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All Journal Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Zonasi: Jurnal Sistem Informasi Infotek : Jurnal Informatika dan Teknologi DEVICE Jurnal Teknik Informatika MES Management Journal Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal Padamu Negeri Prosiding Seminar Kesehatan Nasional
Intan Oktaviani
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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INDUKSI DIGITAL MARKETING PADA UKM HEWAN MENCIT DALAM MENINGKATAN PENJUALAN Triana Triana; Bagas Ardiyantoro; Intan Oktaviani
Jurnal Padamu Negeri Vol. 2 No. 4 (2025): Oktober : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/zkrh9q73

Abstract

The development of digital technology provides great opportunities for Small and Medium Enterprises (SMEs) to improve efficiency and expand their marketing reach. The SME providing laboratory test mice in Surakarta still faces limitations in marketing processes, customer data management, and product distribution, which are mostly carried out manually. This Student Creativity Program (PKM) activity aims to implement digital marketing transformation through the development and application of the Digital Laboratory Test Mice Application of Surakarta as an integrated platform for promotion, ordering, and customer data management. The implementation methods include partner needs analysis, web and mobile-based system design, user training, and effectiveness evaluation. The results show significant improvements in transaction efficiency, ease of product information access, and market reach expansion for the SME. Through the application’s implementation, the partner SME is able to adapt to digital trends, strengthen competitiveness, and enhance service professionalism in providing laboratory test mice.
Co-Authors Adi Saputra Junaidi Adrianto Ahmad Bagas Ardiyantoro brigitta harlim Cepi Saepuloh Chairul Chairul Deleviar, Angky Fay Hasanah, Herliyani Mahendra, Satria Yudha Maulindar, Joni Moh Muhtarom Muh Amin Faiz Nur Ridho Muhamad Aldiyansyah Permatasari, Hanifah Putra Hadi Ratna Puspita Indah Sunarsih Tariska Zidny Fatikhah Triana Triana WIJI LESTARI