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All Journal Jurnal Pariwisata ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Travel, Hospitality and Events Jurnal Pariwisata Nusantara BINA CIPTA Jurnal Sains Terapan Pariwisata Jurnal Abdi Anjani Jurnal Ilmiah Pariwisata
Prakoso, Ganang Aditiyo
Politeknik Internasional Bali
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Veterinary Other

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Optimizing Social Engagement Through Community-Based English Education: a Case Study of Beraban English Club at Nuanu Social Fund Prakoso, Ganang Aditiyo; Pratama, I Wayan Adi; Iskandar, Zevania Damayanti
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.737

Abstract

This study explores the optimization of social engagement strategies through a community-based English education program Beraban English Club implemented by Nuanu Social Fund in Beraban Village, Tabanan, Bali. Utilizing a qualitative-descriptive research approach, data were collected through participatory observation, pre-test and final-test evaluation, in-depth interviews, and activity documentation involving 7 active youth participants from Karang Taruna GAPERA and key stakeholders from Nuanu Social Fund. Drawing on experiential learning theory (Kolb, 1984), the study examined how participatory and community-based learning approaches could enhance emotional involvement, peer collaboration, and contextual learning experiences. The results demonstrate that while social engagement levels remained moderate due to external factors related to local customs and responsibilities, the program achieved significant improvements in English proficiency (from 61% to 82%, representing a 34% increase) and strengthened community connections. The study identifies critical factors influencing engagement success, including participant recruitment methods, scheduling considerations relative to local cultural calendars, and the importance of personalized motivational strategies. These findings contribute to understanding how educational social events can effectively combine language skill development with sustainable community social impact. This research offers both theoretical implications for community learning models and practical recommendations for future initiatives by Nuanu Social Fund and similar social organizations seeking to enhance youth empowerment through culturally-sensitive, participatory education programs.
Exclusive Cultural Event Strategies for Advancing Sustainable Tourism in Bali Prakoso, Ganang Aditiyo; Yuliana, Yuliana; Mulia, Victor Bangun
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15415

Abstract

Purpose: This research aims to analyze strategies for developing exclusive cultural events to support sustainable tourism in Bali by focusing on cultural preservation, community involvement, and quality visitor experiences rather than increasing tourist numbers alone. Method: This study uses a qualitative case study approach. Data were collected through in-depth interviews with five experts in event management and tourism. The data were then analyzed using the SWOT framework to identify strengths, weaknesses, opportunities, and threats related to the implementation of exclusive cultural events in Bali. Result: The findings show that Bali has strong advantages, such as authentic cultural heritage, a well-known destination image, and institutional support. Opportunities also come from the growing global demand for quality tourism and collaboration across sectors. However, challenges remain, including limited human resource capacity, lack of technological innovation, and the continued dominance of mass tourism trends. Contribution: This research contributes to event management and tourism studies by showing that curated, immersive, and community-based cultural events can become an effective strategy for sustainable tourism development. The findings can help policymakers, tourism stakeholders, and event organizers design tourism programs that protect culture, strengthen local communities, and improve destination sustainability.
Co-Authors Anak Agung Nyoman Sri Wahyuni Baskoro Harwindito Diky Budiman I Gede Dody Okta Biantara Iskandar, Zevania Damayanti Jery christianto Kesumadewi, Anak Agung Ratih Leonardo Gunawan, Leonardo Lumanauw, Nelsye Marmaiyatno Mulia, Victor Bangun Pratama, I Wayan Adi Prianta, Putu Agung Sedana, Made Herry Erika Wahyuni, A. Nyoman Sri Wahyuni, Anak Agung Nyoman Sri Yuliana Yuliana