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All Journal Jurnal Studi Komunikasi ARISTO Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Ultimacomm: Jurnal Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Jurnal Manajemen Komunikasi JURNAL KOMUNIKASI DAN BISNIS AICS Jurnal Public Relations (J-PR) Jurnal Riset Jurnalistik dan Media Digital Majority Science Journal Jurnal Komunikasi Indonesia
Juliadi, Rismi
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Strategi Social Media Marketing Restoran Tanpa Sertifikat Halal Dalam Membangun Kepercayaan Konsumen Melalui Instagram Chininta Rizka Angelia; Juliadi, Rismi; Masri Gasa, Frederik
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i1.8641

Abstract

The halalness of food and beverage products is a major concern for most consumers in Indonesia. Restaurants with halal certificates tend to be more in demand by Muslim and non-Muslim consumers, because their cleanliness and halalness are guaranteed. Restaurants without halal certificates use social media as a marketing tool to overcome the obstacles of halal status and increase their competitiveness. This study aims to analyze the marketing strategy of restaurants without halal certificates builds consumer trust through Instagram. This study uses the concept of Social Media Marketing, a qualitative approach and a case study method. Data collection was conducted through in-depth interviews with the BOGA Group Managers. The results of the study show that even though it does not have a halal certificate, the restaurant implements information transparency, attractive visual content, and active interaction with consumers on Instagram. The main message to be conveyed is "Leten is The Best Paradise Dynasty with no pork no lard". The contents uploaded to the page @leten.byparadisedynasty are also strengthened by the use of ads, KOL, and foodies, to create traffic on Instagram. Leten is able to overcome the challenges of halal issues without sacrificing public trust.  
PUBLIC RELATIONS STRATEGY IN ISSUE MANAGEMENT CUSTOMER SERVICE AT iBOX INDONESIA OUTLETS Saraswati, Nyoman Aubinia; Juliadi, Rismi
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.986

Abstract

Issue emerged at iBox Indonesia in 2020 after a video from content creator @julio.ioio on TikTok became viral. The issue regarding bad service that Julio experienced since he was putting on flip-flops while visiting the retailer. This incident feared to affect the reputation of PT Erajaya Swasembada, Tbk. as the holding company of iBox. This research aims to identify the public relations strategy of PT Erajaya Swasembada, Tbk in issue management of bad consumer service by iBox Indonesia employees. This research uses the qualitative descriptive with case study method. Data were obtained from the structured interviews with two participants and two informants. The results showed that PT Erajaya Swasembada, Tbk implemented management issue strategy started with media monitoring, Forum Group Discussion (FGD), pooling of opinion. The company analyzes the right public relations strategy and responds to issues through adaptive change strategy. The issue of handling the programs is divided into service and marketing communication program, however the evaluation could not be done systematically because Corporate Communication did not involve and did not involve much external parties either. PT Erajaya Swasembada, Tbk demonstrated a management issue program focused on the service quality provided for consumers. The company is able to maintain public trust and shows that they are serious in dealing with the issues for convenience and customers satisfaction to keep high reputation.
Communication Network Analysis on the Issue of #PertaminaKembaliTerbakar on Social Media X year 2023 Wangsa, Aurelia Kartika; Juliadi, Rismi; Astagini, Nuria
ARISTO Vol 12 No 2 (2024): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i2.8099

Abstract

The case of the Pertamina refinery that caught fire again in 2023 became a trending topic on social media platform X (formerly Twitter) shortly after the incident occurred. From this topic, researchers aimed to measure and analyze the communication network that was formed, the topics discussed, and the actors involved. Due to the limited research on social media communication networks related to the issue identification process for companies, this study also focused on analyzing the results of mapping the communication network that formed on social media platform X and its connection to the concept of reputation when a company faces a negative issue. Data collection was done using the Netlytic application, which was then processed using the Gephi application. From the data collection results, the research showed a diameter value of 9, indicating a relatively loose network of actors. The density, with a value of 0.001445, and the reciprocity, with a value of 0.0001443, indicated very low interaction density. From the actor's perspective, there were three main actors with the highest degree of centrality connecting other actors, but the topics discussed tended to be negative. These findings indicate that the actor @detikcom is dominant, with many other actors connected to the account to discuss topics related to Pertamina. The second dominant actors are @geiszchalifah and @giginpraginanto, who, upon further investigation, are active figures on social media providing information and commenting on political issues.
Identification of Netizen Communication regarding the Issue of the National Capital Relocation Plan # IKN Nusantara on Twitter Herwindo, Joego; Murtiningsih, Bherta Sri Eko; Juliadi, Rismi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.733

Abstract

The plan to move the capital city of the Republic of Indonesia (RI) from DKI Jakarta Province to East Kalimantan Province sparks pros and cons. Various comments appeared on social media. This study aims to: (1) find out the issues carried in the #IKNNusantara hashtag network; (2) categorize comments into negative, positive, and neutral sentiment categories; (3) find the structure and relationships of the actors in the network. The research methodology is quantitative research approach, the SNA (Social Network Analysis) method using NodeXL software and Sentiment Analysis using the online application Brand24.com on the hashtag #IKNNusantara on Twitter. The results of sentiment analysis show that the conversation is dominated by neutral sentiment. The total number of tweets up to February 16, 2022, was 255. SNA results show that the network density between actors in #IKNNusantara is still low at 0.23 percent. The network diameter describes the network pattern spreads and the cohesiveness between actors is low. The most influential actors based on the value of centrality are the accounts @jokowi and @ir with the highest in-degree values, which shows that a lot of talks are directed to this account. Accounts @d_n4bil5 and @newiding30 who have the highest out-degree are the most active in disseminating information. The @jokowi and @d_n4bil5 accounts serve as bridges because they have the highest betweenness value. Accounts @doddyjasmar and @royadam_lubis have the highest closeness values. Furthermore, the @d_n4bil5 and @langonlegend accounts with the highest eigenvector values are the actors with the most links to other actors. With this result, the government needs to continue to monitor the issue continuously and build awareness among netizens and the Indonesian people in general about the importance of IKN development. The use of social media focusing on delivering messages through the 7 (seven) most influential accounts above can have a significant impact. In terms of issue management, the government also needs to consider the most appropriate strategies to respond to issues according to the type of issue and the government's position on the issue.
Co-Authors Abror, Dhimam Agatha, Gabrielle Angelia, Chininta Rizka Arsa Widitiarsa Utoyo Chininta Rizka Angelia Daniel Susilo Dirgantoro, Kokok Herdhianto Faramita, Aazelia Fransisca, Grafviella Gadis Octory Halim, Laurin Violentika Herwindo, Joego Khairunnisa, Putri Khansa Kurniasari, Florentina Masri Gasa, Frederik Murtiningsih, Bertha Sri Eko Murtiningsih, Bherta Sri Eko Nuria Astagini, Nuria Nuriman, Dian Agustine Oktoviani, Maria Bernadetta Erika Saraswati, Nyoman Aubinia Wangsa, Aurelia Kartika