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All Journal Agrilan : Jurnal Agribisnis Kepulauan Community Development Journal: Jurnal Pengabdian Masyarakat Komunitas: Jurnal Ilmu Sosiologi Jurnal Indonesia Sosial Sains International Journal of Integrative Sciences Maanu : Jurnal Pengabdian Kepada Masyarakat
Turukay, Martha
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Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Minyak Harum Maluku 52 Pada CV. Alfa Blessing Noya, Novita; Turukay, Martha; M Puttileihalat, Paulus
Jurnal Indonesia Sosial Sains Vol. 3 No. 11 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i11.732

Abstract

This study aims to find out and analyze how the marketing strategy is used on CV Alfa blessing in increasing sales. This study using qualitative descriptive research methods also uses SWOT analysis (Strength, Weakness, Opportunity, Threat) The results of the study show the value of the total score IFE 3.033 identify that it is used on the Alfà Blessing CV in increasing sales. This study uses the marketing of the fragrant oil of Maluku 52 has a strong internal position, the value of the total score of EFE 2.99 identifies has a strong external potential so that CV Alfa blessing can respond both opportunities and existing threats. The strategic alternatives for marketing Maluku fragrant oil at CV Alfa Blessing are 1) Maintaining and improving product quality, 2) Utilizing the availability of social media to disseminate product information so that it can be recognized by the public, 3) Utilizing government policies to take part in providing management training to human resources to better control the broad market to increas sales, 4) Creating Maluku 52 fragrant oil products that are unique in their benefits to avoid competition, and 5) Conducting socialization with the community.
Women, Work, and Family: A Sociological Study on Female Income Contribution in Rural Maluku Communities Heatubun, Ave Maria Stella; Turukay, Martha; Sopamena, Junianita F.
KOMUNITAS: Jurnal Ilmu Sosiologi Vol 9 No 1 (2026): Komunitas Volume 9 Issue 1, May 2026 (On Process)
Publisher : Jurusan Sosiologi FISIP Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/komunitasvol9issue1page1-18

Abstract

This study aims to analyze women’s economic contribution to household income and the dynamics of their dual roles within rural communities in Maluku, particularly in Sawai Village. Although men are traditionally recognized as primary breadwinners, socio-economic transformations have encouraged women to engage in productive activities such as farming, trading, tailoring, and public employment, yet their contributions remain socially and statistically undervalued. Using a qualitative approach within the framework of economic sociology and gender studies, this research employs in-depth interviews, participant observation, and social documentation, analyzed thematically through categories of economic contribution, domestic roles, social perception, and gender adaptation. The findings reveal that women in Sawai play a significant role in sustaining household economies, contributing an average of 28.38% to total income, with the highest contribution (42.70%) coming from formal employment. These results indicate a shift in the gendered division of labor, as women become integral to household economic structures despite limited social recognition under prevailing patriarchal norms. The study’s novelty lies in applying a locally grounded economic sociology perspective to postcolonial rural Maluku, integrating quantitative and qualitative insights. Theoretically, it advances discourse on gendered economic participation, while practically offering policy implications for culturally sensitive women’s economic empowerment in Indonesia’s eastern rural contexts.
PENINGKATAN KETERAMPILAN DAN PEMBERDAYAAN EKONOMI MELALUI PELATIHAN PEMBUATAN KOMPOS BAGI NASABAH BANK SAMPAH BTN PASSO INDAH AMBON Tomasoa, Reny; Turukay, Martha; Lawalata, Imelda J.; Hehanussa, Meitty L.; Kailola, Joan J. G.; Matatula, Erfina A.
MAANU: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): Maanu Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/maanuv3i2p130-143

Abstract

The BTN Passo Indah Waste Bank in Negeri Passo, Ambon City, is a community-based initiative focused on sustainable waste management. This waste bank aims to reduce the volume of waste disposed of and to increase public awareness of the importance of recycling. However, one of the main challenges faced is how to process organic waste effectively and efficiently. A practical solution to this issue is to convert organic waste into compost fertilizer. The implementation of the solid organic fertilizer (compost) training for the members of the BTN Passo Indah Waste Bank was carried out through three main stages: planning, theoretical training, and practical training. During the planning stage, participants were identified, training materials were prepared, and tools and materials were organized. The theoretical stage focused on understanding the concepts of organic waste management, the basic principles of composting, and the factors influencing the composting process. As a result of this training, community knowledge increased by 90%, and practical skills improved by 85%. The compost produced can be utilized by farmers in Negeri Passo to naturally enhance agricultural yields without relying on chemical fertilizers, reduce production costs, and maintain long-term soil health. Furthermore, this training opens up new economic opportunities for waste bank members, as the organic fertilizer produced can be sold to generate additional income for the local community.
Co-Authors Alhabsyi, Putri Nabila Annurdiansyah, Fachrur D. Leatemia, Ester Faisal, Alif Fitri Utami, Nur Heatubun, Ave Maria Stella Hehanussa, Meitty L. Kailola, Joan J. G. Kaimuddin, Fadilah S. M Kaplale, Raihana Lawalata, Imelda J. Luhukay, Marcus M Puttileihalat, Paulus Manilet, Nurul S Marfin dan Slamet Hartono Dwidjono Hadi Darwanto Lawalata Matatula, Erfina A. Noya, Novita Papilaya, Fioletta Pattiselanno, August E Pattiselanno, August E. Simanjorang, Tienni M Simanjorang, Tienni Mariana Situmorang, Hesti Flora Sopamena, Junianita F. Sopamena, Junianita Fridianova Tomasoa, Reny Umasugi, Alfiana P Wardis Girsang