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PENGARUH BUDAYA ORGANISASI DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN PADA PT BANK PEMBANGUNAN DAERAH LAMPUNG Sindiantika, Nafa Indah; Bakti, Dadang Karya; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 2 No. 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The culture of an organisation plays an important role because a good culture will provide comfort which then supports theperformance of its members. PT Bank Lampung is part of theLampung Regional Development Bank, which naturally has a unique organisational environment and work culture. This studyaims to determine the effect of organisational culture (X1),performance engagement (X2) on employee performance (Y). Thisresearch uses a quantitative approach with the type of explanatoryresearch, the research sample totalled 69 respondents who are employees of PT Bank Lampung. The presentation of the research results explains that organisational culture, good performance attachment will affect employee performance in an organisation, especially at Lampung Regional Development Bank. From theregression analysis, it is found that organisational culture andperformance attachment together have a simultaneous and partialinfluence on employee performance. This shows thatorganisational culture and performance attachment play animportant role in improving employee performance together partially and simultaneously. organisational culture and performance attachment are two important factors in improvingemployee performance. Organisations should create a goodorganisational culture and expand training and development to improve performance attachment in the team.
IMPLIKASI NILAI BUDAYA HAMORAON, HAGABEON DAN HASANGAPON MENUMBUHKAN SIKAP DAN MOTIVASI BERWIRAUSAHA ETNIS BATAK DI KOTA BANDAR LAMPUNG Simbolon, Rinaldo; Efendi, Nur; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 2 No. 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The purpose of this study is to explore and analyze the attitudes and motivations of Batak ethnic in entrepreneurship in Bandar Lampung City. This type of research is descriptive with a qualitative approach. The technique of selecting informants using purposive method and determining the number of informants using snowball sampling technique. The data collection techniques used were in-depth interviews, observation, and documentation. The data analysis technique uses interactive model data analysis, and the data validity technique uses source triangulation. The results of this study indicate that the attitudes shown by ethnic Batak in carrying out entrepreneurial activities are disciplined, highly committed, honest, creative and innovative, independent and realistic. While the motivational factors of ethnic Batak in entrepreneurship are profit, freedom, personal dreams and independence. The findings in this study indicate that the 3H cultural value can directly influence Batak people in carrying out entrepreneurial activities. The existence of the Hamoraon, Hagabeon and Hasangapon philosophies helped foster their attitudes and motivations. In realizing these cultural values, it makes them have a high work ethic, hardworking, unyielding, high enthusiasm and competitive spirit in achieving their goals.
PENGARUH WORD OF MOUTH, PERSEPSI HARGA, DAN NILAI PELANGGAN TERHADAP LOYALITAS KONSUMEN PADA JASA TRANSPORTASI ONLINE DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Munawaroh; Ali, Suprihatin; Adistya, Diang
Jurnal Perspektif Bisnis Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v6i1.82

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth, persepsi harga, dan nilai pelanggan terhadap loyalitas konsumen jasa transportasi online Ojesa dengan kepuasan sebagai variabel intervening. Jenis penelitian explanatory research dengan pendekatan kuantitatif. Data dikumpulkan menggunakan kuesioner pada 100 pelanggan Ojesa di Bandar Lampung. Analisis data menggunakan Partial Least Square (PLS). Hasil penelitian menunjukan bahwa Word of Mouth dan nilai pelanggan berpengaruh terhadap kepuasan, tetapi tidak pada persepsi harga. Walaupun demikian, ketiga variabel tersebut menunjukkan pengaruh terhadap loyalitas. Begitu pula dengan kepuasan yang menunjukkan pengaruh terhadap loyalitas. Hanya nilai pelanggan yang mempengaruhi loyalitas yang dimediasi oleh kepuasan, sementara dua variabel lain yang dimediasi kepuasan tidak menunjukkan pengaruh terhadap loyalitas. Hasil studi menunjukkan pentingya costumer value, baik emosional value, social value, perceived value serta value of money, terutama dalam hal pelayanan yang lebih aman, lebih nyaman dan lebih responsif. Perlu diperhatikan variasi harga yang kompetitif mengingat banyaknya pesaing yang sejenis untuk meningkatkan kepuasan konsumen dalam menggunakan layanan Ojesa.