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All Journal INFOKUM Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) IMTechno: Journal of Industrial Management and Technology Communications in Humanities and Social Sciences Jurnal Riset Teknik Industri Sainteks: Jurnal Sain dan Teknik
Aprilia, Hafiza
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Religion Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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MARKETING COMMUNICATION PROGRAM DESIGN OF MAILO.LTD USING BENCHMARKING AND ANALYTICAL HIERARCHY PROCESS Hafiza Aprilia; Agus Achmad Suhendra; Sari Wulandari
INFOKUM Vol. 9 No. 2, June (2021): Data Mining, Image Processing and artificial intelligence
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.389 KB)

Abstract

Mailo.ltd is one of the businesses engaged in the fashion sector that sells its main products like T-shirts and sweaters in Palembang City. Mailo.ltd sells its products offline and online. However, there are still sales gaps every month and the target is less than stable. The target of Mailo.ltd sales is unstable due to low awareness from the public because Mailo.ltd implement 6 out of 8 marketing communication mix that can still be optimized. Therefore, a research was conducted using the benchmarking method to identify mixed marketing communication gaps and the analytical hierarchy process (AHP) as a tool in finding best practices as a reference in benchmarking recommendations for improvement in mixed marketing communication. The priority order of marketing communication recommendations that need to be implemented by Mailo.ltd includes the use of google ads, maximizing website quality through optimizing the SEO value and bounce rate, posting frequency on Instagram, using e-mail blasts, SMS advertising, adding official resellers, conducting campaigns. social and humanitarian donations, organize our own events, hold giveaways, and use point of purchase in stores
A Systematic Review of Energy Efficiency Appliances Adoption in Developing Country Aprilia, Hafiza; Prambudia, Yudha; Amani, Husni
Journal of Computer Science, Information Technology and Telecommunication Engineering Vol 5, No 1 (2024)
Publisher : Universitas Muhammadiyah Sumatera Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jcositte.v5i1.18209

Abstract

This research examines the escalating energy demand, particularly driven by household electrical appliances in developing countries, highlighting a critical juncture for sustainable development. Through a systematic literature review, the study analyzes the complexity of energy-efficient appliance adoption with a comprehensive approach. Findings underscore the intricate interplay of economic, cultural, and technological factors shaping the adoption landscape, emphasizing the urgent need for transformative measures. Beyond identifying barriers, the research unveils best practices and success stories from developing countries, providing actionable insights. Technological innovations are explored as beacons of hope, offering tangible solutions to identified barriers. Government policy evaluation emphasizes the pivotal role of governance. The study concludes by underscoring the crucial importance of enhancing the adoption of energy-efficient household appliances in developing countries for sustainable development.
Pengendalian Kualitas Produk Cacat Produksi E-Clips Menggunakan Metode Six Sigma Siti Nur Hamidah; Aprilia, Hafiza
Jurnal Riset Teknik Industri Volume 4, No. 2, Desember 2024, Jurnal Riset Teknik Industri (JRTI)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrti.v4i2.5439

Abstract

Abstrak. PT. XYZ adalah perusahaan manufaktur milik negara di Indonesia yang memproduksi produk militer dan non-militer. Penelitian ini menggunakan metode Six Sigma dengan tahapan DMAIC (Define, Measure, Analyze, Improve, Control) untuk mengidentifikasi masalah melalui Critical to Quality (CTQ) dan mengukur kinerja menggunakan DPU, DPO, DPMO, serta nilai sigma. Hasil analisis menunjukkan nilai DPMO sebesar 2091,46 dengan rata-rata sigma 5,24. Penyebab utama cacat diidentifikasi menggunakan diagram Pareto, p-chart, dan fishbone, yang mengungkap kontribusi signifikan dari aspek manusia, mesin, material, dan lingkungan. Usulan perbaikan meliputi pelatihan karyawan untuk meningkatkan pemahaman terhadap SOP, penjadwalan perawatan mesin secara preventif dan prediktif, penggantian atau kerja sama dengan vendor baru untuk bahan baku, serta perbaikan lingkungan kerja dengan pendingin sentrifugal dan alat pelindung telinga. Implementasi usulan ini diharapkan dapat mengurangi tingkat cacat, meningkatkan kualitas produk, dan meningkatkan efisiensi produksi E-Clips pada Divisi TC-AP PT. XYZ secara berkelanjutan. Abstract. PT. XYZ is a state-owned manufacturing company in Indonesia that produces both military and non-military products. This study employs the Six Sigma methodology using the DMAIC stages (Define, Measure, Analyze, Improve, Control) to identify issues through Critical to Quality (CTQ) and assess performance using DPU, DPO, DPMO, and sigma levels. The analysis revealed a DPMO value of 2091.46 with an average sigma level of 5.24. The primary causes of defects were identified using Pareto diagrams, p-charts, and fishbone diagrams, highlighting significant contributions from human, machine, material, and environmental factors. The proposed improvements include employee training to enhance understanding of SOPs, scheduled preventive and predictive maintenance for machinery, replacement of or collaboration with new vendors for raw materials, and workplace enhancements with centrifugal cooling systems and ear protection equipment. The implementation of these recommendations is expected to reduce defect rates, improve product quality, and enhance the efficiency of E-Clips production in the TC-AP Division of PT. XYZ sustainably.
Minimizing the Shipping Costs for Soes Cakes by Sari Asih SME Using the Transportation Method Aprilia, Hafiza; Dewi, Sarastya; Hamidah, Siti Nur
Sainteks: Jurnal Sain dan Teknik Vol 7 No 02 (2025): September
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v7i02.896

Abstract

The increasing demand for jobs in Indonesia, coupled with limited employment opportunities, has encouraged many to establish Small and Medium Enterprises (SMEs). Effective management is vital, especially for businesses with multiple branches, to ensure efficient product distribution and cost minimization. This study focuses on Sari Asih SME, a soes cake producer with several production facilities that supply various marketing locations. Using the Transportation Method from operational research, the study found that the optimal shipping cost is IDR 48,750, demonstrating a feasible and efficient solution.
Toward a comprehensive understanding of multichannel e-commerce behavior: A systematic literature review Nadhira, Rizka; Aprilia, Hafiza
Communications in Humanities and Social Sciences Vol. 5 No. 2 (2025): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.5.2.2025.116

Abstract

This objective of this study is to synthesize studies on consumer usage behavior in multichannel e-commerce through a systematic literature review (SLR). A total of thirteen Scopus-indexed articles published between 2013 and 2025 were analyzed to answer three research questions: (RQ1) how is multichannel usage behavior conceptualized? (RQ2) how are theories used to explain this behavior, and (RQ3) what factors support multichannel e-commerce usage behavior? The review results indicate that multichannel behavior is generally understood as the integrated use of cross-channel technologies, with a theoretical basis dominated by theories of adoption, decision-making, and post-adoption evaluation. For RQ3, focusing on Structural Equation Modeling (SEM)-based studies, satisfaction, perceived value, trust, and perceived usefulness have consistently been demonstrated to influence usage behavior. This review reveals a gap in the use of theory in multichannelsystems dominated by causal explanations at the individual level and provides directions for further research.
Optimasi Kinerja Sistem Antrian Menggunakan Simulasi Diskrit Berbasis ProModel Pada Coffee Fore Cikini Hamidah, Siti Nur; Aprilia, Hafiza; Meilaningrum, Ardania
IMTechno: Journal of Industrial Management and Technology Vol. 7 No. 2 (2026): Vol. 7 No 2 (2026) : Juli 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/imtechno.v7i2.14071

Abstract

Sistem antrian merupakan salah satu permasalahan yang sering terjadi pada sektor jasa, manufaktur maupun F&B akibat ketidakseimbangan antara tingkat kedatangan pelanggan dan kapasitas pelayanan yang tersedia. Salah satunya yang terjadi pada gerai Coffee Fore Cikini,  permasalahan yang terjadi  menyebabkan peningkatan waktu tunggu, panjang antrian, serta penurunan kualitas pelayanan. Penelitian ini bertujuan untuk menganalisis sistem antrian pada gerai Coffee Fore Cikini dan memberikan usulan perbaikan menggunakan pendekatan simulasi diskrit berbasisi perangkat lunak ProModel. Data penelitian diperoleh langsung melalui  wawancara dan observasi langsung terhadap waktu kedatangan pelanggan, waktu pelayanan serta jumlah fasilitas pelayanan yang tersedia. Metodologi penelitian ini diawali dengan merancang model simulasi aktual berdasarkan data waktu yang didapatkan terdiri waktu antara kedatangan (arrivals time), data waktu pemesanan dan pembayaran, data waktu menunggu proses, dan data waktu selesai dilayani. Model simulasi dibangun berdasarkan kondisi actual sistem yang diverifikasi dan divalidasi menggunakan perbandingan output sistem nyata dengan hasil simulasi menggunakan Software ProModel. Selanjutnya diberikan usulan skenario perbaikan berupa perubahan penambahan alokasi sumber daya. Hasil simulasi menunjukkan bahwa skenario usulan mampu menurunkan rata-rata waktu tunggu pelanggan sebesar 23,89%, menambah jumlah exits pelanggan dan meningkatkan tingkat pelayanan dibandingkan kondisi eksisting. Sehingga penggunaan simulasi ProModel dapat menjadi alat bantu yang efektif untuk pengambilan keputusan dalam meningkatkan efisiensi sistem pelayanan.
Co-Authors Agus Achmad Suhendra Dewi, Sarastya Fadil Abdullah Husni Amani Meilaningrum, Ardania Nadhira, Rizka Prambudia, Yudha Sari Wulandari Siti Nur Hamidah