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All Journal The Journal of Society and Media Jurnal Ranah Komunikasi Komunika: Jurnal Dakwah dan Komunikasi Communicator Sphere Baileo: Jurnal Sosial Humaniora International Journal of Global Sustainable Research Jurnal Ilmu Komunikasi Pattimura Populis: Jurnal Ilmu Sosial dan Ilmu Politik Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Sopacua, Yustina
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Identitas Budaya dalam Politik Pariwisata: Promosi Strategis Gua Laulawi oleh Otoritas Lokal Fazlin, Fazlin; Sopacua, Yustina; Nahuaway, Yohana
Populis: Jurnal Ilmu Sosial dan Ilmu Politik Vol 18 No 2 (2024): Mei 2024
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/populis.18.2.221-237

Abstract

This article examines the tourism promotion strategies employed by the Tourism Office of Buton Tengah Regency in marketing the Laulawi Cave tourist attraction, with an emphasis on the role of cultural identity as an instrument in local tourism politics. The study aims to analyze the form and effectiveness of marketing communication strategies used by local authorities and to evaluate the outcomes of the strategic plans implemented. This research adopts a descriptive qualitative approach, utilizing data collection techniques such as in-depth interviews, direct observation, document analysis, and literature review. The findings reveal that the applied promotional strategies consist of seven main components: advertising, sales promotion, event and experiential marketing, public relations, direct marketing, word-of-mouth marketing, and personal selling. Local cultural identity is positioned as the central attraction across all promotional efforts, highlighting how tourism policy functions as a means of constructing and reinforcing regional imagery. These findings contribute to the broader discourse in social and political sciences, particularly in understanding how local cultural symbols are articulated in tourism destination promotion strategies. The study recommends the importance of integrating cultural narratives with sustainable marketing strategies to support identity-based tourism development.
Disfungsi Transmisi Linguistik Intra-Keluarga: Hambatan Sosial dan Kultural dalam Pelestarian Bahasa Daerah Suku Wayoli di Tulehu, Maluku Lestaluhu, Sheila Firdayanti; Sopacua, Yustina
Populis: Jurnal Ilmu Sosial dan Ilmu Politik Vol 19 No 1 (2024): November 2024
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/populis.19.1.79-94

Abstract

This study examines the dysfunction of intra-familial linguistic transmission as a key factor in the decline of indigenous languages, focusing on the Wayoli ethnic group in Tulehu, Central Maluku. It explores socio-cultural barriers that hinder language preservation, particularly within family communication. Using a qualitative approach, data were collected through observation, in-depth interviews, and documentation. Findings reveal that indigenous language use is largely limited to older family members or occurs only between spouses. Children, as the next generation, are not actively involved in using the language, resulting in a discontinuity of transmission. Major obstacles include semantic barriers—children’s inability to understand the language; psychological barriers—parents' fear that using local language may impede their children’s mastery of Indonesian; and socio-institutional barriers—such as the weak role of traditional leaders and the absence of indigenous language education in schools. These dynamics point to a broader pattern of linguistic neglect rooted in structural and cultural shifts. This study contributes to the discourse on language endangerment by highlighting the need to revitalize the roles of family and educational institutions as agents of linguistic sustainability. It recommends collaborative strategies involving families, cultural leaders, and schools to reintegrate local languages into everyday life and the educational curriculum.
Antara Harga, Promosi, dan Gaya Hidup: Faktor-Faktor Pembentuk Perilaku Konsumtif Mahasiswa di Era Marketplace Digital Lakuy, Fella; Sopacua, Yustina
Populis: Jurnal Ilmu Sosial dan Ilmu Politik Vol 19 No 2 (2025): Mei 2025
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/populis.19.2.170-184

Abstract

This study explores the factors shaping consumptive behavior among university students in the digital marketplace era, focusing on price, promotion, and lifestyle. Triggered by the growing trend of online shopping among students—particularly via Shopee—this research employs a qualitative approach through in-depth interviews with six Communication Science students from the Faculty of Social and Political Sciences at Pattimura University, Ambon. Findings reveal that consumptive behavior is influenced by both internal and external factors in purchase decision-making. Internal factors include product relevance, affordable pricing, attractive promotions (e.g., discounts and cashback), and fast delivery services. External factors encompass cultural values, social interactions, reference group influence, personal lifestyle, and psychological aspects such as motivation and perception. The novelty of this study lies in its comprehensive mapping of digital lifestyle influences on local student consumer behavior, a subject rarely addressed in previous research. These findings contribute to the broader discourse in social sciences and humanities by deepening the understanding of youth digital consumer dynamics. The study highlights the need for digital consumption literacy and critical awareness of online marketing strategies among university students.
PERAN MEDIA PENYIARAN DAERAH DALAM MEMPROMOSIKAN BANDA SEBAGAI PUSAT DESTINASI WISATA MALUKU Alfredo, Ronald; Sopacua, Yustina; Sahetapy, Rikar
Jurnal Ranah Komunikasi Vol 8 No 1 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.1.40-47.2024

Abstract

This article discusses the important role of regional broadcast media in promoting Banda as a center for Maluku tourist destinations. Banda, an island in Maluku Province, Indonesia has a rich history and stunning natural beauty. However, Banda is often not widely known as a tourist destination. Therefore, this study aims to explore the potential of regional broadcast media in raising Banda's profile as an attractive tourist destination, as well as identifying effective strategies that can be used by regional broadcast media to promote this tourist destination. The research method used is a qualitative method with an in-depth interview approach to regional broadcast media stakeholders and the local government. The research results show that regional broadcast media play a significant role in promoting Banda. Regional broadcasting media acts as an information provider, shows a positive image of Banda, connects the government and the community, and plays a role in educating and empowering the community regarding this tourist destination. The results of the study show that regional broadcast media play a crucial role in promoting Banda as a center for Maluku tourist destinations. Broadcast media, such as radio and television, have a wide coverage and can reach a wider audience. Through special programs and coverage presented, broadcast media can provide significant exposure to the beauty and uniqueness of Banda as a tourist destination. In this case, broadcast media can provide live coverage of tourist attractions, local culture, culinary specialties, and various activities carried out in Banda.
Management of Local Broadcast Production and Enforcement of P3SPS by Indosiar Ambon TV Sopacua, Yustina; Alfredo, Ronald; Tahalele, Olivia
International Journal of Global Sustainable Research Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v1i4.1136

Abstract

The research investigates management of local broadcast production and P3SPS (Broadcasting Code of Conduct and Broadcast Program Standards) enforcement by Indosiar TV. Four stakeholders were interviewed: Indosiar TV Ambon representatives, KPID [Regional Indonesian Broadcasting Commission] Maluku Chairperson, P3SPS Department, and community members. Primary data collected through interviews and documentation; secondary sources included web, social media, books, and journals. Research process involved pre-research media observation, field research, data categorization, and objective conclusions. Aimed at benefiting the community by preventing policy duplication and aiding grassroots execution in broadcasting.
Constructing Community Identity and Local Wisdom Content in Regional TV Stations Digital Broadcasting Lopulalan, Dortje L. Y.; Salakay, Selvianus; Sopacua, Yustina; Alfredo, Ronald
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 2 (2022)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v16i2.7116

Abstract

This study analyzes Net TV Ambon and Indosiar Ambon as media that broadcast and show local content. The TV station show material with added value to explore the local wisdom, highlight cultural identity, and maintain its existence entering the digital broadcasting era. This study uses the qualitative approach and descriptive data as analysis methods. Data collection from research subjects was carried out using purposive sampling techniques. Primary data, namely the main data in the study, was conducted through in-depth interviews with informants, specifically KPID Maluku, KSP TV Indosiar Ambon, Liaison Officer Net TV Ambon, and local PH (Production House) in Ambon. Secondary data is obtained through reviewed impressions and various libraries from related sources. The results revealed that: 1) Net TV Ambon and Indosiar Ambon have the jargon "local wisdom and its existence in maintaining and preserving the culture of “The Basudara People”. 2) TV Net Ambon and Indosiar Ambon catch opportunities from the digitalization of broadcasting to expand and develop broadcast services for the public. The Net TV Ambon and Indosiar Ambon develop the distribution of local content and various information on local wisdom in the Maluku region that can be watched widely throughout Indonesia and even globally.
Pendampingan Revitalisasi Sasi sebagai Upaya Penguatan Ketahanan Sosial-Ekologis di Negeri Lima Maluku Tengah Muhtar, Muhtar; Sopacua, Yustina; Kotarumalos, Amir Faisal; Mahulauw, Saiful Rizal; Rukoyah, Rukoyah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/26g3bq31

Abstract

This community service activity entitled “Assistance for the Revitalization of Sasi as an Effort to Strengthen Social-Ecological Resilience in Negeri Lima” was conducted in Negeri Lima, Leihitu District, Central Maluku Regency. The activity was motivated by the declining implementation of sasi values, weakening community participation in coastal environmental management, and increasing social-ecological pressures caused by environmental degradation and climate change in coastal areas. The purpose of this program was to strengthen the social-ecological resilience of coastal communities through the revitalization of sasi as a local wisdom-based coastal resource management system. The implementation method used a participatory and collaborative approach involving village government, customary leaders, youth groups, women groups, and coastal communities. The stages of activities included problem identification, socialization, Focus Group Discussion (FGD), institutional strengthening assistance, and program evaluation. The results of the activity showed an increase in community understanding regarding the role of sasi as an instrument for natural resource management, social control mechanism, preservation of local cultural values, and strengthening social solidarity. Community participation in discussions and environmental awareness activities also increased significantly. In addition, stronger coordination was established between the village government and customary institutions in supporting community-based coastal management. The program also produced recommendations for strengthening customary regulations, participatory environmental monitoring, youth involvement, and local culture-based environmental education. Overall, the revitalization of sasi contributed positively to strengthening the social-ecological resilience of the coastal community in Negeri Lima and became an initial model for sustainable local wisdom-based coastal governance.
Co-Authors Afdhal Afdhal Alkatiri, Muhammad Aqsha Amier, Helmawati Dortje L Y Lopulalan Fazlin, Fazlin Kilmanun, Febyyola Welmina kissya, vransisca Kotarumalos, Amir Faisal Lakuy, Fella Lestaluhu, Sheila Firdayanti Mae San Agustin Lustre Mahulauw, Saiful Rizal Muhammad Hasan Muhtar Muhtar Nahuaway, Yohana Ramadhani, Angeli Rikar Sahetapi Rikar sahetapy Ronald Alfredo, Ronald Rukoyah, Rukoyah Sahetapy, Rikar Salakay, Selvianus Siregar, Kevin Chrisya Tahalele, Olivia