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All Journal The Journal of Society and Media Jurnal Ranah Komunikasi Komunika: Jurnal Dakwah dan Komunikasi Baileo: Jurnal Sosial Humaniora International Journal of Global Sustainable Research Jurnal Ilmu Komunikasi Pattimura Populis: Jurnal Ilmu Sosial dan Ilmu Politik
Sopacua, Yustina
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Antara Harga, Promosi, dan Gaya Hidup: Faktor-Faktor Pembentuk Perilaku Konsumtif Mahasiswa di Era Marketplace Digital Lakuy, Fella; Sopacua, Yustina
Populis: Jurnal Ilmu Sosial dan Ilmu Politik Vol 19 No 2 (2025): Mei 2025
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/populis.19.2.170-184

Abstract

This study explores the factors shaping consumptive behavior among university students in the digital marketplace era, focusing on price, promotion, and lifestyle. Triggered by the growing trend of online shopping among students—particularly via Shopee—this research employs a qualitative approach through in-depth interviews with six Communication Science students from the Faculty of Social and Political Sciences at Pattimura University, Ambon. Findings reveal that consumptive behavior is influenced by both internal and external factors in purchase decision-making. Internal factors include product relevance, affordable pricing, attractive promotions (e.g., discounts and cashback), and fast delivery services. External factors encompass cultural values, social interactions, reference group influence, personal lifestyle, and psychological aspects such as motivation and perception. The novelty of this study lies in its comprehensive mapping of digital lifestyle influences on local student consumer behavior, a subject rarely addressed in previous research. These findings contribute to the broader discourse in social sciences and humanities by deepening the understanding of youth digital consumer dynamics. The study highlights the need for digital consumption literacy and critical awareness of online marketing strategies among university students.
PERAN MEDIA PENYIARAN DAERAH DALAM MEMPROMOSIKAN BANDA SEBAGAI PUSAT DESTINASI WISATA MALUKU Alfredo, Ronald; Sopacua, Yustina; Sahetapy, Rikar
Jurnal Ranah Komunikasi Vol 8 No 1 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.1.40-47.2024

Abstract

This article discusses the important role of regional broadcast media in promoting Banda as a center for Maluku tourist destinations. Banda, an island in Maluku Province, Indonesia has a rich history and stunning natural beauty. However, Banda is often not widely known as a tourist destination. Therefore, this study aims to explore the potential of regional broadcast media in raising Banda's profile as an attractive tourist destination, as well as identifying effective strategies that can be used by regional broadcast media to promote this tourist destination. The research method used is a qualitative method with an in-depth interview approach to regional broadcast media stakeholders and the local government. The research results show that regional broadcast media play a significant role in promoting Banda. Regional broadcasting media acts as an information provider, shows a positive image of Banda, connects the government and the community, and plays a role in educating and empowering the community regarding this tourist destination. The results of the study show that regional broadcast media play a crucial role in promoting Banda as a center for Maluku tourist destinations. Broadcast media, such as radio and television, have a wide coverage and can reach a wider audience. Through special programs and coverage presented, broadcast media can provide significant exposure to the beauty and uniqueness of Banda as a tourist destination. In this case, broadcast media can provide live coverage of tourist attractions, local culture, culinary specialties, and various activities carried out in Banda.
Management of Local Broadcast Production and Enforcement of P3SPS by Indosiar Ambon TV Sopacua, Yustina; Alfredo, Ronald; Tahalele, Olivia
International Journal of Global Sustainable Research Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v1i4.1136

Abstract

The research investigates management of local broadcast production and P3SPS (Broadcasting Code of Conduct and Broadcast Program Standards) enforcement by Indosiar TV. Four stakeholders were interviewed: Indosiar TV Ambon representatives, KPID [Regional Indonesian Broadcasting Commission] Maluku Chairperson, P3SPS Department, and community members. Primary data collected through interviews and documentation; secondary sources included web, social media, books, and journals. Research process involved pre-research media observation, field research, data categorization, and objective conclusions. Aimed at benefiting the community by preventing policy duplication and aiding grassroots execution in broadcasting.
Constructing Community Identity and Local Wisdom Content in Regional TV Stations Digital Broadcasting Lopulalan, Dortje L. Y.; Salakay, Selvianus; Sopacua, Yustina; Alfredo, Ronald
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 2 (2022)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v16i2.7116

Abstract

This study analyzes Net TV Ambon and Indosiar Ambon as media that broadcast and show local content. The TV station show material with added value to explore the local wisdom, highlight cultural identity, and maintain its existence entering the digital broadcasting era. This study uses the qualitative approach and descriptive data as analysis methods. Data collection from research subjects was carried out using purposive sampling techniques. Primary data, namely the main data in the study, was conducted through in-depth interviews with informants, specifically KPID Maluku, KSP TV Indosiar Ambon, Liaison Officer Net TV Ambon, and local PH (Production House) in Ambon. Secondary data is obtained through reviewed impressions and various libraries from related sources. The results revealed that: 1) Net TV Ambon and Indosiar Ambon have the jargon "local wisdom and its existence in maintaining and preserving the culture of “The Basudara People”. 2) TV Net Ambon and Indosiar Ambon catch opportunities from the digitalization of broadcasting to expand and develop broadcast services for the public. The Net TV Ambon and Indosiar Ambon develop the distribution of local content and various information on local wisdom in the Maluku region that can be watched widely throughout Indonesia and even globally.
Co-Authors Afdhal Afdhal Alkatiri, Muhammad Aqsha Amier, Helmawati Dortje L Y Lopulalan Fazlin, Fazlin Kilmanun, Febyyola Welmina kissya, vransisca Lakuy, Fella Lestaluhu, Sheila Firdayanti Mae San Agustin Lustre Nahuaway, Yohana Ramadhani, Angeli Rikar Sahetapi Ronald Alfredo, Ronald Sahetapy, Rikar Salakay, Selvianus Siregar, Kevin Chrisya Tahalele, Olivia