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Juliadi, Rismi
Universitas Multimedia Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Digital Newspaper as An Alternative Solution to Maintain The Existence ff Print Media in PT Okt Oktoviani, Maria Bernadetta Erika; Kurniasari, Florentina; Juliadi, Rismi
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.614

Abstract

PT OKT Print Media needs to do a dual transformation to reposition its business to survive in the industry, create a new form of media to reach long distribution distances and to reach market segments that were previously unreachable, as well as to gain new business benefits. The transformation into a Digital Newspaper is carried out by changing the manual marketing process into digital marketing, and creating new html-based media with distribution via data-based and whatsapp. By enriching photos and videos as product development and segmentation that were previously unaffordable, and overcoming the problem of unreachable distribution.There are not many other studies that discuss the digital transformation from physical newspapers to digital newspapers using the Digital Maturity Model (DMM) from TM Forum. Using a 5-dimensional DMM-based questionnaire and 100 samples of customer and employee research, the maturity level of the company's current digital transformation process can be mapped, for the results to be validated by the Commercial Director as the basis for compiling a road map for further improvement. The findings of this study recommend that PT OKT Digital Newspaper uses a digital transformation strategy in the form of Digital Newspaper in order to survive for the purpose of maintaining its existence and adapting to its business environment.
Implementation of Digital Marketing at Printing Company to Increase Customer Acquisition and Customer Retention (Case Study: Citra Kreasindo Mandiri Company) Clairine Irawan; Budi Susanto; Rismi Juliadi
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

In facing the global change and technology, PT Citra Kreasindo Mandiri company needs to make a change in the form of the application of technology within the company. The data was collected qualitatively by conducting interviews with business people involved, it’s the business owners and employees of PT Citra Kreasindo Mandiri so that data was obtained about current business conditions in terms of strategy, technology, customers, organization and culture and operations. Business priority is in the marketing section which is the sub-dimension of the strategy dimension. From this condition, one of the strategies that can be done is to implement digital marketing at the company PT Citra Kreasindo Mandiri The application of digital marketing is carried out to increase the customer acquisition rate and customer retention rate. The analysis technique is performed by comparing the company's business capabilities with the company's gap analysis. The results given from the application of digital marketing are that companies have the ability to be able to carry out digital transformation and the application will have a positive influence on the customer acquisition rate, customer retention rate and also company revenue.
Co-Authors Abror, Dhimam Agatha, Gabrielle Agustinus Rusdianto Berto, Agustinus Rusdianto Anastasia Herawati Angelia, Chininta Rizka Arsa Widitiarsa Utoyo Ashri Fatria Bertha Sri Eko Bertha Sri Eko Murtiningsih Bherta Sri Eko Murtiningsih Budi Susanto Buko Vinaring Camelia Catharina Pasandaran Christine Priscilla Clairine Irawan Daniel Susilo Dirgantoro, Kokok Herdhianto Endah Murwani, Endah Endah Muwarni Faramita, Aazelia Fransisca, Grafviella Gadis Octory Joego Herwindo Khairunnisa, Putri Khansa Kurniasari, Florentina Laurin Violentika Halim Masri Gasa, Frederik Michelle Coritama Monica Pratiwi Murtiningsih, Bertha Sri Eko Natalia, Friska Nuria Astagini, Nuria Nuriman, Dian Agustine Oktoviani, Maria Bernadetta Erika Pradana, Dywa Hanif Rijal Fadilah Rustono - Saraswati, Nyoman Aubinia Sorta Yocevina Putri Rumapea Wangsa, Aurelia Kartika