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All Journal Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Ekonomi dan Bisnis Dharma Andalas Performance : Jurnal Bisnis dan Akuntansi Jurnal Perkeretaapian Indonesia (Indonesian Railway Journal) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekobis : Ekonomi Bisnis & Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Jurnal Terapan Manajemen dan Bisnis Forum Bisnis dan Kewirausahaan KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara

nurhadi, nurhadi

Program Studi Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur

Author-ID : 1973190

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PENGARUH INDEKS GLOBAL DAN VARIABEL MAKRO EKONOMI TERHADAP INDEKS LQ45 DI BURSA EFEK INDONESIA Mochamad Rizal Pahlevi; Nurhadi Nurhadi
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 12, No 1 (2022): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v12i1.487

Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial Dow Jones Industrial Average (DJIA), Shanghai Stock Exchange Composite (SSEC), Inflasi dan Nilai Tukar USD/IDR terhadap Indeks LQ45. Populasi dalam penelitian ini adalah jumlah data time series yang berjumlah 67 bulan selama periode Januari 2016 sampai Juli 2021. Teknik pengambilan sampel dalam penelitian ini menggunakan sampel jenuh. Analisis data menggunakan teknik analisis regresi linier berganda dengan aplikasi SPSS. Pengujian hipotesis menggunakan uji F dan uji t. Hasil analisis menunjukkan bahwa Dow Jones Industrial Average (DJIA), Shanghai Stock Exchange Composite (SSEC), Inflasi dan Kurs USD/IDR berpengaruh signifikan terhadap Indeks LQ45 di Bursa Efek Indonesia (BEI). Secara parsial DJIA dan Inflasi memiliki pengaruh positif dan signifikan terhadap Indeks LQ45. Indeks SSEC memiliki pengaruh negatif dan tidak signifikan terhadap Indeks LQ45. Sedangkan Kurs USD/IDR memiliki pengaruh negatif dan signifikan terhadap Indeks LQ45. Implikasi manajerial dari penelitian ini adalah diharapkan dapat membantu perusahaan khususnya yang terdaftar di Indeks LQ45 dalam mengoptimalkan nilai perusahaan guna menjaga kinerja dan eksistensi sehingga mampu mensejahterakan pemegang saham perusahaan. Bagi calon investor yang akan memulai atau melakukan investasi khususnya pada perusahaan di Indeks LQ45, supaya dapat melakukan analisa mengenai pergerakan indeks global dan kondisi makro ekonomi sehingga hal ini dapat menjadi pedoman dalam melakukan keputusan investasi.This study aims to determine the simultaneous and partial effect of the Dow Jones Industrial Average (DJIA), the Shanghai Stock Exchange Composite (SSEC), Inflation and the USD/IDR Exchange Rate on the LQ45 Index. The population in this study is the amount of time series data, totaling 67 months during the period January 2016 to July 2021. The sampling technique in this study uses a saturated sample. Data analysis used multiple linear regression analysis technique with SPSS application. Hypothesis testing using the F test and t test. The results of the analysis show that the Dow Jones Industrial Average (DJIA), Shanghai Stock Exchange Composite (SSEC), Inflation and the USD/IDR Exchange Rate have a significant effect on the LQ45 Index on the Indonesia Stock Exchange (IDX). Partially, DJIA and Inflation have a positive and significant effect on the LQ45 Index. The SSEC index has a negative and insignificant effect on the LQ45 Index. Meanwhile, the USD/IDR exchange rate has a negative and significant effect on the LQ45 Index. The managerial implication of this research is that it is expected to help companies, especially those listed on the LQ45 Index, in optimizing company value in order to maintain performance and existence so as to be able to prosper the company's shareholders. For potential investors who will start or invest, especially in companies on the LQ45 Index, so that they can analyze the movement of the global index and macroeconomic conditions so that this can be a guide in making investment decisions.

Peran Citra Merek Dan Kepercayaan Merek Dalam Mewujudkan Loyalitas Merek Pelanggan KFC Ivana Azahra Rismadian; Nurhadi -
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 11 No 2 (2021): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v11i2.1297

Realizing brand loyalty is very important for the company so that the brand continues to be known and firmly entrenched in the minds of consumers. KFC is a well-known brand as well as a pioneer of fast food restaurants in Indonesia. This study aims to determine the effect of Brand Image and Brand Trust on Brand Loyalty. This type of research is quantitative using a data collection method with a questionnaire. The research sample was 385 respondents who made purchases at least twice in a period of one year at KFC in Surabaya who were drawn using purposive sampling technique. Information was collected using a questionnaire. The analysis technique used is Multiple Linear Regression using the SPSS 16 application. The results showed that simultaneously Brand Image and Brand Trust have a significant effect on Brand Loyalty. Partially, Brand Image and Brand Trust have a positive and significant effect on Brand Loyalty.

Pengaruh Customers Experience dan Customers Satisfaction terhadap Pembelian Ulang Produk Avoskin : Berliana Putri Damayanti; Nurhadi Nurhadi
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 6 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This research is motivated by the conditions of competitive competition and the development of an advanced business sector that encourages companies to compete increasingly fiercely. Thus the company is required to provide satisfactory service to consumers. The purpose of this study was to determine and analyze the effect of Customers Experience and Customers Satisfaction on Repeat Purchase Avoskin products at @ohmybeautybank Followers. This study uses a test tool in the form of IBM SPSS Statistic 26. The population used is Followers Autobase @ohmybeautybank. The data collection used in this research is using a questionnaire. Data analysis in this study used descriptive statistical techniques. The results of the t-test indicate that Customers Experience and Customer Satisfaction have a positive effect on Repeat Purchase Avoskin products at @ohmybeautybank Followers where customers experience has a t-count of 3.250 while Customers Satification has a t-count of 2.123. So it can be concluded that Customers Experience influences Repeat Purchase more than Customers Satisfaction. Keywords: Customers Experience, Customers Satisfication, Repeat Purchase

Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Produk Skin Care Ms Glow Ratna Ayu Nandra; Nurhadi Nurhadi
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 6 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This research purposes to evaluate the influence created by brand value, product quality, and consumers complacency on consumers’ fidelity directly and indirectly thru complacency. Then the populace sample used as a reference in this subject was 100 respondents using a sampling technique, namely Purposive Sampling with the criteria of consumers aged 17 years and over and following Instagram @msglow_dee. Data analysis using Path Analysis technique (Path Analysis). The analysis results show that brand value and product quality positively and prominently affect complacency. Results show that brand value has a positive and prominent influence on consumers' fidelity. Product quality has a positive and prominent effect on consumers’ fidelity, and brand value product quality positively and prominently impacts consumers’ fidelity thru complacency. Keywords: Brand Value, Product Quality, Consumers Fidelity, Consumers Complacency.

Pengaruh Influencer Media Sosial dan Testimoni terhadap Minat Beli Produk Erigo di Marketplace Indonesia Irvan Alfiansya; Nurhadi Nurhadi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Currently in Indonesia, the trend of online shopping through the marketplace is increasing. The presence of a marketplace in Indonesia is a means to increase product sales online. This study aims to determine and analyze the influence of social media influencers and testimonials simultaneously on the interest in buying Erigo products on the marketplace in Indonesia, knowing and recognizing the partial influence of Social Media Influencers on buying interest in Erigo products on the marketplace in Indonesia, knowing and analyzing the influence of testimonials in Indonesia. partial to the interest in buying erigo products on the marketplace in Indonesia. The type of research used in this research is quantitative research. The population and sample in this study are active users of social media and at the same time Instagram followers of Erigo Store with a total of 2.5 million followers aged between 17-40 years. The sampling technique used in this research is purposive sampling. The types of data used in this study include primary data. The data collection method used in this study was a questionnaire. The analytical technique used was multiple linear regression analysis. The results of this study indicate that simultaneously social media influencer variables and testimonials have a significant effect on buying interest in Erigo products. The results of hypothesis testing show that partially the two independent variables, both social media influencers and testimonial variables, have a positive and significant effect on buying interest in Erigo products. the regression coefficient of the Social Media Influencer variable is 0.300 and the Testimonial variable is 0.346. Keywords: Marketplace, Social Media Influencers, Testimonials, Buying Interest

Pengaruh Brand Ambassador, Brand Image dan Electronic Word of Mouth terhadap Minat Beli Produk Erigo Apparel Octavina Chalwa Adaby; Nurhadi Nurhadi
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN - SINTA 4 Vol 12 No 1 (2022): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v12i1.2476

Abstract: This study aims to analyze the effect of Brand Ambassador and Brand Image on Purchase intention with Electronic Word of Mouth as a moderate variable. The sample used in this study were 100 respondents using purposive sampling technique. Data analysis using multiple linier regression with Moderated Regression Analysis which is processed by SPSS software application.The result of the analysis show that simultaneously all variables have a positive and significant effect on Purchase Intention. Brand Ambassador and Brand Image have a positive and significant effect on Erigo Apparel Purchase Intention. The result of the MRA test prove that Electronic Word of Mouth does not moderate the effect of Brand Ambassador on Purchase Intention and it does not moderate the effect of Brand Image on Purchase Intention. Keywords: Brand Ambassador, Brand Image, Electronic Word of Mouth, Purchase Intention Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Brand Ambassador dan Brand Image terhadap Minat Beli dengan Electronic Word of Mouth sebagai variabel moderasi. Sampel yang digunakan pada penelitian ini sebanyak 100 responden dengan menggunakan teknik purposive sampling. Analisis data menggunakan regresi linier berganda dengan Moderated Regression Analysis menggunakan perangkat lunak SPSS. Hasil penelitian menujukkan bahwa secara simultan seluruh variabel berpengaruh positif dan signifikan terhadap Minat Beli. Brand Ambassador dan Brand Image berpengaruh positif dan signifikan terhadap Minat Beli Produk Erigo Apparel. Hasil uji MRA membuktikan bahwa Electronic Word of Mouth tidak memoderasi pengaruh Brand Ambassador terhadap Minat Beli dan tidak memoderasi pengaruh Brand Image terhadap Minat Beli. Kata kunci: Brand Ambassador, Brand Image, Electronic Word of Mouth, Minat Beli

Pemanfaatan Sistem Informasi Desa untuk Peningkatan Kapasitas Aparatur Desa Diana Hertati; Nurhadi Nurhadi; Indira Arundirasari
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 10, No 2 (2022): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v10i2.13610

A web-based village government information system can encourage the community to participate in village development actively. On the other hand, web-based information transparency can improve the orderly administration of village government. The main problem with village government officials in Segorotambak Village is the lack of knowledge and skills of village officials regarding the management and utilization of village information systems. This program aims to increase the capacity of village officials in managing village information systems and to encourage the creation of orderly administration of the Segorotambak Village government, Sedati District, Sidoarjo Regency. The implementation methods include (a) training in the application of village information systems 3.10 in administering village apparatus administration and (b) training in the management and utilization of village information systems on a continuous basis and assistance for its sustainability. The results of the service show that (a) there is an increase in the knowledge of the village apparatus by 63% and (b) an increase in knowledge and skills in the management and use of the village information system (SID) by 62%.

PENGARUH NON PERFORMING LOAN (NPL), CAPITAL ADEQUACY RATIO (CAR) DAN INFLASI TERHADAP PENYALURAN KREDIT USAHA RAKYAT (KUR) : THE INFLUENCE OF NON PERFORMING LOAN (NPL), CAPITAL ADEQUACY RATIO (CAR) AND INFLATION ON DISTRIBUTION OF BUSINESS CREDIT Shella Yoseva Simangunsong; Nurhadi Nurhadi
CURRENT: Jurnal Kajian Akuntansi dan Bisnis Terkini Vol. 4 No. 1 (2023): CURRENT : Jurnal Kajian Akuntansi dan Bisnis Terkini
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/current.4.1.37-48

This study intends to examine the effects of macroeconomic factors like inflation on KUR distribution for the years 2018 through 2021, as well as the effects of bank financial parameters including the capital adequacy ratio (CAR) and non-performing loans (NPL). In this study, the population consists of 40 banks, and 23 banks were selected using a purposive selection technique. Utilize multiple linear regression and SPSS 24 to analyze the research's data. According to the analysis's findings, the simultaneous effects of non-performing loans (NPL), capital adequacy ratio (CAR), and inflation have a substantial impact on the distribution of KUR. The study's findings indicate that while partly non-performing loans (NPLs) and inflation had no discernible impact on the distribution of KUR in banks that acted as conduits for KUR during the 2018–2021 timeframe, the Capital Adequacy Ratio (CAR) had a positive and substantial impact.

THE EFFECT OF BRAND EQUITY AND CELEBRITY ENDORSER TO PURCHASE INTENTION ON MAYBELLINE PRODUCTS MODERATED BY PRODUCT QUALITY Gabriella Angel; Nurhadi Nurhadi
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 9, No 1 (2023): VOLUME 9 NUMBER 1 (2023)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v9i1.3306

This study aims to determine the effect of Brand Equity, and Celebrity Endorser on Purchase intention of Maybelline products moderated by Product Quality. This consists of variables Brand Equity (X1), Celebrity Endorser (X2), Product Quality (Z), and Purchase Intention (Y). To obtain data using questionnaires distributed through random sampling technique with a sample of 100 respondents. The analysis uses multiple linear regression with Moderated Regression Analysis which is processed using the SPSS application. The results prove that simultaneously all variables have a positive and significant effect on Purchase Intention. While partially, Brand Equtiy and Celebrity Endorser have a positive and significant effect on Purchase Intention of Maybelline, and the position of Product Quality does not have the potential to be an independent variable but as a pure moderating variable. The results of the MRA test prove that product quality does not moderate the effect of brand equity on Purchase Intention, but moderates the influence of celebrity endorsers on Purchase Intention Keywords : Brand Equity; Celebrity Endorsers; Product Quality; Purchase Intention

Penta Helix Collaboration Model in Handling Problems of Waste Management Diana Hertati; Nurhadi; Tukiman
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3359

Population growth and socio-economic activities in the area are positively correlated with an increase in the amount and type of waste and pose a threat to regional ecosystems. The condition of the Ngimpik Final Disposal Site (TPA) is over capacity. The role of the community is needed to change the perspective on the waste that was previously collected, transported, and disposed of to reduce, separate, and utilize waste. Therefore, it is necessary to have a penta helix collaboration between stakeholders in waste management which is possible to overcome the problems of waste management. The research location is the Office of the Environmental and Hygiene Office of Gersik Regency. The research method uses a qualitative approach and data sources are obtained from secondary data, literature studies, interviews, and field visits. Informants were taken from formal figures, the Head of the Department of Cleanliness and the Environment and their staff, the community, and the private sector. Methods of data collection are done using interviews, focused groups, and discussions. This research is expected to result in the application of the concept of a penta helix collaboration model in dealing with waste management problems with a focus on describing the role of the Penta Helix collaboration in the TPST program. A solution to handle the problem of waste management in Gresik Regency through the concept of the Penta Helix collaboration. Data analysis was carried out using qualitative analysis by Miles and Huberman (2014) consisting of four components, namely: data collection (data collection), data condensation (data condensation), data presentation (data display), and drawing conclusions or verification (conclusion and verifying drawings). The results of the study indicate that the community's perspective on waste management has not been effective in terms of collecting, transporting, and disposing of waste to reduce, separate, and utilize waste. The SAMTAKU program has challenges due to internal inhibiting factors (awareness, motivation, and participation) and external inhibiting factors (commitment, trust, communication, and coordination). The Penta Helix collaboration is a solution to handling waste management by dividing the roles of academics as drafters, businessmen as enablers, communities as accelerators, government (government) as regulators, and media as expanders. Keywords: Penta Helix Collaboration, Waste Management, Samtaku Program.

Co-Authors A. Kriswibowo Anggraini, Farikhah Nur Aurel Salsabillah Avrilia Gusti Purwaningsih Ayu Pangastuti, Trisyani Berliana Putri Damayanti Beryl Aleron Bisma A, Hanifan D. Hertati Dhia Hasna Rahmadhani Gusnadi Diana Hertati Diana Hertati Diana Hertati Dikki, Mahrizal Dimas Oktorio Fadilla Farahsalsabil Yudhiane Cantika Firdiana Nur Auliya Fitriyanti Marditia S Gabriella Angel Gymnastiar, Bintang Herninda Dara Puspita Ayu Indira Arundirasari Irvan Alfiansya Ivana Azahra Rismadian Kusuma, Ade M Khoirur Rifqi Mella Ramadhani Mochamad Rizal Pahlevi Muhammad Baharudin Mahfudz Mukhammad Amin Saifudin Mulyaningtyas, Aprilia Naqiyatus Sholahah ningsih, dwi muji Ningtyas, Nadia Ayu Nobmadella, Oviradita Octavina Chalwa Adaby Pinky Della Angelina Simanjuntak Pradana, Dhani Rizky Rachmalia Anggraini Ratna Ayu Nandra Renanda Auresty Faradita Ridwan Adi Nugroho Rista Evitasari Rizky Dyah Tri Herdianti Shella Yoseva Simangunsong Susilo, Alissa Azizah Herman Tukiman Wilda Maulidiyah

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