Article Per Year (5 Year)
p-Index From 2020 - 2025
1.452
P-Index
This Author published in this journals
All Journal Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of Marketing Management and Innovative Business Review Jurnal Ilmiah Bongaya (JIB)
Syam, Jumiati
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
THE EFFECT OF PRICE AND PROMOTION ON PURCHASING DECISIONS AT CULINARY BUSINESSES IN AMALI DISTRICT, BONE REGENCY Sudarmi, Sudarmi; S, Nurhidayanti; Maulana, Maulana; Syam, Jumiati
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i2.1095

Abstract

Micro, small, and medium enterprises (MSMEs) have experienced rapid growth in Indonesia, leading to a need for development in various sectors such as culinary businesses. A study was undertaken to investigate the impact of Price and Promotion on Purchasing Decisions in culinary establishments in Amali District, Bone Regency. To investigate this relationship, the researchers utilized a quantitative approach, employing a survey method. The data for the study was collected from 139 culinary consumers through questionnaires. The target population for this study was the buyers at culinary establishments in Amali District, Bone Regency. Data analysis consisted of descriptive data analysis and inferential statistics. The findings of the study were quite intriguing. It was discovered that both Price and Promotion have a positive and significant influence on Purchasing Decisions in culinary businesses in Amali District, Bone Regency. This implies that when consumers perceive a reasonable price for the culinary products or services offered and are exposed to effective promotional strategies, they are more likely to make purchasing decisions in favor of these businesses. These findings have important implications for the culinary business owners in Amali District, Bone Regency. They need to carefully consider their pricing strategies and promotional activities to attract and influence customers. By setting competitive and reasonable prices, businesses can enhance their appeal to consumers. Furthermore, implementing effective promotional techniques such as advertising, discounts, and loyalty programs can significantly impact consumer behavior and increase sales.
The Implementation of Information Technology to Employee Performance: A Study at the Baraka Subdistrict Office Hamiddin, Muh. Irwan Nur; Syam, Jumiati; Syafruddin, Muhammad; Dahrul, Andi
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 2 (2024): JUNE 2024 - SAINS
Publisher : PT Smart Media Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh sistem informasi terhadap kinerja karyawan/pegawai. Penelitian ini menggunakan metode kuantitatif dengan sumber data yang digunakan adalah data primer melalui penyebaran kusioner di Kantor Kecamatan Baraka, Kabupaten Enrekang. Sampel dalam penelitian ini sebanyak 35 orang yang mewakili pegawai tetap dan pegawai honorerer di Kantor Kecamatan tersebut. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa sistem informasi dan penerapanny bepengaruh positif dan signifikan terhadap kinerja pegawai pada Kantor Kecamatan Baraka, Kabupaten Enrekang. The purpose of this study was to determine and analyze the effect of information systems on employee performance. This research uses quantitative methods with the data source used is primary data through distributing questionnaires at the Baraka District Office, Enrekang Regency. The sample in this study was 35 people who represented permanent employees and honorary employees at the District Office. The data analysis used is multiple linear regression analysis. The results of this study indicate that information systems and their application have a positive and significant effect on employee performance at the Baraka District Office, Enrekang Regency.
Sinergi Kampus dan Dunia Usaha dalam Meningkatkan Kompetensi Mahasiswa melalui Pelatihan Dasar Manajerial Proyek Galib, Mukhtar; Gunawan, Aden; Maulana, Maulana; Syam, Jumiati
ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 2 No 2 (2025): ABDI DAYA: Jurnal Pengabdian dan Pembedayaan Masyarakat
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52421/abdidaya.v2i2.598

Abstract

The basic project managerial training program was designed to equip students with technical and non-technical skills for managing simple projects. The program involved 20 participants over four days, encompassing theoretical learning, simulations, and a field visit to PT. Tuju Wali Wali’s project site. Participants were trained to use planning tools such as Gantt charts and SWOT analysis, as well as to understand basic budget management. Additionally, communication, teamwork, and conflict management skills were developed through case-based simulations. The field visit provided practical insights into real project challenges and management strategies. Evaluation results indicated that participants could understand and apply basic managerial concepts, offer innovative input for local needs, and gain experience relevant to the workforce. With its experiential learning approach, this training successfully bridged academic theory and practical application, fostering synergy between universities, businesses, and communities
Pengaruh Pendekatan Behavioral Observation Scales (BOS) Terhadap Tingkat Kinerja Karyawan Pada PT. Bank Seabank Makassar sardi, Sardi; Syam, Jumiati; Sanusi, Abdul Haris; Said, Akbar
Jurnal Ilmiah Bongaya Vol. 6 No. 2 (2022): Desember 2022 : Jurnal Ilmiah Bongaya
Publisher : P3M STIEM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Aplikasi ini menentukan pengaruh skala pengamatan pelayanan (supervisor) terhadap kinerja pegawai dalam program tersebut. Bank Seabank Makassar. Pengumpulan data menggunakan data standar dari pengukuran menggunakan teknik sampling jenuh. Populasi karyawan Bank seabank Makassar memiliki 33 karyawan.Sampel yang digunakan adalah sampel memuaskan sebanyak 33 responden.Hasil angket, autokorelasi, uji multikolinearitas, uji hetero dan uji linieritas diuji asumsi klasik berupa standarisasi, multikolinearitas, asumsi. Hasil penelitian menunjukkan bahwa pada hipotesis pertama skala observasi (supervisor) berpengaruh positif terhadap tingkat kinerja karyawan.
Pengaruh Beban Kerja Terhadap Produktivitas Kerja Karyawan yang di Mediasi oleh Prestasi Kerja pada PT. ASKRINDO Cabang Palu (PERSERO) Syam, Jumiati; Nur Hamiddin, muhammad Irwan; Adriana, Yuyun; Andi Dahrul; Syafruddin, Muhammad
Jurnal Ilmiah Bongaya Vol. 7 No. 1 (2023): Juni 2023 : Jurnal Ilmiah Bongaya
Publisher : P3M STIEM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/jib.v7i1.468

Abstract

Studi ini bertujuan untuk menguji pengaruh beban kerja terhadap produktivitas karyawan yang di mediasi oleh prestasi kerja pada PT. Askrindo cabang Palu. Populasi pada penelitian ini adalah seluruh karyawan organik dan non organik PT. Askrindo Cabang Palu (Persero) yang jumlahnya 35 orang. Dalam penelitian seluruh populasi yang ada dijadikan sebagai sampel, dimana jumlah sampelnya adalah 35 orang. Metode pengumpulan data yang digunakan dalam penelitian ini adalah melalui pembagian kuesioner atau daftar pertanyaan. Alat analisis yang digunakan adalah analisis regresi liniear berganda yang bertujuan untuk menguji kembali pengaruh beban kerja terhadap produktivitas karyawan yang di mediasi oleh prestasi kerja pada PT. Askrindo cabang Palu dengan menggunakan Statistical Package for the Social Sciences Vers. 25. Hasil penelitian ini menunjukkan bahwa secara parsial variabel beban kerja Berpengaruh Positif Dan Signifikan Terhadap produktivitas kerja karyawan, beban kerja Berpengaruh Positif Dan Signifikan Terhadap prestasi kerja dan prestasi kerja mampu memediasi pengaruh beban kerja terhadap produktivitas kerja karyawan.
Pemanfaatan Platform Digital oleh UMKM dalam Integrasi Digital Marketing dan Fintech Iskandar; Muharram; Hatta, Sukarno; Syam, Jumiati
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 1 (2025): Mariobre, June 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i1.352

Abstract

Transformasi digital telah menjadi kebutuhan mendesak bagi usaha mikro, kecil, dan menengah (UMKM) dalam menghadapi dinamika bisnis era digital. Penelitian ini bertujuan untuk mengeksplorasi bagaimana UMKM mengintegrasikan digital marketing dan layanan fintech dalam operasional bisnis mereka serta mengidentifikasi tantangan yang dihadapi. Menggunakan pendekatan kualitatif studi kasus eksploratif, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi pada 10 pelaku UMKM di Kota Makassar. Hasil penelitian menunjukkan bahwa integrasi antara digital marketing dan fintech terjadi secara organik, melalui penggunaan media sosial untuk promosi dan platform pembayaran digital seperti e-wallet dan QRIS untuk transaksi. Tantangan utama yang dihadapi adalah rendahnya literasi digital, keterbatasan infrastruktur teknologi, dan kekhawatiran terhadap keamanan data. Penelitian ini menyimpulkan bahwa integrasi digital memberikan dampak positif terhadap efisiensi bisnis UMKM, namun memerlukan dukungan edukasi dan regulasi yang lebih kuat agar dapat diadopsi secara optimal
Co-Authors Adriana, Yuyun Andi Dahrul Dahrul, Andi Gunawan, Aden Hamiddin, Muh. Irwan Nur Hatta, Sukarno ISKANDAR Maulana Maulana Maulana Maulana, Maulana Muharram Mukhtar Galib Nur Hamiddin, muhammad Irwan Nurhidayanti S. SAID, AKBAR Sanusi, Abdul Haris Sardi Sardi Sudarmi Sudarmi Syafruddin, Muhammad Syamsu, Nur