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All Journal Jurnal Algoritma Jurnal Kalibrasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Khazanah Sosial JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Algoritma Jurnal Kalibrasi ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Media Pengabdian Komunikasi Journal Of Entrepeneurship and Strategic Management (JESM)
Suseno, Novie Susanti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Perencanaan Perbaikan Kinerja Perusahaan: Studi Kasus: CV. Kiki Jaya Motor Suseno, Novie Susanti; Aulawi, Hilmi; Al Faujan, Septian Kiki
Jurnal Kalibrasi Vol 22 No 1 (2024): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.22-1.1557

Abstract

Penelitian ini bertujuan untuk melakukan pengukuran secara komprehensif terhadap kinerja perusahaan CV. Kiki Jaya Motor serta melakukan perbaikan terhadap kinerja yang kurang optimal. Pengukuran dilakukan dengan Balanced Scorecard melalui empat perspektif yakni perspektif keuangan, pelanggan, bisnis internal, dan pertumbuhan dan pembelajaran. Hasil pengukuran menyatakan perspektif keuangan, bisnis internal, dan pertumbuhan dan perkembangan berkinerja baik sesuai tolok ukur yang telah ditentukan. Sementara itu, pada perspektif pelanggan berkinerja tidak baik dengan Customer Retention Rate dan Acquisition Rate tidak mencapai 50% selama 12 bulan terakhir dan kepuasan pelanggan berada di level kurang puas. Selanjutnya, direncanakan perbaikan sesuai dengan hasil pengukuran yang telah dilakukan menggunakan Analytical Hierarchy Process. Hasil perencanaan diperoleh tujuan perbaikan berdasarkan patokan nilai yang ada pada perspektif pelanggan yaitu optimalisasi pengalaman pelanggan untuk meningkatkan retensi dan kepuasan dengan kriteria atau misi yaitu peningkatan kualitas dan pelayanan serta dalam proses perbaikannya menggunakan pemilihan alternatif yaitu melakukan survei kepuasan pelanggan secara berkala untuk mengidentifikasi area peningkatan, melakukan riset pasar untuk memahami kebutuhan dan preferensi pelanggan, menyediakan produk atau layanan yang memadai di berbagai kanal distribusi, melakukan tranparansi dalam proses rantai pasokan, dan melakukan pelatihan reguler untuk meningkatkan kualitas pelayanan.
Strategi Penentuan Harga Jual Gula Kawung: Kunci Peningkatan Pendapatan Bagi Pelaku Usaha Mikro Kp. Bekuk Desa Panyindangan Kecamatan Pakenjeng Kabupaten Garut Suseno, Novie Susanti; Wahyuningsih, Wahyuningsih; Ungkari, Marti Dewi
Jurnal Media Pengabdian Komunikasi Vol 4, No 2 (2024): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v4i2.320

Abstract

Abstract Kp. Bekuk, Garut is one of the areas where kawung/palm sugar is made. Based on a survey conducted among kawung/palm sugar makers, there is an inability to calculate the cost of production correctly due to the lack of ability of business actors in classifying costs. So that this community service aims to provide assistance and training to business actors who make kawung/palm sugar so that they can compile and classify these costs into production costs. This goal is achieved through seminars, and conducting training and assistance that will provide information on the importance of the benefits of determining production costs. The implementation time for this Community Service starts from June 2024 to July 2024. The location of this community service is carried out in Kp. Bekuk, Panyindangan Village, Pakenjeng District, Garut Regency. The stages of activities carried out are: (1) Preparation Stage, (2) Implementation Stage and (3) Evaluation and Monitoring Stage. Cooperation from this activity is expected that business actors can compile production costs, determine product selling prices which can ultimately increase their business income. The business opportunity for kawung/palm sugar is quite promising, this is proven by the many food products that use kawung/palm sugar as the raw material. Keywords: Cost of goods Sold; selling price; revenue. Abstrak Kp. Bekuk, Garut merupakan salah satu daerah pelaku usaha pembuat gula kawung/aren. Berdasarkan survei yang dilakukan kepada pembuat gula kawung/ aren terdapat adanya ketidakmampuan dalam menghitung harga pokok produksi secara tepat karena kurangnya kemampuan para pelaku usaha dalam penggolongan biaya. Sehingga pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan dan pelatihan pada pelaku usaha pembuat gula kawung/ aren agar dapat menyusun dan mengklasifikasi biaya tersebut menjadi biaya produksi. Tujuan tersebut dicapai dengan melalui seminar, dan melaksanakan pelatihan serta pendampingan yang akan memberikan informasi mengenai pentingnya manfaat menentukan biaya produksi. Waktu pelaksanaan PkM ini dimulai dari bulan Juni 2024. s.d Juli 2024. Adapun yang menjadi lokasi pengabdian ini dilaksanakan di Kp. Bekuk Desa Panyindangan Kecamatan Pakenjeng Kabupaten Garut. Tahapan kegiatan yang dilakukan adalah: (1) Tahap Persiapan, (2) Tahap Pelaksanaan dan (3) Tahap Evaluasi dan Monitoring. Kerjasama dari kegiatan ini diharapkan pelaku usaha dapat menyusun harga pokok produksi, menentukan harga jual produk yang pada akhirnya dapat meningkatan pendapatan usahanya. Peluang usaha gula kawung/aren, cukup menjanjikan hal ini terbukti banyaknya produk makanan yang menggunakan bahan baku gula kawung/aren. Kata-kata kunci: Harga pokok produksi; harga jual; pendapatan.
Pengaruh Literasi Keuangan Dan Penggunaan Media Sosial Terhadap Kinerja UMKM Aulia, Elvira Frischa; Mariska, Revi Sasti; Suseno, Novie Susanti
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 11 No 1 (2025): JRAK Jurnal Riset Akuntansi dan Bisnis Januari 2025
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/jrak.v11i1.2241

Abstract

Our main objective in conducting this research is to identify the relationship between MSME performance and the level of financial literacy and social media usage in Garut Regency. The purpose of this study is to help MSMEs, which in turn will help the economy, the labor market, and the field of management and economic theory. The sample for this study consists of all micro, small, and medium enterprises (MSMEs) in Garut Regency, which is 45 samples. The author used a questionnaire to collect information directly from the MSME players in Garut Regency. After collecting data through surveys and literature studies, the author analyzed it using multiple linear regression and the coefficient of determination. Quantitative methods were used in this study. Based on the research results, there is an influence between financial literacy and the success of micro, small, and medium enterprises (MSMEs). Micro, small, and medium enterprises (MSMEs) tend to do better when their owners are financially literate and active on social media.
Perempuan dalam Komunikasi Pembangunan Usaha Mikro, Kecil dan Menengah (UMKM) di Kabupaten Garut, Indonesia Elsan, Helena Zaskia; Suseno, Novie Susanti; Yatnosaputro, Rosanti Utami Dewi Suyatman
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 14, No 1 (2025)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v14i1.3339

Abstract

This study examines the role of women in development communication for the growth of Micro, Small, and Medium Enterprises (MSMEs) in Garut Regency. Despite their significant contribution, women face various challenges, including limited access to capital, training, and technology. This study aims to analyze the role of women in implementing development communication to support MSME growth, identify key barriers hindering their participation, and evaluate the effectiveness of the diffusion of innovation approach in MSME training. A qualitative approach is employed, using in-depth interviews, observations, and literature reviews to collect data. The concept of development communication, particularly the participatory approach, is applied to analyze women's active roles in economic activities and decision-making. The findings indicate that effective communication and inclusive training can enhance women's empowerment in the MSME sector, although structural barriers remain. Improvements in training delivery and better access to resources are needed to support women's active participation in MSMEs.Penelitian ini mengkaji peran perempuan dalam komunikasi pembangunan untuk pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Garut. Meskipun kontribusi mereka cukup besar, perempuan menghadapi berbagai tantangan seperti keterbatasan akses terhadap modal, pelatihan, dan teknologi. Penelitian ini bertujuan untuk menganalisis peran perempuan dalam penerapan komunikasi pembangunan yang mendukung pengembangan UMKM, mengidentifikasi hambatan utama yang menghambat partisipasi mereka, serta mengevaluasi efektivitas pendekatan difusi inovasi dalam pelatihan UMKM. Pendekatan kualitatif digunakan dengan metode wawancara mendalam, observasi, dan studi pustaka untuk mengumpulkan data. Konsep komunikasi pembangunan, khususnya pendekatan partisipatoris, diterapkan untuk menganalisis peran aktif perempuan dalam kegiatan ekonomi dan pengambilan keputusan. Hasil penelitian menunjukkan bahwa komunikasi yang efektif dan pelatihan yang inklusif dapat meningkatkan pemberdayaan perempuan di sektor UMKM, meskipun hambatan struktural masih ada. Diperlukan perbaikan dalam penyampaian pelatihan serta akses yang lebih baik terhadap sumber daya untuk mendukung partisipasi aktif perempuan dalam UMKM.
Literasi Keuangan dan Sikap Keuangan: Implikasinya terhadap Perilaku Manajemen Keuangan melalui Hedonism Lifestyle Mariska, Revi Sasti; Suseno, Novie Susanti; Kusmiati, Eti
Jurnal Akuntansi Terapan dan Bisnis Vol 5 No 1 (2025): July
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/asersi.v5i1.5970

Abstract

The increasing consumptive behavior among Generation Z shows the need for an understanding of the factors that influence financial management. This study aims to examine the effect of financial literacy and financial attitudes on financial management behavior, with hedonism lifestyle as a mediating variable. Using a quantitative approach through survey method, this study involved 100 participants from Generation Z workforce in Garut Regency who were selected through accidental sampling technique. Data analysis was conducted using SEM-PLS method. The results showed that financial literacy and financial attitudes have a positive effect on financial management behavior, while hedonic lifestyle has a negative effect. In addition, hedonic lifestyle mediates the relationship between financial attitudes and financial management behavior. The findings confirm the importance of implementing financial literacy education into the school curriculum and job training programs, as well as the need for socialization to regulate consumptive lifestyles in order to foster a younger generation capable of making wise financial decisions.
Pelatihan Public Speaking Role-Play untuk Pengembangan Diri Santri di Pesantren Fauzan Garut sopiah, Sopi; Suseno, Novie Susanti
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.4495

Abstract

Purpose: The primary aim of this program is to improve the students’ public speaking skills, enabling them to confidently deliver messages and communicate effectively in front of others. Methodology: The program was conducted in a structured manner, beginning with an intensive public speaking training session, followed by weekly mentoring over a month. The training covered voice control, body language, and message delivery strategies. The role-play-based mentoring was held in two main practice rooms, the dakwah and sholawat/qoriah rooms, providing realistic environments for students to practice. Results: The program successfully increased participants' self-confidence, as evidenced by their enhanced willingness to speak in public, deliver religious messages, and engage in social interactions. This service has proven to be effective in improving students' communication skills, which are crucial for both religious preaching (dakwah) and everyday social interactions. Conclusion: In conclusion, the structured combination of public speaking training and role-play-based mentoring is an effective approach to developing self-confidence and communication skills among Islamic boarding school students. Future improvements, such as the integration of audiovisual tools, may further strengthen the program’s outcomes. Limitations: The activity did not incorporate audio-visual media, which slightly hindered the impact of some presentation methods. Future sessions may benefit from using tools like projectors and microphones to enhance learning and practice. Contribution: This program has positively impacted the participants by enhancing their public speaking abilities, which will be beneficial for both their religious and social engagement.
Co-Authors Al Faujan, Septian Kiki Aulia, Elvira Frischa Awaliah, Nada Elsan, Helena Zaskia Febrina, R. Ismira Hilmi Aulawi Iis Zilfah Adnan, Iis Zilfah Kusmiati, Eti Mariska, Revi Sasti Muchtar, Alyya Najla Nabhani, Irfan Resty Mustika Pratiwi Rustandi Rustandi, Rustandi Sopiah, Sopi Susanto, Riki Aji Sylvia, Via Ungkari, Marti Dewi Utami Dewi, Rosanti Wahyuningsih Wahyuningsih Winda Wulandari, Winda Yatnosaputro, Rosanti Utami Dewi Suyatman