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All Journal Jurnal Ilmiah Mahasiswa FEB JURNAL ILMIAH MAHASISWA AGROINFO GALUH Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurtik STMIK Bandung International Journal of Sharia Business Management Conference on Community Engagement Project (Concept) Jurnal Media Akademik (JMA) Jurnal Pengabdian Kepada Masyarakat Bidang Kesehatan
Muhammad Salman Alfarisi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Digital Marketing Transformation of Zakat and Waqf Based on Maqashid Syariah to Increase Social Maslahah Muhammad Salman Alfarisi
International Journal of Sharia Business Management Vol 5 No 1 (2026): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v5i1.497

Abstract

This study aims to analyze the transformation of digital marketing in the management of zakat and waqf based on the principles of maqashid shariah in order to increase social maslahah. The research seeks to explore how digital marketing strategies can enhance the effectiveness, transparency, and accessibility of Islamic philanthropic institutions while ensuring that their operations remain aligned with the ethical objectives of Islamic law. Furthermore, the study examines how digital platforms can strengthen public participation and optimize the social impact of zakat and waqf distribution. This research employs a qualitative approach using a literature study method. Data were collected from various academic sources, including journal articles, books, institutional reports, and relevant publications related to Islamic social finance, digital marketing, and maqashid shariah. The collected data were analyzed using qualitative content analysis to identify patterns, themes, and conceptual relationships between digital marketing strategies and the objectives of Islamic philanthropic management. The results of the study indicate that the transformation of digital marketing significantly improves the efficiency and outreach of zakat and waqf institutions. Digital platforms such as social media, crowdfunding systems, and online payment applications enable institutions to communicate more effectively with the public, increase transparency, and encourage broader community participation. Moreover, the integration of maqashid shariah principles ensures that digital marketing strategies not only aim to increase fundraising but also promote social justice, welfare, and equitable distribution of resources. Consequently, the digital transformation of zakat and waqf marketing has the potential to strengthen the realization of social maslahah and contribute to sustainable socio-economic development.
Flash Sale in E-Commerce: An Analysis of Contract Validity and Digital Marketing Strategies from Fiqh Muamalah Muhammad Salman Alfarisi
International Journal of Sharia Business Management Vol 5 No 2 (2026): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v5i2.551

Abstract

This study aims to analyze the practice of flash sales in e-commerce from the perspective of Fiqh Muamalah, with particular emphasis on contract validity and the marketing strategies applied in digital transactions. The study seeks to examine whether flash sale practices comply with the principles of Islamic commercial law, particularly regarding mutual consent, transparency, fairness, and the avoidance of gharar, tadlis, and other prohibited elements in transactions. This study employs a qualitative approach using a descriptive-analytical method. Data are collected through literature review, documentation, and analysis of flash sale practices on e-commerce platforms, supported by relevant concepts and principles of Fiqh Muamalah. The data are analyzed through data reduction, categorization, interpretation, and comparison between contemporary e-commerce practices and Islamic legal principles. The results indicate that flash sales are generally permissible under Fiqh Muamalah as long as the essential elements and conditions of the sale contract are fulfilled. However, several practices may raise concerns when they involve misleading promotions, unclear product availability, inaccurate pricing information, excessive urgency, or other forms of gharar and tadlis. Therefore, the validity of flash sale transactions depends not merely on the promotional mechanism but also on the transparency, fairness, and fulfillment of contractual obligations by sellers. The study concludes that the implementation of ethical and transparent marketing strategies based on Fiqh Muamalah principles is essential to ensure that flash sale practices remain commercially effective while complying with Islamic principles.
Co-Authors Ali Sahliani Ana Kurnia Azhari Asmaul Khusna Aulia Nurul Afiza Avida Nurisa Safitri Denok Sunarsi Diviani Meistari Erfira Ananda Talia Herawati Herawati Junaidi Junaidi KHOIRUL ANWAR Lena Hati Luqmanul Hakim Mariana Anjali Yeyen Tua Muhamad Dion Wahyu Budi Pratama Muhammad Fahri Yuatama Nabila Rasya Nathania Resty Claresta Nurfadhilah Huraiyah Masayu Pardi Pardi Periskila Dina Kali Kulla Rachmad Nasrullah Ramadhan Ihlasul Amal Reisya Kamiliya Heryadi Rheyna Putri Arditiya Riantin Hikmah Widi Rofiq Noorman Haryadi Salsa Rika Maharani Siti Aimah Siti Yuliyanti, Siti Sunyoto Hadi Prajitno Wulan Sri Damayanti Zulfikar Noormansyah