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All Journal Jurnal Penelitian Ilmiah INTAJ Pendas : Jurnah Ilmiah Pendidikan Dasar JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Journal Sport Science, Healt and Tourism of Mandalika (Jontak) Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Tebuireng: Journal of Islamic Studies and Society Southeast Asia Journal of Graduate of Islamic Business and Economics Feedback International Journal of Communication Ruang Komunitas : Jurnal Pengabdian Masyarakat Jurnal Kolaborasi Akademika Seumike : Society Progress Journal AICOS
Desiana
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS AT CAFÉ NOKA IN SUNGAI PENUH CITY Ditama, Rezki Agrisa; Azhar, Azhar; Nilda, Elvi; Syamsarina; Desiana; Mailindra, Wiyan
Asian Journal of Islamic Economic Studies Vol. 2 No. 2 (2025): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v2i2.6090

Abstract

This study aims to analyze the influence of brand image and product quality on purchasing decisions at Café Noka in Sungai Penuh City. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to Café Noka customers and analyzed using multiple linear regression techniques. The results show that brand image and product quality have a positive and significant impact on purchasing decisions. A strong brand image enhances customer trust, while good product quality contributes to customer satisfaction, ultimately encouraging purchasing decisions. The findings suggest that Café Noka should maintain and improve its brand image and product quality to increase customer loyalty and purchase interest.
Corporate Governance, Financial Performance, and Firm Value: Empirical Evidence from the Indonesian Energy Sector Dermawan, Wildan Dwi; Desiana; Sanjayyana, Adzka Rosa
JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Vol. 9 No. 1 (2026): JABI (JURNAL AKUNTANSI BERKELANJUTAN INDONESIA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JABI.v9i1.y2026.p43-57

Abstract

This study aims to examine good corporate governance, financial performance, capital structure, good governance mechanisms, and company size in increasing the value of the energy sector in Indonesia. The method used is linear regression analysis with a purposive sampling technique. The sampel study for analysis from 26 energy companies from 2020 to 2024 amounts to 130 observations. The results of the study indicate that financial performance, debt-to-equity ratio, managerial performance, and independent commissioners significantly influence corporate value. However, company size and the independent board of commissioners do not affect firm value. This research shows that financial performance and good governance in the energy sector play a crucial role for management in managing and enhancing corporate value. This study will highlight the importance of the variables studied in managing corporate value in the energy sector using the latest and most up-to-date research data, thereby contributing to both practitioners and academics
The Effect Of Work Stress and Emotional Intelligence On Job Satisfaction And Its Impact On The Performance Of Nurses At Palembang Bari Regional General Hospital Desiana; Djatmiko Noviantoro; Nashir; Sari Sakarina
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 5 No. 1 (2026): May
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v5i1.5111

Abstract

A hospital is an integral part of a health and social organisation with various functions, particularly in providing services, preventing, and treating diseases in the community. Nurses, as "the caring profession," play a crucial role in providing quality healthcare services in hospitals. Nurses are the most important human resource in hospitals due to their dominant number (55-65%), therefore, attention is needed to ensure nurse performance in carrying out their duties and functions in healthcare services to patients. A nurse's ability to manage emotions will determine the level of stress a nurse feels, which will then affect job satisfaction and ultimately affect their performance. The purpose of this study was to determine the effect of work stress and emotional intelligence on job satisfaction and its impact on nurse performance at Palembang BARI Regional Hospital. This study used a Structural Equation Model (SEM) operated through the Partial Least Square (PSL) programme. The sampling technique in this study employed stratified random sampling with 73 samples. The results of the hypothesis test showed that job stress affects nurse job satisfaction at Palembang BARI Regional Hospital with a statistical t value of 3.744 > 1.96 or P Value 0.000 < 0.05. Emotional intelligence affects job satisfaction with a statistical t value of 5.276 > 1.96 or P Value 0.000 < 0.05. Job stress affects nurse performance with a statistical t value of 4.443> 1.96 or P Value 0.000 <0.05. Emotional intelligence influences performance with a t statistic of 3.286 > 1.96 or a P Value of 0.001 < 0.05. Job satisfaction influences nurse performance with a t statistic of 5.409 > 1.96 or a P Value of 0.000 < 0.05. The results of this study have implications for managerial policies that can be used as a reference by management in determining the priority scale of what policies should be implemented.
Co-Authors Ainur Rachman Azhar Azhar Azhar Bustami Bustami, Yuserizal Datuk Imam Marzuki Dermawan, Wildan Dwi Ditama, Rezki Agrisa Eka Putra Endah Sri Wahyuni Fitriani, Neiliel Harahap, Samsul Bahry Marlina MIFTAHUL JANNAH Nanang Arianto Nashir Nilda, Elvi Noviantoro, Djatmiko Nurhayati Rusdi Safrizal Safrizal Sanjayyana, Adzka Rosa Sari Sakarina Sulthan Syahrir, Meriyati Sumanti, Eva Susanti Hasibuan susanti-hasibuan Syamsarina Syamsarina, Syamsarina Wirda Hayati Wiyan Mailindra, Wiyan Zubaidah