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All Journal Prosiding Seminar Nasional Multidisiplin Jurnal Manajemen dan Bisnis Kreatif Jurnal Ekonomi Jurnal Ekonomi Manajemen (JEM) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Masyarakat Nusantara Journal Of Resource Management, Economics And Business (REMICS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam SOCIRCLE : Journal Of Social Community Services International Journal of Economics and Management Research
Wike Pertiwi
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Produk dan Promosi Penjualan Terhadap Keputusan Pembelian pada Toko Mitra Parfum Telukjambe Karawang Ica Lupita Yoeanda; Savitri, Citra; Wike Pertiwi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4784

Abstract

In this research, the author aims to determine and analyze the influence of product quality and sales promotions on purchasing decisions at Telukjambe Karawang perfume partner stores. This research is quantitative descriptive. The data in this study was collected through a questionnaire distribution technique to 138 respondents who were consumers of perfume partner shops. The data analysis method uses path analysis. The test results show that product quality has a significant partial influence on purchasing decisions. Sales promotions have a partial influence on purchasing decisions, product quality and sales promotions simultaneously have an influence on purchasing decisions. Therefore, it can be concluded that, the higher the quality of the product, the greater the purchasing decision, and the better and more attractive the promotions are, the higher the purchasing decision at the Mitra Perfume Store.
Analisis Lingkungan Kerja Fisik untuk Meningkatkan Kinerja Pegawai UPTD Balai Latihan Kerja di Dinas Tenaga Kerja dan Transmigrasi Kabupaten Karawang Mustafa Kemal Pasha; Budi Rismayadi; Wike Pertiwi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5324

Abstract

The purpose of this study is to determine the work environment in the UPTD Balai Pelatihan Kerja and what are the problems in the work environment that affect the improvement of employee performance, and to find problems and solutions that can provide benefits as improvements for its employees. Through a qualitative descriptive method using case studies, field observations, and documents of research activity results. The results of this study indicate that an uncomfortable and ineffective work environment can cause a decrease in employee performance in the UPTD Balai Pelatihan Kerja Transmigration Karawang Regency, which has an impact as evidenced by the results of observations that there are several problems related to the work environment. Based on the results of the qualitative descriptive analysis, it can be concluded that by implementing new policies related to the work environment, employee performance can be improved, because a good and comfortable work environment will create working conditions that can provide employee motivation/enthusiasm to work. A good work environment is expected to increase employee performance which can provide benefits for both the organization and employees
Co-Authors Andika Saputra Attie Komala Dewi Citra Savitri Deninda Maryama FS Dwi Epty Hidayaty Endah Rismayanti Ery Rosmawati Fika Nurhikmah Ghina Aulia H. Budi Rismayadi Ica Lupita Yoeanda Mustafa Kemal Pasha Nanda Zerlinda Nur Aurellia Marta Lerifka Maharani Rismayadi, Budi Rizvia Nur Ramadhania Rohaeni Rohaeni Safitri, Intan Meliyani Savitri, Citra Skolastika Amanda Cinta Silence Hilgers Wahyu Indri Hasanah Wiwin Muawiyah Yobellika Br Depari