Article Per Year (5 Year)
p-Index From 2020 - 2025
1.006
P-Index
This Author published in this journals
All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis International Journal of Business, Law, and Education Al-Buhuts (e-journal) Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi Mandalika Journal of Community Services
Mohungo, Yolanda
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Penguatan Nilai Kewirausahaan yang Kreatif dan Inovatif pada Kelompok Usaha Di Kecamatan Weda Kabupaten Halmahera Tengah Laela, Laela; Mohungo, Yolanda
Mandalika Journal of Community Services Vol. 2 No. 2 (2025): Mandalika Journal of Community Services (In-Press)
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v2i2.164

Abstract

Program Pengabdian kepada Masyarakat ini bertujuan untuk memperkuat nilai-nilai kewirausahaan, dengan fokus pada kreativitas dan inovasi pada kelompok usaha yang dipimpin oleh ibu-ibu di Kecamatan Weda, Halmahera Tengah. Program ini dilaksanakan oleh tim pascasarjana dari Universitas Khairun dan ditujukan untuk mengatasi keterbatasan keterampilan kewirausahaan dan pengetahuan pemasaran di kalangan pelaku usaha kecil setempat. Kegiatan ini mencakup lokakarya dan sesi pendampingan untuk menyampaikan strategi peningkatan kreativitas dan inovasi dalam pengembangan produk. Melalui sesi interaktif, peserta mempelajari sikap kewirausahaan seperti ketangguhan dan adaptabilitas pasar yang penting untuk mempertahankan keunggulan kompetitif dalam bisnis mereka. Hasil kegiatan menunjukkan dampak positif terhadap kepercayaan diri peserta dalam keterampilan pengembangan dan pemasaran produk, serta menekankan pentingnya dukungan berkelanjutan dan kerja sama dengan instansi terkait. Program ini menyoroti peran nilai-nilai kewirausahaan dalam mendorong ketahanan ekonomi lokal, khususnya bagi industri kecil yang menghadapi persaingan pasar dan keterbatasan sumber daya.
Membangun Kesadaran Green Economy pada Siswa di Madrasah Aliyah Alkairaat Ternate Mohungo, Yolanda; Laela, Laela
Mandalika Journal of Community Services Vol. 2 No. 2 (2025): Mandalika Journal of Community Services (In-Press)
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v2i2.186

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk membangun kesadaran akan pentingnya konsep green economy pada siswa Madrasah Aliyah Alkhairaat Ternate. Kegiatan ini dilatarbelakangi oleh meningkatnya eksploitasi sumber daya alam tak terbarukan serta rendahnya kesadaran generasi muda mengenai pentingnya menjaga lingkungan. Pelaksanaan PKM berlangsung dari Januari hingga Agustus 2024, melibatkan kerjasama antara tim pelaksana dari Program Pascasarjana Universitas Khairun dan pihak Madrasah Aliyah Alkhairaat. Kegiatan diawali dengan sosialisasi dalam bentuk ceramah dan diskusi yang diikuti oleh siswa kelas X dan XI. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman siswa terhadap konsep green economy dan penerapannya dalam kehidupan sehari-hari. Sosialisasi ini diharapkan mampu menciptakan efek berkelanjutan di mana siswa yang teredukasi dapat menyebarkan informasi kepada keluarga dan teman-teman mereka. Dengan demikian, kesadaran terhadap isu lingkungan dapat tumbuh secara bertahap di kalangan generasi muda. Kendala yang dihadapi selama kegiatan bersifat minimal, berkat kerjasama yang baik antara tim PKM dan pihak sekolah. Rencana tindak lanjut dari kegiatan ini meliputi pengenalan dan pembuatan produk kreatif yang ramah lingkungan sebagai bentuk penerapan green economy di lingkungan sekolah. Kegiatan ini diharapkan dapat menjadi katalisator dalam meningkatkan kesadaran lingkungan di kalangan siswa dan memperkuat komitmen mereka dalam menjaga kelestarian alam di masa mendatang.
The Role of Brand Awareness in Mediating the Effect of Social Media Campaign on Purchase Intention Hasan, Tity Alayda; Haji, Sulfi Abdul; Mohungo, Yolanda
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1018

Abstract

This study aims to analyze the role of Brand Awareness in mediating the effect of Social Media Campaigns on Purchase Intention for Warner Bros. movie marketing in Indonesia. Specifically, this research examines the intention to purchase movie tickets from Warner Bros. as a production house. This research was conducted through quantitative approach with a total of 110 respondents who have certain criteria, namely aged 17 to 50 years, social media users (Instagram, X, Tiktok, and Facebook), and have watched movies produced by Warner Bros. The data was processed using the Structural Equation Modelling with the Smart Partial Least Square statistical program. The results of this study prove that: Social Media Campaign has a significant effect on Purchase Intention; Social Media Campaign has a significant effect on Brand Awareness; Brand Awareness has a significant effect on Purchase Intention; and Brand Awareness mediates the effect of Social Media Campaign on Purchase Intention.
PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (STUDI KASUS PENGUNJUNG PANTAI JIKO MALAMO) Panigoro, Safri; Himawan Sardju, Himawan; Aris, Iqbal M.; Dinsie, Laela; Mohungo, Yolanda; Mustika, Hindah
Jurnal Ekonomi Manajemen Bisnis Syariah dan Teknologi Vol. 4 No. 1 (2025): Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/embistek.v4i1.185

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Pengaruh Promosi dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali Yang Di Mediasi Olah Kepuasan Kerja Studi Pada Pantai Jiko Mala.mo. Data yang digunakan dalam penelitian ini berupa data primer dari 115 responden yang dikumpulkan melalui google formulir yang telah melalui tahapan validitas dan reliabilitas. Pengujian hipotesis penelitian digunakan teknik analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa hanya variabel promosi dan kualitas pelayanan berpengaruh positif terhadap minat berkunjung kembali Sedangkan untuk pengujian efek moderasi didapati bahwa hanya variabel kualitas pelayanan yang mampu di mediasi kepuasan pengunjung dan variabel promosi tidak mampu di mediasi oleh kepuasan pengujung.
Pengaruh Lifestyle dan Green Knowledge Terhadap Green Purchase Behavior yang Dimediasi Good Purchase Intention Laela, Laela; Mohungo, Yolanda
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.6308

Abstract

This study aims to analyze the influence of Lifestyle and Green Knowledge on Green Purchase Behaviour with Green Purchase Intention as a mediating variable. The study is motivated by the growing public awareness of environmental issues and the importance of understanding the factors that drive environmentally friendly purchasing behavior. A quantitative approach was used, employing Structural Equation Modeling (SEM) as the analytical technique. Data were collected through a questionnaire distributed to 100 respondents with experience in purchasing eco-friendly products. The results show that lifestyle does not have a direct effect on green purchase behaviour but has a positive effect on green purchase intention. Green knowledge has a positive effect on green purchase behaviour but does not influence green purchase intention. Furthermore, green purchase intention is found to significantly mediate the relationship between lifestyle and green purchase behaviour, but not the relationship between green knowledge and green purchase behaviour. These findings reinforce the importance of building environmentally friendly purchase intentions through consumer lifestyle in order to enhance green purchasing behavior.
Rural Tourism, Agri Tourism; Sebuah Penelusuran Literature Khaeril, Khaeril; Mohungo, Yolanda; -, Laela
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v2.i1.p142-157

Abstract

Village are the smallest community entities that exist in a state structure. There are many problems faced, for example poverty, inadequate basic infrastructure, less skilled human resources, insufficient employment opportunities. Tourism village - Agri tourism is expected to be a solution to dealing with classic problems that exist in rural areas. This article aims to identify research gaps in the field of study of tourism villages in a systematic search, identify reference authors in the field of Rural Tourism, agri-tourism., Identify the theories used in the Tourism Village article. The article implements a qualitative method with the Literature review method with the help of the Perish Publish Program to compile the data script and Vos Viewer is used to analyze the data. The results show that there is an opportunity to continue studying tourism villages, especially with regard to sustainable development, involvement of local communities and development / development of tourist villages, adopting ICT for tourism villages in order to improve performance and tourism visits, and alleviate poverty. Also obtained are several authors who become references in the study of tourist villages. There are also 13 theories used in studying tourism villages and agritourism, this shows that the tourism village as an object of study is still open to being in and is very dynamic in its development.
Co-Authors -, Laela Aris, Iqbal M. Dinsie, Laela Haji, Sulfi Abdul Hasan, Tity Alayda Himawan Sardju, Himawan Khaeril, Khaeril Laela Laela Mustika, Hindah Safri Panigoro