tools.The results showed that product diversity, brand image, and interest in buying Aice ice cream in Karawang Regency were considered good by the respondents of this study. Product diversity and brand image have a positive and significant effect on buying interest. This shows that the diversity of products and brand image owned by Aice ice cream makes respondents interested so that it can increase consumer buying interest.

Pengaruh Celebrity Endorser Terhadap Pembelajaran Konsumen Kartu Perdana XL Angga Aditiya Istijarno; Nadhifa Rima Rasya; Sarah Nabilah Yasmin; Ina Ratnasari
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 11, No 3 (2022): Akuntansi Keuangan dan Manajemen
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jrm.v11i3.6499

ABSTRAKPenelitian dilakukan untuk mengetahui dan menganalisis apakah strategi pemasaran dengan celebrity endorser sebagai variable x berpengaruh terhadap pembelajaran konsumen sebagai variable y. penelitian ini menggunakan populasi dan sampel yaitu mahasiswa Universitas Singaperbangsa Karawang sebanyak 50 responden. Penelitian yang dilakukan peneliti termasuk dalam penelitian kuantitatif. Data yang pergunakan merupakan terdiri atas data primer yang diperoleh dari kuesioner yang disebarkan dan data sekunder yang didapatkan melalui artikel ilmiah, buku, dan internet. Metode analisis yang digunakan yaitu metode regresi sederhana. Hasil olahan data yang didapatkan menunjukan bahwa celebrity endorser tidak berdampak atau berpengaruh terhadap pembelajaran konsumen dengan nilai thitung dan nilai sig sebesar 1,919 dan 0,61. Yang mana nilai thitung < 2,00856 ttabel dan nilai sig > 0,05. Hasil tersebut menunjukan jika strategi pemasaran untuk meningkatkan pembelajaran konsumen dengan menggunakan strategi celebrity endorser tidak tepat untuk dilakukan.Kata Kunci: Celebrity Endorser, Manajemen, Pembelajaran Konsumen, Pemasaran.ABSTRACTThe purpose of the research aimed to investigate and analyze whether a marketing plan with a celebrity endorser as variable x had an influence on consumer learning as variable y. Singaperbangsa University Karawang provided a population and a sample of 50 respondents in this research. Quantitative research includes research undertaken by researchers. Primary data were gathered via questionnaires provided to respondents, and secondary data were obtained from scholarly journals, books, and the internet. The basic regression approach was employed for analysis. The findings of the processed data show that celebrity endorsers have no impact or influence on consumer learning, with t-count values and sig values of 1.919 and 0.61, respectively. value of tcount < 2.00856 ttable and sig value > 0.05. These findings imply that utilizing a celebrity endorser technique to influence consumer learning is not a suitable marketing strategy.Keyword: Celebrity Endorser, Management, Consumer learning, Marketing

PENGARUH BRAND IMAGE, BRAND EQUITY DAN NORMA SUBYEKTIF TERHADAP MINAT BELI ULANG PRODUK PASTA GIGI PEPSODENT (STUDI PADA PELANGGAN KECAMATAN CAKUNG) Naila Aphrodite; Ina Ratnasari; Siti Fatimah Widya Ningrum; Nanda Puspitasari; Sri Rahayu; Zahra Putri
Jurnal Warta Dharmawangsa Vol 17, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i1.2956

Co-Authors Afifah Rozaana Ahmad Almaududi Nur Ahmas Alviyani Febriyanti Angga Aditiya Istijarno Anggi Pasca Arnu Asep Maulana, Asep Deliza Rahmadona Andera Evi Selvi Fadilah, Adithya Rizqi Fania Alicia Prasasti Gina Maulidia Hannie, Hannie Ihsan Ramadhani Karlinda, Bestari Katon Van Daffa Kinanti Putri Herdani Kosasih KUSNANTO, DANANG Mohammad Fariz Fauzan Muhammad Akmal Muarif Muhammad Akmal Muarif Nadhifa Rima Rasya Naila Aphrodite Nanda Puspitasari Nellvian Nita Sarah Nabilah Yasmin Siti Fatimah Widya Ningrum Sri Rahayu Sri Sekar Sari Suhono Suhono Syamsul Huda Tris Sutrisno Zahra Putri

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