Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JURNAL AGRICA Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M)
Karseno
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Riset Pasar Produk Kecap Coconut Aminos : (Studi Kasus Coconut Aminos “Gulapa” PT. Berkat Petani Indonesia ) Dharmawan, Budi; Sakhidin; Karseno; Widyarini, Indah; Satriani, Ratna; Sudarmadji, Arief; Sunendar; Novia, Rifki Andi
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer awareness of a healthy lifestyle is driving an increase on demand for food products that are low in sodium, gluten-free, and made from natural ingredients. Coconut aminos with the brand "Gulapa" is one of the new products to meet the demand made by PT. Berkat Petani Indonesia. For this reason, market research is needed regarding the position of the product from the consumer's perspective. This study was aimed to analyze the market potential of coconut aminos "Gulapa", evaluate consumer preferences, and identify effective marketing strategies. The research period was 5 (five) months in 2024 in Banyumas, Purbalingga, Purwokerto, and Cilacap Regencies, Central Java Province. The descriptive analysis method was used with data collection using qualitative approach through observation and interviews, as well as secondary data analysis. Data was analyzed using worksheet as a tool to represent what was to be known and researched. The results of the worksheet analysis can be concluded that most consumers were not familiar with coconut aminos products, but have high interest in trying them. Consumer preferences for choosing healthy coconut aminos include a priority order in the form of brand reputation, taste, price, and ease of purchase access. Consumers tend to choose local products over imports. The main distribution channels preferred by consumers include supermarkets, online stores, and grocery stores. The product has great potential to compete in the market. Recommended marketing strategies include consumer education, brand image strengthening, and distribution expansion. The implications of the results of this study are the product of coconut aminos “Gulapa” has a fairly broad market opportunity, a clear marketing strategy direction, and the need for continuous market education. With the proper approachment, coconut aminos “Gulapa” could be the main choice as a substitute for traditional soy sauce in Indonesia.
Inovasi teknologi modern pengolahan sirup buah mangrove solusi strategis mewujudkan kemandirian ekonomi masyarakat pesisir Sulistiyawati, Indah; Farisi, Herdian; Karseno
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i4.24173

Abstract

Program pemberdayaan kemitraan masyarakat ini dilaksanakan di Desa Kutawaru, Segara Anakan, Cilacap dengan tujuan meningkatkan kapasitas dan kemandirian ekonomi masyarakat pesisir melalui inovasi teknologi pengolahan buah mangrove menjadi produk pangan bernilai tambah. Metode yang digunakan adalah pendekatan partisipatif (Participatory Action Research), meliputi wawancara awal, focus group discussion (FGD), pelatihan teknis berbasis partisipasi, serta pendampingan manajemen usaha yang disertai monitoring dan evaluasi. Kebaruan program terletak pada penerapan teknologi modern untuk mengolah buah mangrove menjadi minuman sirup berkualitas, disertai strategi diferensiasi melalui branding digital dan pemasaran daring. Hasil kegiatan menunjukkan peningkatan keterampilan produksi dan pengetahuan masyarakat sebesar 21,33%, terbentuknya diversifikasi produk olahan berbasis mangrove, tersusunnya sistem manajemen usaha sederhana, serta peningkatan akses pasar melalui platform digital. Capaian ini tidak hanya meningkatkan kapasitas individu, tetapi juga memperkuat jejaring ekonomi lokal dengan potensi peningkatan pendapatan dan keberlanjutan usaha. Dengan demikian, tujuan program untuk memberdayakan masyarakat pesisir berbasis inovasi teknologi dan strategi pemasaran modern dinyatakan tercapai, sekaligus menawarkan model pengabdian yang aplikatif dan replikatif bagi kawasan pesisir lainnya.
Co-Authors Arief Sudarmadji Budi Dharmawan Herdian Farisi INDAH WIDYARINI Ratna Satriani Rifki Andi Novia Sakhidin Sulistiyawati, Indah Sunendar