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Market and Entrepreneurial Orientation Affect Marketing Performance in Small and Medium-Sized Businesses Through Competitive Advantage Masuku, Djunaid; Jannang, Abdul Rahman; Haji, Sulfi Abdul
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.670

Abstract

This study examines the effect of market orientation and entrepreneurial orientation on marketing performance in SMEs in Ternate City. It uses explanatory research to analyze the cause-and-effect relationship between variables and test hypotheses. The sample consisted of 85 respondents from the food sector, selected using proportional stratified random sampling. Data analysis was conducted through path analysis using SmartPLS version 4.0. The results showed that market orientation, entrepreneurial orientation, competitive advantage, and marketing performance have a significant influence. However, market orientation does not directly impact marketing performance, especially through competitive advantage. This study suggests the need for increased market orientation activities to improve marketing performance. This can be achieved by understanding consumer preferences, monitoring competitor products, and improving organizational structure. By implementing these strategies, SMEs in Ternate City can achieve better competition and marketing performance.
The Impact of Product Quality on Brand Switching with Customer Dissatisfaction as a Mediating Factor (A Study on Acer Laptop Users in Ternate City) Taroreh, Niconoor; Jannang, Abdul Rahman; Haji, Sulfi Abdul
Jurnal Manajemen Sinergi Vol 12, No 2 (2024): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v12i2.9436

Abstract

ABSTRACTObjective: This study aims to analyze the effect of product quality on customers' decisions to switch brands, considering the mediating role of customer dissatisfaction.Methodology: This research employs a quantitative approach involving a population of 110 employees from the city of Ternate. The survey was conducted by distributing questionnaires directly using a 5-point Likert scale. Data analysis techniques utilized include Partial Least Square (PLS) with SmartPLS 4.0 software.Findings: The results indicate that the effect of product quality on customer dissatisfaction has a T-statistic value of 2.026 and a P-value of 0.043, indicating a positive and significant influence. Additionally, customer dissatisfaction positively and significantly affects the decision to switch brands. However, the direct effect of product quality on the decision to switch brands is negative and not significant.Conclusion: The results of this research show that: (1) product quality has a negative and insignificant influence on brand switching; (2) product quality has a significant effect on customer dissatisfaction; (3) customer dissatisfaction has a significant effect on brand switching; (4) product quality has a significant effect on brand switching through customer dissatisfaction. 
Implementasi Kinerja Komite Sekolah dalam Manajemen Berbasis Sekolah di SMA Negeri 1 Kota Ternate Mustafa, Irfandi R Hi; Bakar, Marwia Tamrin; Haji, Sulfi Abdul
Daiwi Widya Vol 9, No 2 (2022)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/dw.v9i2.1185

Abstract

AbstractThe purpose of this study was to determine the performance of the committee as a deliberative body, as a supporting body, as a controlling body and as a liaison body in school-based management at SMA Negeri 1 Kota Ternate. Descriptive qualitative research method with data collection through observation, interviews and documentation. Data analysis research data reduction, data presentation and conclusions. The subjects of this study were school committees and school principals. The research results showed that: 1). The school committee as a deliberative body was quite good in terms of school planning, program planning (curriculum, PMB and Assessment), management of educational resources (HR, S/P, Budget); 2) The school committee as a supporting body is quite good in terms of managing resources, managing facilities and infrastructure and managing the budget; 3) The school committee acts as a controller in terms of controlling educational planning, monitoring school program planning and monitoring educational output and 4) The school committee as a liaison body was quite good in terms of planning, program implementation and management of educational resources.Keywords: Performance, School Committee, School Based Management.
Island Destination Image and Behavioural Intention: The Mediating Role of Destination Value Perception and Tourist Satisfaction Haji, Sulfi Abdul; Sabuhari, Rahmat
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6092

Abstract

The purpose of this study was to analyse the effect of island destination image on behavioural intention with the mediating role of tourist satisfaction and perceived destination value. 150 domestic tourists who visited the ternate island destination were used as research samples. By using purposive sampling as a sampling technique. The results showed that the image of the island destination had an effect on tourist satisfaction and perceived destination value and had an impact on behavioural intention, but the destination image directly had an insignificant effect on behavioural intention, the results of this study also showed that tourist satisfaction and perceived destination value could play a mediating role.
The Role of Brand Awareness in Mediating the Effect of Social Media Campaign on Purchase Intention Hasan, Tity Alayda; Haji, Sulfi Abdul; Mohungo, Yolanda
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1018

Abstract

This study aims to analyze the role of Brand Awareness in mediating the effect of Social Media Campaigns on Purchase Intention for Warner Bros. movie marketing in Indonesia. Specifically, this research examines the intention to purchase movie tickets from Warner Bros. as a production house. This research was conducted through quantitative approach with a total of 110 respondents who have certain criteria, namely aged 17 to 50 years, social media users (Instagram, X, Tiktok, and Facebook), and have watched movies produced by Warner Bros. The data was processed using the Structural Equation Modelling with the Smart Partial Least Square statistical program. The results of this study prove that: Social Media Campaign has a significant effect on Purchase Intention; Social Media Campaign has a significant effect on Brand Awareness; Brand Awareness has a significant effect on Purchase Intention; and Brand Awareness mediates the effect of Social Media Campaign on Purchase Intention.
Analisis Strategi Optimalisasi Saham LQ 45 pada Bursa Efek Indonesia Tahun 2019 Nurtjahjani, Fullchis; Nurdahlia, Dwi Ulfa; Mutmainnah, Mutmainnah; Sumarni, Sumarni; Mintardjo, Christoffel Mardy Oktarisa; Haji, Sulfi Abdul; Hamiddin, Muh. Irwan Nur
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 1 (2024): FEBRUARY 2024 - JRBME
Publisher : Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan dalam penelitian ini adalah bagaimana cara menganalisis komposisi dan kinerja portofolio optimal menggunakan MIT saham Indeks LQ 45 di BEI dan bagaimana cara menganalisis perbandingan kinerja portofolio optimal saham Indeks LQ 45 strategi aktif menggunakan MIT dengan strategi pasif mengikuti indeks pasar. Penelitian ini bertujuan untuk menganalisis komposisi dan kinerja portofolio optimal menggunakan MIT saham Indeks LQ 45 di BEI, dan menganalisis perbandingan kinerja portofolio optimal saham Indeks LQ 45 strategi aktif menggunakan MIT dengan strategi pasif mengikuti indeks pasar. Penelitian ini menemukan bahwa kinerja portofolio saham dari strategi aktif MIT menunjukkan hasil ER portofolio sebesar 0,05776 dengan tingkat risiko 0,02490. Sementara hasil analisis statistik dengan metode Paired-Samples T-Test diketahui bahwa return kelompok saham strategi aktif dan kelompok saham strategi pasif memiliki pebedaan yang signifikan. Angka signifikansi t hitung sebesar 0,046 < 0,05 (α = 5%). Untuk perbedaan risiko diukur dengan standar deviasi yang mencerminkan risiko total saham. Hasil perhitungan menunjukkan angka signifikansi sebesar 0,009 < 0,05 (α = 5%) yang mengindikasikan adanya perbedaan yang signifikan antara risiko portofolio strategi aktif Metode Indeks Tunggal dengan portofolio strategi pasif mengikuti Indeks LQ 45.
Ekowisata di Kawasan Vulkanik: Tinjauan Pustaka Sistematis tentang Dampak terhadap Komunitas, Keterlibatan Pemangku Kepentingan, dan Implikasi Pembangunan Kamaluddin, Abdul Kadir; Hasyim, Abdul Wahab; Ishak, Lily; Haji, Sulfi Abdul
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.881

Abstract

This study conducts a systematic literature review to explore the dynamics of ecotourism in volcanic regions, with a particular focus on its impact on communities and stakeholders. The review was carried out using the PRISMA protocol, focusing on literature published between January 2002 and May 2024 in the Scopus database. An initial pool of 40 articles was filtered through inclusion and exclusion criteria, resulting in 14 eligible studies for synthesis. The findings reveal diverse impacts of ecotourism in volcanic areas, including economic benefits, conservation challenges, sociocultural transformations, and stakeholder governance. Notably, most studies concentrated on the tourism sector, with limited coverage of other relevant industries. The review also identifies methodological and theoretical gaps, with few studies employing explicit theoretical frameworks. This study contributes to the academic discourse by mapping existing knowledge, identifying thematic clusters, and offering practical recommendations for policy and future research aimed at enhancing the sustainability and inclusivity of ecotourism in volcanic landscapes.
PENGARUH KUALITAS DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH WORD OF MOUTH (STUDI KASUS RUMAH TENUN PUTA DINO TIDORE) Fabanyo, Rohani; Haji, Sulfi Abdul; Hi. Yusuf, Ibnu Sina
Jurnal Manajemen Sinergi Vol 11, No 2 (2023): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v11i2.7327

Abstract

ABSTRACTObjective: This study aims to determine the influence of product quality and price on purchasing decisions mediated by word of mouth in the case of the Puta Dino Tidore weaving house.Methodology: The population in this study were all visitors to the Puta Dino Tidore weaving house. The number of samples in this research is the number of indicators/items x 7, namely 15 x 7 = 105 respondentsFinding: The partial hypothesis and simultaneous hypothesis are accepted, because the alpha value is smaller than 5%, except for the first hypothesis there is no significant effect.Conclusion: The results of this research indicate that product quality does not have a significant effect on purchasing decisions; price has a significant effect on purchasing decisions; product quality has a significant effect on word of mouth promotion; price has a significant effect on word of mouth promotion; Word of Mouth has a significant influence on purchasing decisions. Product quality has a significant influence on purchasing decisions through word of mouth mediation. Price has a significant influence on purchasing decisions through word of mouth. 
The Impact of Product Quality on Brand Switching with Customer Dissatisfaction as a Mediating Factor (A Study on Acer Laptop Users in Ternate City) Taroreh, Niconoor; Jannang, Abdul Rahman; Haji, Sulfi Abdul
Jurnal Manajemen Sinergi Vol 12, No 2 (2024): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v12i2.9436

Abstract

ABSTRACTObjective: This study aims to analyze the effect of product quality on customers' decisions to switch brands, considering the mediating role of customer dissatisfaction.Methodology: This research employs a quantitative approach involving a population of 110 employees from the city of Ternate. The survey was conducted by distributing questionnaires directly using a 5-point Likert scale. Data analysis techniques utilized include Partial Least Square (PLS) with SmartPLS 4.0 software.Findings: The results indicate that the effect of product quality on customer dissatisfaction has a T-statistic value of 2.026 and a P-value of 0.043, indicating a positive and significant influence. Additionally, customer dissatisfaction positively and significantly affects the decision to switch brands. However, the direct effect of product quality on the decision to switch brands is negative and not significant.Conclusion: The results of this research show that: (1) product quality has a negative and insignificant influence on brand switching; (2) product quality has a significant effect on customer dissatisfaction; (3) customer dissatisfaction has a significant effect on brand switching; (4) product quality has a significant effect on brand switching through customer dissatisfaction. 
PENINGKATAN KETERAMPILAN WIRAUSAHA SANTRI DI PONDOK PESANTREN HIDAYATULLAH MELALUI BUDIDAYA IKAN NILA SISTEM BIOFLOK Munaeni, Waode; Abdullah, Nursanti; Haji, Sulfi Abdul; Syafari, Muhamad Rismon
Abdi Panca Marga Vol 5 No 1 (2024): Jurnal Abdi Panca Marga Edisi Mei 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v5i1.1734

Abstract

Tahfidz Qur'an Hidayatullah Gambesi Islamic Boarding School is an Islamic boarding school that supports skill development in the field of entrepreneurship, such as tilapia cultivation. However, the obstacles faced are low production yields, very high feed costs, and the lack of knowledge and skills of students in fish farming. The aim of this activity is to improve skills in cultivating tilapia using the biofloc system and marketing the cultivation products to students. This activity will be carried out from July to October 2023 at the Tahfidz Qur'an Hidayatullah Gambesi Islamic Boarding School, Ternate City, North Maluku. The activity stages include: providing a complete set of cultivation tools; training and assistance in biofloc system tilapia cultivation; feed management; water quality; and marketing production results. Data collection techniques through questionnaires were given to students before and after training and providing material. The training participants consisted of 17 junior high school (SMP) students in grades 2 and 3. The results of the activity showed that there was an increase in the knowledge and skills of students at the Tahfidz Qur'an Hidayatullah Islamic Boarding School regarding tilapia cultivation using the biofloc system by 71%. The results of this activity also show that students are interested in developing a biofloc system for tilapia cultivation. It is hoped that this activity can increase students' entrepreneurial interest, increase tilapia fish production, and become an example for other Islamic boarding schools in North Maluku. References Avnimelech, Y. (2012). Biofloc technology-a practical guide book (2nd ed.). Baton Rouge, LA (USA): The World Aquaculture Society. BPPP [Balai Pelatihan dan Penyuluhan Perikanan] Kota Ternate. 2021. Profil Kelompok Perikanan, Kelompok Usaha Bersama 02. Badan Riset dan SDM Kelautan dan Perikanan, Kementerian Kelautan dan Perikanan. Chalik A. 2022. Hasil Budidaya Tanaman Santri Ponpes Hidayatullah Gambesi Disambut Gembira. Di unduh dari: https://hidayatullah.or.id/hasil-budidaya-tani-santri-ponpes-hidayatullah-gambesi-disambut-gembira/ tanggal 27 Maret 2023. Dauda, A. B., Ajadi, A., Tola-Fabunmi, A. S., & Akinwole, A. O. (2019). Waste production in aquaculture: Sources, components and managements in different culture systems. Aquaculture and Fisheries, 4, 81–88. https://doi.org/10.1016/j.aaf.2018.10.002. Emerenciano, M. G. C., Martínez-Córdova, L. R., Martínez-Porchas, M., & Miranda-Baeza, A. (2017). Biofloc Technology (BFT): A Tool for Water Quality Management in Aquaculture. In Water Quality. InTech. https://doi.org/10.5772/66416 Google Maps. (2023). Peta Jarak Lokasi Pondok Pesantren Tahfidz Qur’an Hidayatullah dengan Universitas Khairun. Hisano, H., Parisi, J., Cardoso, I. L., Ferri, G. H., & Ferreira, P. M. F. (2019). Dietary protein reduction for Nile tilapia fingerlings reared in biofloc technology. Journal of the World Aquaculture Society, 1–11. https://doi.org/10.1111/jwas.12670. Kurniawan, A., & Asriani, E. (2016). Aplikasi Kolam Bundar dan Bioflok pada Pembesaran Ikan Lele di Kelompok Remaja Masjid Paritpadang, Sungailiat, Bangka. Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung, 3(2), 53–60. Luo, G., Gao, Q., Wang, C., Liu, W., Sun, D., Li, L., & Tan, H. (2014). Growth, digestive activity, welfare, and partial cost-effectiveness of genetically improved farmed tilapia (Oreochromis niloticus) cultured in a recirculating aquaculture system and an indoor biofloc system. Aquaculture, 422–423, https://doi.org/10.1016/j.aquaculture.2013.11.023 Marisda, D. H., Anisa. (2019). Penerapan teknologi bioflok budidaya ikan nila untuk pemanfaatan pekarangan rumah nonproduktif. Sewagati, 3(3),78–84. Millah, D. (2015). Audience centered pada metode presentasi sebagai aktualisasi pendekatan student centered learning. Edukasia: Jurnal Penelitian Pendidikan Islam, 10(2), 255–278. Avnimelech, Y. (2012). Biofloc technology-a practical guide book (2nd ed.). Baton Rouge, LA (USA): The World Aquaculture Society. BPPP [Balai Pelatihan dan Penyuluhan Perikanan] Kota Ternate. 2021. Profil Kelompok Perikanan, Kelompok Usaha Bersama 02. Badan Riset dan SDM Kelautan dan Perikanan, Kementerian Kelautan dan Perikanan. Chalik A. 2022. Hasil Budidaya Tanaman Santri Ponpes Hidayatullah Gambesi Disambut Gembira. Di unduh dari: https://hidayatullah.or.id/hasil-budidaya-tani-santri-ponpes-hidayatullah-gambesi-disambut-gembira/ tanggal 27 Maret 2023. Dauda, A. B., Ajadi, A., Tola-Fabunmi, A. S., & Akinwole, A. O. (2019). Waste production in aquaculture: Sources, components and managements in different culture systems. Aquaculture and Fisheries, 4, 81–88. https://doi.org/10.1016/j.aaf.2018.10.002. Emerenciano, M. G. C., Martínez-Córdova, L. R., Martínez-Porchas, M., & Miranda-Baeza, A. (2017). Biofloc Technology (BFT): A Tool for Water Quality Management in Aquaculture. In Water Quality. InTech. https://doi.org/10.5772/66416 Google Maps. (2023). Peta Jarak Lokasi Pondok Pesantren Tahfidz Qur’an Hidayatullah dengan Universitas Khairun. Hisano, H., Parisi, J., Cardoso, I. L., Ferri, G. H., & Ferreira, P. M. F. (2019). Dietary protein reduction for Nile tilapia fingerlings reared in biofloc technology. Journal of the World Aquaculture Society, 1–11. https://doi.org/10.1111/jwas.12670. Kurniawan, A., & Asriani, E. (2016). Aplikasi Kolam Bundar dan Bioflok pada Pembesaran Ikan Lele di Kelompok Remaja Masjid Paritpadang, Sungailiat, Bangka. Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung, 3(2), 53–60. Luo, G., Gao, Q., Wang, C., Liu, W., Sun, D., Li, L., & Tan, H. (2014). Growth, digestive activity, welfare, and partial cost-effectiveness of genetically improved farmed tilapia (Oreochromis niloticus) cultured in a recirculating aquaculture system and an indoor biofloc system. Aquaculture, 422–423, 1–7. https://doi.org/10.1016/j.aquaculture.2013.11.023 Marisda, D. H., Anisa. (2019). Penerapan teknologi bioflok budidaya ikan nila untuk pemanfaatan pekarangan rumah nonproduktif. Sewagati, 3(3),78–84. Millah, D. (2015). Audience centered pada metode presentasi sebagai aktualisasi pendekatan student centered learning. Edukasia: Jurnal Penelitian Pendidikan Islam, 10(2), 255–278. Munaeni, W., Aris, M., Darsan, I. M., Labenua, R., Disnawati. (2022a). Sosialisasi dan pelatihan teknologi budidaya ikan nila sistem bioflok pada Kelompok Usaha Bersama. Jurnal Abdi Insani, 9(4), 1830–1838. https://doi.org/10.29303/abdiinsani.v9i4.797 Munaeni, W., Aris M., Haji, S.A. (2022b). Usaha budidaya ikan nila sistem bioflok di Kelurahan Fitu Kecamatan Ternate Selatan Maluku Utara. Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN). 3(2): 660–668. https://ejournal.sisfokomtek.org/index.php/jpkm/article/view/413 Munaeni, W., Aris, M., Labenua, R. (2023). Pelatihan aplikasi probiotik melalui pakan pada pembudidaya ikan nila di keramba jaring apung Danau Ngade. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 4(2), 212-220. Soeprapto, H., Ariadi, H., Khasanah, K. (2022). Pelatihan pembuatan probiotik herbal bagi kelompok pembudidaya ikan. J-ABDI: Jurnal Pengabdian kepada Masyarakat, 1(8), 1929–1934. Suheri. (2018). Makna interaksi dalam komunikasi (teori interaksi simbolik dan teori konvergensi simbolik). Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan, 9(2), 52–63. https://doi.org/10.32505/hikmah.v9i2.1739. Wei, Y., Liao, S. A., & Wang, A. L. (2016). The effect of different carbon sources on the nutritional composition, microbial community and structure of bioflocs. Aquaculture, 456, 88–93. https://doi.org/https://doi.org/10.1016/j.aquaculture.2016.08.040