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All Journal Jurnal Ilmiah Akuntansi Manajemen Jurnal MEBIS (Manajemen dan Bisnis) Khazanah Intelektual Jurnal Bina Ilmu Cendekia Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) El-Fakhru : Jurnal Ilmiah Pendidikan Islam Journal of Islamic Economic Scholar Kybernology : Jurnal Ilmu Pemerintahan Dan Administrasi Publik PENG: Jurnal Ekonomi dan Manajemen IECON: International Economics and Business Conference Ekopedia: Jurnal Ilmiah Ekonomi
Asrini
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Menyelami Dinamika UMKM di Kota Jambi dalam Strategi Penguatan Ekonomi Mikro untuk Indonesia Emas Aditya Rahmadanil Syaifullah. Z; Asrini; Irmanelly
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cm8n3q72

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) di Kota Jambi memegang peranan penting dalam perekonomian daerah dan nasional. Penelitian ini bertujuan untuk mengidentifikasi tantangan dan strategi pengembangan UMKM di Kota Jambi yang dapat memperkuat sektor ekonomi mikro. Melalui pendekatan kualitatif dengan metode library research, penelitian ini menganalisis faktor-faktor yang mempengaruhi dinamika UMKM, termasuk keterbatasan akses permodalan, rendahnya kualitas produk, dan keterbatasan pemahaman manajerial. Hasil penelitian menunjukkan bahwa UMKM di Kota Jambi memiliki potensi besar untuk berkembang, namun menghadapi tantangan dalam hal akses pasar, pembiayaan, dan penggunaan teknologi. Untuk itu, strategi pengembangan yang perlu dilakukan meliputi peningkatan akses permodalan, penguatan kapasitas SDM, dan pemanfaatan teknologi untuk meningkatkan efisiensi serta daya saing produk. Penelitian ini memberikan rekomendasi untuk meningkatkan dukungan kebijakan pemerintah, pengembangan infrastruktur, dan promosi pasar yang lebih luas, guna mendukung pertumbuhan UMKM di Kota Jambi dan mencapai tujuan ekonomi nasional, terutama dalam mewujudkan visi “Indonesia Emas 2045”.
Pengaruh Pertumbuhan Ekonomi dan Rata-Rata Lama Sekolah Terhadap Tingkat Pengangguran di Kota Jambi Tahun 2014-2024 Yoega Maulana Jorand; Asrini; Irmanelly
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hq2xn746

Abstract

The purpose of this study is to determine and analyze how the two variables influence the unemployment rate partially and simultaneously in Jambi City during 2014-2024. The type of research used in this study is quantitative research. The type of data used in this study is secondary data. The results of the simultaneous test show that economic growth and average length of schooling together have a significant effect on the unemployment rate in Jambi City. Then for the partial test, the results of the study show that economic growth has a significant effect on the unemployment rate in Jambi City. In addition, the results of the study also show that the average length of schooling has a significant effect on the unemployment rate in Jambi City.
E-Commerce In Purchase Decision: A Systematic Literature Review Musnaini; Masriani, Ida; Hasbullah, Husni; Tialonawarmi, Feny; Hendriyaldi; Asrini
Jurnal Mebis Vol. 10 No. 1: July 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i1.676

Abstract

This study reviews the connection between e-commerce and its influence on purchase decisions on e-commerce platforms through a Systematic Literature Review (SLR) method. The main factors that have been proven to significantly influence purchase decisions include product quality, product ratings and reviews, price, information quality, trust, security, service quality, perceived risk, and purchase intention. These findings indicate that a deep understanding of these variables can help business actors and marketers develop more effective strategies to increase purchase conversions in the e-commerce domain. Furthermore, this study also identifies opportunities for further research related to the integration of e-commerce systems and the development of marketing strategies based on consumer behavior data. This SLR seeks to encourage future research and practical applications within e-commerce.
Co-Authors Aditya Rahmadanil Syaifullah. Z Ajeng Sofiantini Andi Kusumawati Angguni Desilva Sari ARIFUDDIN Asri Usman Bulqia Mas'ud Dwinda Kayla Amartha F. Husni Hasbullah, F. Husni Fathani, Hamzah S. Hadi Hendriyaldi Heni Meidiyan Ida Masriani, Ida Ilham Hudi Irmanelly Mudhita, Ida Ketut Muhammad Fadhil Muhammad Khaedar Sahib Muhammad Najib Kasim Musnaini musnaini musnaini Neng Murialti Putri Rama Sari Rahma Dini Putri Suarni, Agusdiwana Tialonawarmi, Feny Vivi Amaliza WAHYUNI Yoega Maulana Jorand