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STRATEGY FOR INCREASING WELFARE BASED ON COMMUNITY EMPOWERMENT THROUGH MSME (Village Case Studies Wadas, Subdistrict Kandangan, Regency Temanggung) Sofwan Baharrudin; Ratih Pratiwi; Ernawati Budi Astuti
International Journal of Management, Business, and Social Sciences Vol 1, No 2 (2022): November
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ijmbs.v1i2.7427

Abstract

Abstract Society is a subject and an object that plays an essential role in welfare—community empowerment through MSME as a strategy to improve the community's interest in Wadas Village. The purpose of this study was to analyze and determine the improvement of the system and improvement of welfare based on community empowerment through MSME in Wadas Village, Kandangan District, Temanggung Regency. This type of research is descriptive qualitative with interview data collection methods centered on key informants (MSME administrators & the general public) and key non-informants (Village Heads) as primary data and the SOP manual for MSME empowerment as secondary data. The data analysis technique used SWOT analysis, and the results were entered into the IFAS, EFAS, and SFAS matrices. The results of this study are community empowerment through MSME can improve the welfare of the community in Wadas Village. The improvement strategy that can be taken is to support an aggressive policy or growth-oriented procedure by taking advantage of existing opportunities and internal strengths in community empowerment through MSME in Wadas Village, Kandangan District, Temanggung Regency. Keyword : Welfare, Strategy, Community Empowerment, MSME
The Role Of Financial Management and Digital Marketing In Efforts To Increase Sales Turnover For MSMEs In Traditional Markets Arif Budiarto; Norvadewi; Sunyoto; Ratih Pratiwi; Retno Kusumaningrum
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 12 No. 2 (2023): October
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v12i2.2299

Abstract

Changes in the shopping behavior of the Indonesian population from 2011 to the present have resulted in the market in Indonesia proliferating. Consumers like online shopping because it tends to be more practical and modern and can be done anytime without leaving the house when they need the items they want. This research is qualitative research with a descriptive analysis model with library study where this research attempts to provide an overview of phenomena or events that are currently occurring, which are now taking place. Financial Management influences Micro, Small and Medium Enterprises. Micro, Small, and Medium Enterprises (MSMEs) financial management has a significant influence. The use of digital marketing creates opportunities for Traditional Market MSMEs to develop their businesses and be able to become an economic force in the current era of digitalization. Policies that support transparency and Sharia business ethics can increase consumer trust and facilitate digital interactions between Sharia MSMEs and their consumers. Further analysis shows that government policies supporting the development of Sharia economics can help Sharia MSMEs in traditional markets adopt better financial management and digital marketing practices.
Imaji Tradisi: Menuliskan Cerita dan Pemikiran Secara Kreatif dalam Storytelling Desa Wisata Anggraeni, Fadjar Setiyo; Windi Novia Ratri; Mohamad Sodikin; Ratih Pratiwi; Mohammad Nasir
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2025): April
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v7i3.2775

Abstract

Penelitian ini bertujuan untuk mengungkap potensi storytelling dalam melestarikan budaya lokal dan mengembangkan pariwisata di desa wisata. Melalui pendekatan kualitatif, penelitian ini menganalisis peran storytelling dalam membangun identitas lokal, mempromosikan destinasi, dan memberdayakan masyarakat. Hasil penelitian menunjukkan bahwa storytelling memiliki potensi yang sangat besar untuk menjadi kekuatan pendorong dalam pengembangan desa wisata. Cerita rakyat yang kaya akan nilai-nilai budaya dapat diadaptasi menjadi berbagai bentuk narasi kreatif yang menarik minat wisatawan. Selain itu, storytelling juga dapat memperkuat rasa memiliki dan kebanggaan masyarakat terhadap warisan budayanya. Namun, pengembangan storytelling di desa wisata masih menghadapi beberapa tantangan, seperti kurangnya sumber daya dan kapasitas. Penelitian ini menyarankan pentingnya kolaborasi antara berbagai pihak untuk mendukung pengembangan storytelling yang berkelanjutan.
Analisis Pengukuran Kinerja Melalui Pendekatan Balanced Scorecard pada PT Sutan Vet Medika Muhammad Rafi’ Abrar Fauzi; Siti Nur Annida; Ratih Pratiwi; Fauzan, Fauzan
Jurnal Sosial Terapan Vol 3 No 2 (2025): Jurnal Sosial Terapan, Volume 3 No.2 Desember 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/b75v6w27

Abstract

PT Sutan Vet Medika sebuah perusahaan yang bergerak di bidang agroindustri mikro dengan fokus pada produksi pakan dan suplemen hewan, terutama kucing dan anjing, menghadapi tantangan dalam meningkatkan kinerja bisnis dan memperluas jaringan distribusi. PT Sutan Vet Medika belum melakukan penilaian kinerja perusahaan. Tujuan dari penelitian ini adalah memperoleh hasil pengukuran kinerja PT Sutan Vet Medika yang komprehensif, terukur, dan akurat dengan menerapkan metode balanced scorecard. Metode ini akan digunakan untuk mengukur kinerja perusahaan melalui empat perspektif, yaitu: keuangan, pelanggan, bisnis internal, serta pembelajaran dan pertumbuhan. Hasil analisa untuk perspektif keuangan dengan 4 indikator menunjukkan kategori cukup baik, hasil perspektif pelanggan menunjukkan kategori sangat baik, hasil perspektif bisnis internal dengan rasi Manufacturing Cycle Effectiveness sebesar 89,02% menunjukkan kategori sangat baik, serta hasil perspektif pembelajaran dan pertumbuhan dengan interval nilai 3,55 dikategorikan sangat baik. Berdasarkan analisis data dari empat perspektif, penilaian kinerja PT Sutan Vet Medika secara keseluruhan menggunakan metode balanced scorecard menunjukkan nilai total score sebesar 82%. Nilai ini dikategorikan sebagai "Sangat Sehat" dalam kategori AA.
FROM DIGITALIZATION TO INTELLIGENCE: MAPPING AI FORECASTING READINESS OF MSMES IN GREATER JAKARTA Hani Fitria Rahmani; Ratih Pratiwi; Eka Merdekawati; Aulia Hidayati; Mela Nurdialy
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 6 (2025): December
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i6.677

Abstract

Digital transformation presents both challenges and opportunities for Indonesian micro, small, and medium enterprises (MSMEs) in achieving sustainability performance. This study aims to examine the influence of digital readiness, technology adoption, and institutional support on MSMEs’ sustainability performance. A quantitative approach was employed by distributing questionnaires to MSME actors and analyzing the data using structural equation modeling based on partial least square (PLS-SEM). The results indicate that most independent variables have a positive and significant effect on sustainability performance, although certain variables show a negative relationship, which differs from some previous studies. This finding highlights that digital readiness and technology adoption do not always generate uniform effects but are strongly shaped by institutional contexts and internal conditions of MSMEs. Theoretically, this research contributes to the advancement of Institutional Theory and the Natural Resource-Based View (NRBV) by emphasizing digital capabilities as strategic resources for sustaining competitive advantage. Practically, the study suggests that policymakers and stakeholders should enhance digital literacy, infrastructure, and support programs for MSMEs to strengthen their ability to adapt to the digital era. The study concludes that synergy between internal MSME factors and external support is crucial for achieving sustainable business outcomes. Future research is recommended to include moderating variables such as strategic leadership or market orientation to provide deeper insights into the dynamics of MSME digital transformation.
Pengaruh Struktur Modal, Good Corporate Governance, dan Ukuran Perusahaan terhadap Kinerja Keuangan Perusahaan Minyak dan Gas Rahmat Saleh; Novi Rosyanti; Resti Jayeng Ramadhanti; Eka Merdekawati; Ratih Pratiwi
Review of Applied Accounting Research (RAAR) Vol. 6 No. 1 (2026): Review Of Applied Accounting Research (RAAR)-February
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/raar.v6i1.29851

Abstract

Perusahaan minyak dan gas merupakan sektor strategis yang memiliki peran penting dalam mendukung pertumbuhan ekonomi nasional, namun menghadapi tantangan dalam menjaga kinerja keuangan akibat fluktuasi harga energi dan tekanan efisiensi operasional. Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal, Good Corporate Governance, dan ukuran perusahaan terhadap kinerja keuangan pada perusahaan subsektor minyak dan gas yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019–2023. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling, melibatkan 12 perusahaan sebagai sampel, dan dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS versi 26. Hasil penelitian menunjukkan bahwa struktur modal berpengaruh negatif dan signifikan terhadap kinerja keuangan, sedangkan Good Corporate Governance dan ukuran perusahaan tidak berpengaruh signifikan. Secara simultan, ketiga variabel independen tersebut berpengaruh signifikan terhadap kinerja keuangan. Temuan ini mengindikasikan bahwa pengelolaan struktur modal yang optimal serta penerapan tata kelola perusahaan yang baik berperan penting dalam meningkatkan kinerja keuangan. Oleh karena itu, perusahaan disarankan untuk menyeimbangkan proporsi modal, meningkatkan efisiensi keuangan, dan memperkuat mekanisme pengawasan dalam penerapan Good Corporate Governance guna mencapai kinerja yang berkelanjutan.