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PENGARUH COUNTRY OF ORIGIN, ONLINE CUSTOMER REVIEW DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE DECISIONS (STUDI PADA MAHASISWA DI KABUPATEN GARUT PENGGUNA SMARTPHONE SAMSUNG) Muharam, Husni; Setiawan, Rahyuniati; Wardi, Tamia Aprilla
Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i2.1964

Abstract

Smartphone merupakan salah satu kebutuhan masyarakat modern saat ini untuk menunjang aktivitasnya dan menjadi kebutuhan gaya hidup yang penting di masyarakat modern saat ini. Pasar smartphone di Indonesia sangat diminati. Karena permintaan begitu besar sehingga produksi dalam negeri tidak dapat dibuat, produk luar negeri masuk dan mengambil alih. Melihat kondisi tersebut Penelitian ini mencoba untuk menganalisis pengaruh Country Of Origin, Online Customer Review dan Product Knowledge terhadap Purchase Decisions (studi pada mahasiswa di Kabupaten Garut pengguna Smartphone samsung). Penelitian ini mengandalkan pendekatan kuantitatif. Populasi pada penelitian ini adalah seluruh mahasiswa di Kabupaten Garut dimana kriteria yang ditentukan adalah mahasiswa yang pernah membeli dan menggunakan smartphone samsung, lalu diproporsikan dengan presentase dari 4 kampus terbesar yang ada di Kabupaten Garut diantaranya Universitas Garut, Institut Pendidikan Indonesia, Institut Teknologi Garut dan STIE Yasaanggana. Sampel yang diambil sebanyak 96 responden. Kriteria pengambilan sampel menggunakan unknown population, dengan teknik sampling yaitu purposive sampling yang selanjutnya pengumpulan data dengan kuesioner. Analisis data dilakukan dengan menggunakan analisis deskriptif dan pls-sem. Hasil temuan dalam penelitian ini menunjukan bahwa semua variabel didapatkan gambaran kondisi baik. Temuan lain diantaranya Country Of Origin berpengaruh terhadap Purchase Decisions, Online Customer Review tidak berpengaruh terhadap Purchase Decisions, Product Knowledge berpengaruh terhadap Purchase Decisions.
Dimensions of Public Services Management Program in Increasing Employee Performance to Realize Service Effectiveness (Case Study: Garut Regency Environmental Service) Widaningsih, M.; Rulandari, Novianita; Muharam, Husni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2787

Abstract

Public services running so far still have weaknesses; there are still many complaints from the public. Therefore we researched to examine and analyze the influence of government service program management on employee performance in realizing the effectiveness of achieving public services. This research uses an explanatory method with a survey technique. The research population is employees at the Department of the Environment. The sampling technique uses a census. Methods of data collection using observation, interviews, questionnaires, and documentation studies. Methods of data analysis using the method of path analysis (path analysis). The study results indicate that the management of government service programs is not optimal because there are still problems in determining staff, preparing the implementing structure, and distributing tasks. In employee performance, there are still problems of independence in decision making, work speed, and cooperation. On the effectiveness of achieving government services, there are still problems achieving length of service time, quality of service, and completeness of service. Thus, based on the findings in this study, there are several things that the authors suggest, namely: first, the Regional Government Assistants improve guidance to service providers related to service program management. Second, improve coaching for employees to improve employee abilities. Third, employees should be able to improve their ability to use technology and innovate to carry out services quickly. Fourth, increasing the availability of service facilities through proposals to the district government to increase the service budget.
Optimizing The Role Of Digitalization, Human Resource Practices, And Product Innovation As Mediation In Efforts To Build Resilience In Culinary Umkm In Garut District Muharam, Husni; Rismanto, Hilman; Deri Alan Kurniawan; Rosita, Iis; Febianti, Adiesty Nur
Commercium : Journal of Business and Management Vol. 3 No. 1 (2025): February 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i1.387

Abstract

Changes in the current digital era occur very quickly and lead to conditions that continue to change dynamically, so overcoming the increasing uncertainty in the organization becomes important and urgent, and the organization's ability to develop resilience is also essential. MSMEs face various challenges in the digital era, such as changes in consumer behavior, global competition, and economic uncertainty. The resilience of MSMEs is the primary determinant in overcoming these uncertainties. Understanding how digitalization and HR can complement each other creates excellence and product innovation. This study aims to determine how digitalization, human resources practices, and product innovation affect resilience (Study on Culinary MSMEs in Garut Regency). The research method used is quantitative with a descriptive approach. Primary data was obtained by distributing questionnaires to 100 respondents using probability and random sampling. The data analysis technique used in this study used PLS-SEM. The analysis results show that digitalization does not directly affect resilience; it directly affects resilience by being mediated by product innovation variables.
STRATEGI PENGEMBANGAN PASAR TRADISIONAL PADA PASAR GUNTUR CIAWITALI GARUT Muharam, Husni; Susilawati, Wati; Sarofah, Siti
Jurnal Industri Kreatif dan Kewirausahaan Vol 6 No 1 (2023): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i1.1556

Abstract

Pasar tradisional merupakan tempat terjadinya hubungan atau interaksi antar orang yang melakukan jual beli. Salah satu mata pencaharian masyarakat Garut yang perlu perhatian dari pemerintah adalah di Pasar Tradisional. Salah satu pasar terbesar yang merupakan pasar induk yang ada di Garut adalah Pasar Guntur Ciawitali dengan jumlah kios dan los jalur 3.085 untuk tahun 2020. Tujuan dari penelitian ini adalah untuk mengetahui kondisi internal dan eksternal dari Pasar Guntur Ciawitali Garut dan untuk mengetahui strategi yang menjadi upaya pengembangan Pasar Guntur Ciawitali Garut. Metode penelitian yang digunakan pada penelitian ini adalah metode kualitatif dengan penentuan informan secara purposive sampling sebanyak 5 orang dan narasumber 1 orang. Analisis data yang digunakan adalah analisis SWOT dan AHP (Analytic Hierarchy Process). Hasil dari penelitian ini adalah bahwa faktor eksternal dan faktor internal memiliki pengaruh pada Pasar Guntur Ciawitali Garut yaitu faktor eksternal terdiri dari kekuatan pasar Guntur Ciawitali Garut terdiri dari lokasi yang strategis, target konsumen semua kalangan, masih terdapat budaya tawar menawar, terdapat upaya perbaikan pasar, produk yang variatif, dan harga produk yang dijual sangat murah.  
PENGARUH COUNTRY OF ORIGIN, ONLINE CUSTOMER REVIEW DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE DECISIONS (STUDI PADA MAHASISWA DI KABUPATEN GARUT PENGGUNA SMARTPHONE SAMSUNG) Muharam, Husni; Setiawan, Rahyuniati; Wardi, Tamia Aprilla
Jurnal Industri Kreatif dan Kewirausahaan Vol 6 No 2 (2023): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i2.1964

Abstract

Smartphone merupakan salah satu kebutuhan masyarakat modern saat ini untuk menunjang aktivitasnya dan menjadi kebutuhan gaya hidup yang penting di masyarakat modern saat ini. Pasar smartphone di Indonesia sangat diminati. Karena permintaan begitu besar sehingga produksi dalam negeri tidak dapat dibuat, produk luar negeri masuk dan mengambil alih. Melihat kondisi tersebut Penelitian ini mencoba untuk menganalisis pengaruh Country Of Origin, Online Customer Review dan Product Knowledge terhadap Purchase Decisions (studi pada mahasiswa di Kabupaten Garut pengguna Smartphone samsung). Penelitian ini mengandalkan pendekatan kuantitatif. Populasi pada penelitian ini adalah seluruh mahasiswa di Kabupaten Garut dimana kriteria yang ditentukan adalah mahasiswa yang pernah membeli dan menggunakan smartphone samsung, lalu diproporsikan dengan presentase dari 4 kampus terbesar yang ada di Kabupaten Garut diantaranya Universitas Garut, Institut Pendidikan Indonesia, Institut Teknologi Garut dan STIE Yasaanggana. Sampel yang diambil sebanyak 96 responden. Kriteria pengambilan sampel menggunakan unknown population, dengan teknik sampling yaitu purposive sampling yang selanjutnya pengumpulan data dengan kuesioner. Analisis data dilakukan dengan menggunakan analisis deskriptif dan pls-sem. Hasil temuan dalam penelitian ini menunjukan bahwa semua variabel didapatkan gambaran kondisi baik. Temuan lain diantaranya Country Of Origin berpengaruh terhadap Purchase Decisions, Online Customer Review tidak berpengaruh terhadap Purchase Decisions, Product Knowledge berpengaruh terhadap Purchase Decisions.
Reimagining Trade Corridors: Regulatory Dynamics and Sustainability in Global Commerce Muharam, Husni; Wufron, Wufron
Sinergi International Journal of Logistics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v1i3.616

Abstract

This narrative review explores the regulation of international trade, focusing on transport corridor development and its impact on sustainable global commerce. It synthesizes literature from Scopus, Web of Science, and Google Scholar, using keywords like "international trade," "transport corridors," "sustainability," and "policy regulation." Studies were selected for thematic relevance, methodological quality, and regional diversity, including cases from China, Kenya, Russia, and the EU. The review finds that while liberalized trade and infrastructure investment bring economic benefits, they also present environmental and social challenges. It highlights disparities in regulatory standards, the role of institutions in policy-making, and the need for civil society involvement. Developed countries lead in environmental governance, while developing nations face implementation obstacles. The findings are linked to theories of trade liberalization, dependency, global governance, and social capital. The study recommends data-driven policies, multi-stakeholder collaboration, and integrating sustainability into trade regulation to promote inclusive and environmentally responsible global trade.
Smart and Sustainable: Transportation’s Evolving Role in Enhancing Regional Economic Outcomes Muharam, Husni; Wufron, Wufron
Sinergi International Journal of Logistics Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v1i2.617

Abstract

This study aims to examine the evolving role of transportation—particularly smart and sustainable transport systems—in fostering regional economic development. Transportation plays a critical role in shaping regional economies by facilitating trade, enhancing mobility, and fostering spatial equity. By employing a narrative review approach, this study synthesizes empirical findings and global case comparisons to highlight how investments in smart transportation technologies and sustainability-oriented practices can enhance economic performance. Findings reveal that investments in transportation infrastructure—particularly high-speed rail, multimodal systems, and intelligent transport networks—drive economic expansion, improve accessibility, and reduce regional disparities. Technological innovations, stakeholder engagement, and sustainability-oriented policies further enhance the economic impact of transport systems. However, the review identifies persistent challenges, including funding limitations, governance inefficiencies, socio-spatial inequalities, and environmental trade-offs. It also highlights systemic barriers such as political fragmentation, resource misallocation, and cultural perceptions that hinder transport utilization. Lessons from global case studies demonstrate that tailored, inclusive, and adaptive strategies are essential for maximizing transportation's economic potential. The review concludes with policy recommendations that emphasize integrated planning, sustainable practices, and data-driven interventions. Future research should explore longitudinal outcomes, demographic-specific impacts, and localized behavioral insights to inform more effective and equitable transport policies.
Digital Strategies and Policy Challenges in Healthcare and Food Supply Chain Resilience Lazuardi, Billy; Muharam, Husni
Sinergi International Journal of Logistics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v2i3.729

Abstract

In an era of increasingly frequent disruptions such as natural disasters, pandemics, and geopolitical conflicts, the resilience of logistics systems has become a pressing global concern. This narrative review explores how logistics resilience is operationalized and supported across diverse contexts, with a particular focus on digital transformation and cross-sectoral strategies. The review draws upon literature sourced from Scopus, PubMed, and Google Scholar, using targeted keywords to capture studies published within the last five years. The inclusion criteria emphasized peer-reviewed empirical research related to supply chain resilience, healthcare logistics, and food systems. Findings reveal that strategies such as supply chain diversification, decentralized infrastructure, and real-time monitoring via IoT and AI significantly enhance adaptive capacity. Blockchain and big data analytics further improve transparency, accountability, and decision-making speed. However, disparities across regions remain prominent, particularly due to limited infrastructure, policy constraints, and institutional fragmentation. These systemic barriers inhibit the implementation of resilient logistics in low- and middle-income countries. The discussion highlights the importance of context-specific adaptation, regulatory reform, and the alignment of institutional systems with digital innovation. The review concludes by calling for more comparative and interdisciplinary studies to fill empirical gaps and support the development of globally relevant policy and operational frameworks. Strengthening logistics resilience demands integrated strategies that bridge technology, governance, and localized practice.
Logistics Innovation in Developing Economies: Integrating Digital Solutions in E-Commerce Supply Chains Setiadi; Muharam, Husni
Sinergi International Journal of Logistics Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v2i4.733

Abstract

The rapid expansion of e-commerce has created new challenges and opportunities for logistics systems in emerging markets. This study presents a narrative review exploring how logistics strategies have adapted to these shifts, with a focus on technological integration, collaboration models, financing mechanisms, and regulatory environments. Literature was gathered from Scopus and Google Scholar using targeted keywords related to e-commerce logistics and emerging markets. Inclusion criteria prioritized peer-reviewed articles from 2010 onward that addressed the intersection of logistics, digital technologies, and developing country contexts. Findings show that collaboration between e-commerce platforms and third-party logistics providers enhances operational efficiency, particularly through resource sharing and system integration. Technologies such as artificial intelligence, Internet of Things, and big data are instrumental in real-time route optimization and supply chain responsiveness. Financing models, particularly platform-based investments, have enabled digital upgrades and capacity expansion among logistics providers. Cross-border logistics adaptation and consumer-centric delivery services also emerged as key themes. However, systemic barriers including infrastructural deficits and regulatory fragmentation continue to hinder progress. The review underscores the importance of policy support and integrated technological adoption in enabling sustainable logistics transformation. It concludes by calling for future research on localized consumer dynamics, long-term impacts of digitalization, and inclusive financial frameworks to address existing gaps and strengthen the global competitiveness of e-commerce in emerging economi.
Pengaruh Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian pada Ramen Gorilla Cabang Wanaraja Swarastika, Sania Hera; Nuroni, Andri Muhamad; Muharam, Husni
Journal of Knowledge Management Vol 16 No 2 (2022): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v16i2.3137

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Kualitas Produk dan Lokasi terhadap Keputusan Pembelian pada Ramen Gorilla Cabang Wanaraja. Metode dalam penelitian ini menggunakan metode deskriptif dan asosiatif menggunakan pendekatan kuantitatif. Responden dalam penelitian ini adalah konsumen Ramen Gorilla Cabang Wanaraja yaitu sebanyak 96 orang responden yang dipilih menggunakan metode non probability sampling dengan teknik unknown populationsampling. Teknik analisis yang digunakan dalam penelitian ini adalah uji validitas dan uji reliabilitas, analisis regresi linier berganda dan pengujian hipotesis dengan menggunakan Software SPSS IBM versi 23. Hasil dari penelitian ini menunjukan bahwa kualitas produk berpengaruh signifikan terhadap keputusan pembelian dan lokasi berpengaruh signifikan terhadap keputusan pembelian.