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Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Produk Skin Care Ms Glow   Ratna Ayu Nandra; Nurhadi Nurhadi
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 6 (2022): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.762 KB) | DOI: 10.47467/reslaj.v4i6.1244

Abstract

This research purposes to evaluate the influence created by brand value, product quality, and consumers complacency on consumers’ fidelity directly and indirectly thru complacency. Then the populace sample used as a reference in this subject was 100 respondents using a sampling technique, namely Purposive Sampling with the criteria of consumers aged 17 years and over and following Instagram @msglow_dee. Data analysis using Path Analysis technique (Path Analysis). The analysis results show that brand value and product quality positively and prominently affect complacency. Results show that brand value has a positive and prominent influence on consumers' fidelity. Product quality has a positive and prominent effect on consumers’ fidelity, and brand value product quality positively and prominently impacts consumers’ fidelity thru complacency. Keywords: Brand Value, Product Quality, Consumers Fidelity, Consumers Complacency.
MODEL OF IT ADOPTION FOR INCREASING THE MSMES COMPETITIVE ADVANTAGE Nurhadi Nurhadi
Journal of Economics, Business, & Accountancy Ventura Vol 16, No 1 (2013): April 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i1.122

Abstract

In the emerging global market context, the adoption and use of information technology (IT) iswidely seen as critical for the competitiveness of Micro, Small and Medium Enterprises(MSMEs). This study aims to describe: the degree of IT adoption; the reasons to use IT; theinhibiting factor of IT adoption; and the pattern of IT adoption for MSMEs. This study is adescriptive research. The population is MSMEs registered in the Bag and Suitcases IndustryCooperative (INTAKO) Sidoarjo. Sampling method was a purposive sampling. Data was collectedusing interview technique and questionnaire, than analyzed by the descriptive statisticaltechniques. The results show that the adoption of IT for MSMEs is relatively low. Themain reasons for MSMEs to adopt the IT are the benefits of IT to increase company competitivenessand performance and the encouragement of external factors. The inhibiting factorsfor MSMEs to adopt IT are cost and human resources constraints, and the complexity of IT.Four factors determining the IT adoption for MSMEs are individual characteristics, characteristicsof technology, corporate context and environmental context. Furthermore, the lowdegree of IT adoption of MSMEs lead the IT adoption can not provide a significant improvementof the enterprise competitiveness.
Analisis Kinerja Non Finansial Internet Banking Ditinjau dari Perspektif Pelanggan Nurhadi -
Jurnal Aplikasi Manajemen Vol 9, No 3 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

From the marketing perspective, Internet banking is a virtual branch that provides much convenience to customers. This study aims to determine the factors that determine the non-financial performance are reviewed from the perspective of internet banking customers. The population in this study are all customers of Bank Mandiri Branch Mojokerto who use Internet banking service, while the sampling technique using the quota sampling. The analysis technique used was factor analysis. The results of factor analysis that examined 19 variables showed that the internet banking non-financial performance is determined by 6 factors. The first factor consists of account information, balances, account details and a medium for transactions. The second factor that functions as the information rate, error free, and functions to change the pin number, displacement and transfer. The third factor is safety, operations, accuracy, the amount of information that can be given. The fourth factor is the form of presentation in the Internet, many services that can be given. The fifth factor is the information processing time, time access to bank sites, responsiveness. The sixth factor is the introduction and provision of information, customer service.Keywords: Non-financial performace, Internet banking, customer perpective.
Pengaruh Indeks DJIA, Harga Minyak Dunia, Tingkat Inflasi, dan Nilai Tukar Rupiah terhadap ISSI Muhammad Baharudin Mahfudz; Nurhadi Nurhadi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 3 No 2 (2021): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.111 KB) | DOI: 10.47467/alkharaj.v3i2.370

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Indonesia is a country where the majority of the population is Muslim, so information about the Sharia Stock Index has an important role in understanding the dynamics of the capital market in Indonesia. This study aims to determine the simultaneous and partial influence of Dow Jones Industrial Average (DJIA), World Oil Price, Inflation Rate, and Rupiah Exchange Rate on Indonesia Sharia Stock Index (ISSI). This study uses secondary data in the form of a summary of monthly index reports obtained from financial websites. The population in this study is a time series data that amounts to 60 months and starts from January 2016 to December 2020 by determining samples using saturated samples. The data was analyzed using multiple linear regression analysis techniques. Hypothesis tested using F test and t test. The results showed that simultaneously (Test F) variable Dow Jones industrial Average (DJIA) (X1), World Oil Price (X2), Inflation Rate (X3), and Rupiah Exchange Rate (X4) had a significant effect on the Indonesia Sharia Stock Index (ISSI) on the Indonesia Stock Exchange (IDX). Partially (Test t) DJIA has a significant positive effect on ISSI. Rupiah exchange rate has a significant negative effect on ISSI. Meanwhile, The World Oil Price and Inflation Rate have an insignificant negative effect on ISSI.
Strategy of Fisherman Empowerment in the Production of Milkfish Spine Floss in Segoro Tambak Sedati Sidoarjo Regency Diana Hertati; Nurhadi; Ade Kusuma
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

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Abstract

The complex problems faced by fishing communities are social, economic and educational issues. The community empowerment strategy will increase both personal and group capacity as it enhances the ability and the potency of coastal women to become more independent. The main problem faced by women in fisherman community of Segoro Tambak Village in producing floss made from Milkfish spines that is: 1) The limited knowledge and skill of women fisherman technique in the production of milkfish spine floss, 2) limited access of the bussiness group to the market). These problems require third parties to help improve production capability and support the success of marketing, so this community service activity aims to: 1) Assist the business group of fishermen in improving technical skill of production of milkfish spines floss, 2) Helping to overcome the problem of limited market access for business group of women fishermen. The methods employed to help solve this problem are 1) Conducting counseling and practice of making milkfish spine floss in accordance with the concept of better taste with good quality, 2 counseling and marketing practices related to selling and marketing techniques, 3) Monitoring and mentoring after counseling . The expected outcomes in this activity are: 1) the concept of taste of milkfish dumplings good quality, 2) The model of development of marketing network of abon industry of milkfish fish, 3) Scientific articles in the form of proceedings.
Empowerment of Business Group Household of Bandeng Fishbone Stick Snack in Segoro Tambak, Sedati Sidoarjo D. Hertati; Nurhadi; A. Kriswibowo
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

Coastal communities, both fishermen, cultivators, processors and fish traders, have complex problems, namely social, economic, educational problems. Empowerment of business groups is seen as one of the specific strategies to improve the ability and potential of coastal women to become more independent. Priority issues faced by coastal women in Segoro Tambak Village in producing Milkfish Fish Thorn Stack Snack are: 1) Limited knowledge and skills of coastal women in milkfish Stik Snack production techniques, 2) limited market access for business groups. So that a third party is needed to help improve production capabilities and support marketing success. Based on the partner's problems, this activity resulted in: the training on milkfish steak production in the form of counseling and practice provided by the extension team. Directives given by the extension team are related to the problem of the marketing method of milkfish steak. The existing condition of the home industry processed product marketing network looks very simple, namely, the producers directly market their processed products to food stalls and small shops or consumers can buy directly or order directly from the producers. The weakness of the marketing model is that the marketing range is very limited and lack of supervision in terms of product hygiene, taste, price stability, packaging, and in terms of promotion; because the model only relies on word of mouth promotion, so that the marketing network is less than the maximum resulting in no increase in production. there is an opportunity for mothers of coastal women's groups in the village of Segoro Tambak, Sedati, Sidoarjo to expand the range of the promotion and marketing of milkfish sticks or other processed home industry products, in order to get a larger number of consumers, compared to using marketing strategies traditional.
Empowerment in Household Mother Group in Shredded Scallops Production of Shell in Segoro Tambak Village, Sedati Sub-district, Sidoarjo District Diana Hertati; Nurhadi
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0429

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Empowerment is a process that emphasizes specific strategies to empower women to become more independent. Coastal communities as farmers, processors, and traders of fish and shellfish, have complex problems. The priority problems faced by fishermen in Segoro Tambak Village in producing shredded are 1) limited knowledge and skills in shredded scallops production techniques, 2) financial management skills, and 3) limited market access for business groups (marketing). This certainly requires a third party to help improve skills in shredded scallops production techniques, financial management capabilities, and support marketing success. Based on the problems of partners, this community service activity aims to: 1) Help improve skills in shredded scallops production techniques, 2) simple bookkeeping skills for women's business groups, 3) Help overcome the problem of limited market access for business groups (marketing). The method used to help solve this problem is 1) Conducting counseling and practice of making shredded shells with the concept of high-quality and high-quality dough, 2) Simple bookkeeping training for women's business groups, 3) Counseling and practices related to selling and marketing techniques. The resulting outputs are: 1) the concept of shredded flavors with good quality, 2) the development model of the home marketing network of shredded scallops fish industry, 3) training of financial recording of small businesses using simple accounting with an individual approach carried out at the time of practice in the form of recording transactions until on the preparation of financial statements.
Accountability of Village Financial Management and Community Participation in The Development of Web-Based Village Government Information System in Sidoarjo East Java District Diana Hertati; Nurhadi
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0430

Abstract

One of the breakthroughs in improving information services for village governments is to use a web-based information system, which is useful to support the transparency of village financial management accountability systems so that village development supervision will be more clear and targeted, increasing community participation in village development and strengthening the quality of public services the village is better, then a web-based information system is needed. This study aims to find out: 1) Conceptual specification of web-based village government information system, for village government in Sidoarjo Regency, 2) Model of web-based village government information system implementation for village government in Sidoarjo Regency and 3) Guidelines for using village government information system web-based for village government in Sidoarjo Regency.The research location is the village administration in Sidoarjo regency. Data collection method is done by using interviews, focused groups and discussions. Data analysis was performed using qualitative analysis. This study found that there are dynamics in village financial management. Segoro Tambak Village has implemented village financial management in accordance with the principles of transparency and accountability. In contrast, Desa Tambak Oso has not yet realized village financial management in a transparent and accountable manner; and not yet in accordance with the regulations. Some of the obstacles faced by Tambak Oso village, including the ineffective guidance of village officials, lack of supervision, lack of personnel, and lack of understanding of the village apparatus with the applicable regulations.
Pengaruh kualitas layanan dan kepuasan pelanggan terhadap loyalitas pelanggan pada pengguna jasa ekspedisi j&t express yang dimoderasi oleh garansi Beryl Aleron; Nurhadi Nurhadi
FORUM EKONOMI Vol 24, No 2 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v24i2.10815

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan kepuasan pelanggan terhadap loyalitas pelanggan pada jasa ekspedisi J&T Express dengan garansi sebagai variabel moderasi. Populasi dalam penelitian ini adalah para pengguna jasa ekspedisi J&T Express di Surabaya Jawa Timur. Sampel sebanyak 385 responden diambil menggunakan teknik purposive sampling. Data di analisis menggunakan regresi linier berganda ”Moderasi Regresi Analisis”. Hasil analisis menunjukkan bahwa 1. Kualitas layanan dan kepuasan pelanggan berpengaruh secara signifikan terhadap loyalitas pelanggan, 2. Garansi memoderasi pengaruh kualitas layanan dan kepuasan pelanggan terhadap loyalitas pelanggan.
Analisis Faktor-Faktor Preferensi Konsumen Dalam Menggunakan E-Commerce Tokopedia Naqiyatus Sholahah; Nurhadi Nurhadi
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 9 No 2 (2022): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v9i2.2049

Abstract

In this modern era, with the existence of internet, which are followed with it’s using activity of them. One of those is the business activities called “e-commerce”. There are several e-commerce platforms in Indonesia, but in 2021 Tokopedia become the number one e-commerce platform in Indonesia. In this study, primary data was used by distributing questionnaires to Tokopedia e-commerce users in the Gresik area. The research population is Tokopedia e-commerce consumers in the Gresik area with easy users using purposive sampling technique with a total of 385 respondents. This research uses 17 manifest variables that have been matrixed with exploratory factor analysis techniques. In the final calculation of the exploratory factor analysis, 3 main factors were found that became consumer preferences in using Tokopedia e-commerce, namely the first factor are efficiency (Easy to Operate Features, Complete Features, Attractive Menu Interface, Easy Payment, Various Products, Ease of Finding Products , Easy Payment Mechanisms, Fast Payment Processes, Easy Applications to Use Anytime), the second factor are Facilities and Security (Easy to Use Anywhere Applications, Offered Cashback Promos, Free Shipping Promos, Verification Via Email/Mobile Number, Double Verification When Payments, and Account Verification Using Ktp), the third factor are promotion (Popular Celebrity Endorser and Advertising in Media) with a cumulative value of 65.812, so the KMO key and Measure Sampling Adequacy (MSA) have met the requirements. Keywords : Preferences, Factor Analysis, E-Commerce, Tokopedia,