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All Journal Economac: Jurnal Ilmiah Ilmu Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Tourism, Haritage and Sport Recreation Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
Sari Lenggogeni
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Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences Other

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Ipteks Bagi Masyarakat Kelompok Pengrajin Tenunan, Sulaman Dan Bordir Pada Usaha H. Ridwan dan Kintan Puti Alami Di Kabupaten Lima Puluh Kota Ranny Fitriana Faisal; Ratni Prima Lita; Sari Lenggogeni
Jurnal Pengabdian Warta Andalas Vol 24 No 2 (2017): Warta Pengabdian Andalas
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

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Abstract

Secara khusus tujuan kegiatan ini adalah memperbaiki dan meningkatkan produksi usaha H. Ridwan dan Kintan Puti Alami (selaku mitra) 1) untuk memotivasi dan merubah perilaku pengrajin untuk fokus dalam kegiatan usaha H.Ridwan dan Kintan Puti Alami, 2) untuk menata layout ruang produksi yang baik, 3) Untuk meningkatkan kemampuan pengrajin merancang kain dengan warna yang menarik dan serasi, 4) untuk meningkatkan peran anggota kelompok untuk pengembangan usaha tenunan, sulaman dan bordir, 5) untuk mengkomunikasikan (promosi) dengan konsumen tentang mode pakaian dari bahan tenunan, sulaman dan bordir, 6) untuk mengoptimalkan penggunaan website yang telah ada sebagai media pemasaran, 7) untuk menata layout showroom agar menarik bagi pelanggan dan 8) untuk menyusun laporan keuangan secara benar menurut kaidah akuntansi.
Why Is The Partial Least Square Important For Tourism Studies Sari Lenggogeni
International Journal of Tourism, Heritage and Recreation Sport Vol 1 No 2 (2019): International Journal of Tourism, Heritage and Recreation Sport
Publisher : The Tourism, Heritage and Recreation Sport Center, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.609 KB) | DOI: 10.24036/ijthrs.v1i2.27

Abstract

Although the multiple regression method has been applied to exploratory research on most tourism studies, there is lack of understanding on studies that present a well-justified rationale in choosing a robust statistical tool for data analysis. This research note aims to review why tourism researchers are encouraged to use the Partial Least Squares Structural Equation Modelling (PLS-SEM) method to address this research problem. This article provides rationale, comparisons among techniques for multiple regression-based papers and suggestions for tourism researchers to justify why PLS-SEM is important for exploratory studies.
Investigasi City Branding Kota Padang Melalui Brand Attitude (Studi Kasus: Stakeholder) Astri Yuza Sari; Sari Lenggogeni
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 2 No 2 (2018): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 2 Nomor 2 Bulan Oktober 2018
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1051.262 KB) | DOI: 10.24036/economac/vol2-iss4/67

Abstract

Abstract This study aims to determine the effectiveness of Padang’s city brand "Padang Your Motherland" and find a city brand that is suitable for the Padang in the future by brand attitude. This research is a qualitative, which uses the city brand index by Anholt (Presence, Potential, Place, People, Pulse, Prerequisite) by interviewing 54 informants consisting of visitors (domestic and foreign) and non visitors (residents, entrepreneur). From the information obtained, they are analyzed thematically and validated by triangulation method. The result is less the effectiveness of Padang’s City brand "Padang Your Motherland" in the community, and found the factors that make city branding of Padang. However, the difference between visitors and non visitors, for domestic visitors, presence, place, pulse, and prerequisite variables are very influential in building city branding of Padang, whereas foreign visitors assume that the presence, place, people and pulse variables are influential in city branding of Padang. Resident assumed that only the pulse of building city branding of Padang, in line with that students assume that the pulse and place influential in forming city branding of Padang, but entrepreneurs have another view that not only the pulse and place that form city branding of Padang but also variable potential and people.
EXPLORATION OF FOODSTAGRAMMING CONTENT PREFERENCES IN MILLINEAL AND Z GENERATIONS IN WEST SUMATRA Chandra Syahputra; Sari Lenggogeni; Verinita Verinita; Harry Wahyudi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4549

Abstract

The goal of this study is to determine the behavior of tourists who use Instagram to discover about local destinations and cuisine in West Sumatra. Instagram, which is the most popular social media among millennials and Generation Z, offers advantages that other social media platforms lack, such as more complex visuals that shape the image and aid individuals interested in gastronomy tourism in West Sumatra Province. The method used in this study is a quantitative survey. This research used a cross-sectional study design, in which data is collected at the same time or period for both independent and dependent variables. The focus of this research is on millennials born between the 1980s and the 1990s. Respondents that use the Instagram social media platform and live outside of West Sumatra province will be sampled for the study. When the visual complexity of the destination image has a CR value of 7.291 (p0.00 ≤ 0,05) and an estimated value of 0.654, Ho is rejected and Ha is accepted, revealing that visual complexity has a positive influence on the destination image. It is well known that the influence of visual complexity on destination image has a CR value of 3.508 (p0.00 ≤ 0,05) with an estimated value of 0.418, showing that Ho is rejected and Ha is accepted, confirming that visual complexity has a positive influence on destination choice. The statistical test findings for hypothesis 3 revealed an estimated parameter value of 0.233, a standard error of 0.114, and a critical ratio value of 1.956 with a probability value of 0.05. With a significance level (alpha) of 0.05, it is possible to conclude that there is insufficient empirically strong evidence to reject Ho, hence Ha is rejected. Therefore, visual complexity increases the image of culinary attractions in West Sumatra. Visual complexity has a significant positive effect on the image of the destination as well as the tourist's destination choice in West Sumatra. Instagram can assist tourists who are considering West Sumatra as a destination for gastrotourism. Keywords: Visual Complexity, Destination Image, Destination Choice, Content Preferences
Pengaruh Poster Promosi Wisata Pulau Mandeh Terhadap User Engagement Behaviour dan Visit Intention Rahmasari, Yuli; Sari Lenggogeni; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4226

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh elemen visual pada poster promosi wisata Pulau Mandeh terhadap keterlibatan pengguna (user engagement behaviour) dan niat berkunjung (visit intention) Generasi Z. Dengan menggunakan metode explanatory survey, data dikumpulkan dari 30 responden melalui kuesioner. Hasil penelitian menunjukkan bahwa elemen visual, seperti gambar dan fasilitas, memainkan peran signifikan dalam menarik perhatian dan meningkatkan keterlibatan pengguna. Responden menunjukkan tingkat interaksi yang lebih tinggi, termasuk like, komentar, berbagi, dan pesan langsung, ketika terpapar elemen poster yang menarik secara visual. Namun, penelitian ini menemukan bahwa perhatian visual saja tidak cukup untuk memengaruhi niat berkunjung secara signifikan. Hal ini menunjukkan bahwa elemen visual perlu dilengkapi dengan daya tarik emosional, kredibilitas konten, dan narasi yang kuat untuk memotivasi Generasi Z mengunjungi destinasi tersebut. Penelitian ini memberikan wawasan praktis bagi pemangku kepentingan pariwisata dalam mengoptimalkan desain poster dan memanfaatkan platform media sosial untuk menciptakan kampanye promosi yang menarik.
Exploring Community Resilience, Emotional Solidarity and Place Attachment for Disaster Preparedness (Case Study: Rural Destination in West Sumatera) Mustafa, Nadya; Sari Lenggogeni; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4580

Abstract

This research explores community resilience, emotional solidarity, and place attachment in disaster preparedness at rural tourist destinations in West Sumatra. Using a qualitative approach, data were collected through in-depth interviews with stakeholders, including village tourism managers, disaster activists, and community representatives. The research results show that place attachment and emotional solidarity play an important role in building community resilience to disasters. Factors such as disaster mitigation, social support, and the readiness of infrastructure and regulations are key in strengthening community preparedness. This study provides in-depth insights for tourism destination managers and policymakers in designing more effective strategies for community-based disaster preparedness.
Exploring Tourism Entrepreneurial Resilience for Minangkabau Women in the Disaster Preparedness Zahra, Aini; Sari Lenggogeni; Vera Pujani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4716

Abstract

This paper explores the resilience of Minangkabau women tourism entrepreneurs in facing disasters, identifies the factors that support their resilience, and the strategies used in disaster preparedness. The research method used is a qualitative approach with in-depth interviews and case studies of female tourism entrepreneurs in disaster-affected areas. The research method used is a qualitative approach with in-depth interviews and case studies of women tourism entrepreneurs in disaster-affected areas. The number of informants interviewed was 15 women entrepreneurs spread across West Sumatra, namely Solok, Padang, Padang Panjang, Bukittinggi, and Pesisir Selatan. The research results show that Minangkabau cultural values, such as the spirit of cooperation and the role of women in the family economy, are the main factors in their resilience. In addition, innovation in business, the use of digital technology, and community support contribute to the sustainability of their enterprises. This study emphasizes the importance of disaster preparedness in tourism business strategies and provides recommendations to enhance the resilience of women entrepreneurs in disaster-prone areas.
Co-Authors Astri Yuza Sari Chandra Syahputra Harry Wahyudi Mustafa, Nadya Rahmasari, Yuli Ranny Fitriana Faisal Ratni Prima Lita Rudi Febriamansyah Vera Pujani Verinita, Verinita Yuerlita Yulia Hendri Yeni Yulistriani, Yulistriani Zahra, Aini