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All Journal Cendekia: Media komunikasi penelitian dan pengembangan pendidikan islam Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Jurnal Nusantara Berbakti Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Dharma Ekonomi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Pengabdian Masyarakat Nian Tana Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Educational Dynamics: International Journal of Education and Social Sciences Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ratri Wikaningtyas
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Dharma Ekonomi

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Analisis Tingkat Kemampuan Literasi Digital Pemasaran (Digital Marketing) Menggunakan Metode Experiential Learning pada Mahasiswa Perhotelan Politeknik Harapan Bersama Wiyanti Wiyanti; Ratri Wikaningtyas
Dharma Ekonomi Vol. 31 No. 2 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i2.154

Abstract

This study is titled "Analysis of the Level of Digital Marketing Literacy Using the Experiential Learning Method Among Hospitality Students at Politeknik Harapan Bersama." The objective of this research is to evaluate and understand the level of digital marketing literacy possessed by hospitality students at Politeknik Harapan Bersama across various aspects, including the use of information technology, digital communication, online collaboration, and data security. This study employs a quantitative approach using a survey method, with questionnaires distributed to 26 students. The findings indicate that most students have an excellent level of digital marketing literacy, with an average percentage of 84.78%. However, there are still areas that need improvement, such as understanding digital ethics and selecting valid information. These findings provide valuable insights for developing more effective training programs to enhance digital skills in Hospitality Study Program.
Co-Authors Bahri Kamal, Bahri Bahrun Niam Dany Sucipto Ghea Dwi Rahmadiane Handoko Aji Wardana Imam Budi Prasetyo Istiqomah Istiqomah Martselani Adias Sabara Nurhayati Nurhayati Putri Izza Qirom Qirom Ririn Hestiningtyas Rony Dharpono Rozin Arkan Sigit Arvianto Ulil Albab Wiyanti Wiyanti WIYANTI WIYANTI, WIYANTI