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All Journal Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Jurnal Wacana Ekonomi Sinergi International Journal of Logistics Moneta : Journal of Economics and Finance Commercium: Journal of Business and Management
Rismanto, Hilman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Commercium: Journal of Business and Management

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Optimizing The Role Of Digitalization, Human Resource Practices, And Product Innovation As Mediation In Efforts To Build Resilience In Culinary Umkm In Garut District Muharam, Husni; Rismanto, Hilman; Deri Alan Kurniawan; Rosita, Iis; Febianti, Adiesty Nur
Commercium : Journal of Business and Management Vol. 3 No. 1 (2025): February 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i1.387

Abstract

Changes in the current digital era occur very quickly and lead to conditions that continue to change dynamically, so overcoming the increasing uncertainty in the organization becomes important and urgent, and the organization's ability to develop resilience is also essential. MSMEs face various challenges in the digital era, such as changes in consumer behavior, global competition, and economic uncertainty. The resilience of MSMEs is the primary determinant in overcoming these uncertainties. Understanding how digitalization and HR can complement each other creates excellence and product innovation. This study aims to determine how digitalization, human resources practices, and product innovation affect resilience (Study on Culinary MSMEs in Garut Regency). The research method used is quantitative with a descriptive approach. Primary data was obtained by distributing questionnaires to 100 respondents using probability and random sampling. The data analysis technique used in this study used PLS-SEM. The analysis results show that digitalization does not directly affect resilience; it directly affects resilience by being mediated by product innovation variables.
Co-Authors ADE PURNAWAN alkausar, muslim Ervianisya, Veraghina Fauziah, Hanifah Febianti, Adiesty Nur Judijanto, Loso Kurniawan, Deri Alan Lestari , Putri Ayu Muharam, Husni Munawi, Ahmad Syarif Nurbudiwati, Nurbudiwati Nurhasan, Rohimat Rauf, Mohamad Iqbal Abdul Rosita, Iis Sari, Intan Tenisia Prawita Solihat, Neng Ulfah Nur