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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Yumary: Jurnal Pengabdian kepada Masyarakat Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan International Journal of Indonesian Business Review Jurnal Inspirasi Ilmu Manajemen
Nurni Arrina Lestari
Universitas Muhammadiyah Sukabumi
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Kolaborasi Inovatif FE UMMI dengan P3DW dalam Peningkatan Kesadaran dan Kepatuhan Pajak pada Siswa SLTA di Kota dan Kabupaten Sukabumi Lestari, Nurni Arrina; Sri Amelia, Rintan; Antika, Rindi
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 3 No. 2 (2025): (September)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v3i2.394

Abstract

A collaborative program between the Faculty of Economics, Muhammadiyah University of Sukabumi (FE UMMI) and the Regional Revenue Management Center (P3DW) of Sukabumi City and Regency aims to increase tax awareness and compliance among high school students. This activity is implemented through tax socialization, interactive dialogue, and tax payment simulations, presented in an engaging and educational manner. The participatory method allows students to understand the importance of taxes from an early age and their role as the nation's next generation in national development. The results of this activity indicate an increase in students' understanding and positive attitudes toward tax responsibilities. This collaboration represents a form of synergy between educational institutions and the government in fostering a culture of tax awareness in the community, especially among the younger generation. With a more innovative and humane approach, it is hoped that tax awareness will not be merely theoretical but can also be applied in students' daily attitudes and behaviors.
Analisis Faktor-Faktor Dalam Meningkatkan Minat Beli Dimediasi oleh Fomo: (Studi Pada Konsumen Kosmetik Focallure Yang Melakukan Pembelian Pada TikTokShop di Kabupaten Sukabumi) Septiawati, Ika Teguh; Amal, Muhammad Khairul; Lestari, Nurni Arrina
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3944

Abstract

This study aims to examine the impact of social media, viral marketing, and influencers on purchase intention, with fear of missing out (FOMO) as an intermediary variable among TikTok users of Focallure cosmetics in Sukabumi Regency. A quantitative approach was used by distributing questionnaires to 120 individuals who had purchased Focallure products more than twice. Data processing was carried out using AMOS software using the Structural Equation Modeling (SEM) method. The results showed that social media, viral marketing, and influencers contributed significantly to influencing FOMO. Furthermore, FOMO, social media, viral marketing, and influencers were proven to significantly influence consumer purchase intention. These findings indicate that emotional drives such as FOMO, which are influenced by digital marketing strategies, play a significant role in shaping consumer purchasing decisions. Therefore, a marketing communication strategy that emphasizes emotional and social aspects is key to increasing consumer purchase intention.  
PELATIHAN dan PENDAMPINGAN MANAJEMEN ORGANISASI ‘AISYIYAH di KABUPATEN SUKABUMI Leonita Siwiyanti; Nurni Arrina Lestari; Ika Sofia Rizqiani
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 2 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i2.1322

Abstract

Aisyiyah sebagai organisasi perempuan berbasis Islam memiliki peran strategis dalam pemberdayaan perempuan di Indonesia. Namun, pengurus Aisyiyah sering menghadapi tantangan dalam pengelolaan organisasi, seperti kurangnya keterampilan manajerial, sistem administrasi yang belum optimal, serta koordinasi yang lemah antar pengurus. Program pelatihan dan pendampingan manajemen organisasi diterapkan untuk meningkatkan kapasitas pengurus dalam mengelola organisasi secara profesional dan berkelanjutan. Metode yang digunakan mencakup tiga tahap utama, yaitu seminar dan lokakarya untuk memberikan pemahaman konseptual, pelatihan teknis berbasis praktik untuk meningkatkan keterampilan administrasi dan manajemen keuangan, serta pendampingan dan evaluasi berkelanjutan selama enam bulan untuk memastikan implementasi yang efektif. Hasil kegiatan menunjukkan peningkatan signifikan dalam kapasitas manajerial peserta, dengan skor rata-rata perencanaan strategis meningkat dari 65 menjadi 85, pengorganisasian dari 68 menjadi 88, kepemimpinan dari 70 menjadi 90, serta evaluasi program dari 66 menjadi 87. Selain itu, lebih dari 75% peserta mampu menerapkan sistem administrasi yang lebih terstruktur dan efisien setelah mengikuti pelatihan. Kebaruan program ini terletak pada integrasi nilai-nilai keagamaan dalam materi pelatihan, pendekatan pembelajaran partisipatif yang memungkinkan peserta berbagi pengalaman, serta pendampingan berkelanjutan untuk memastikan penerapan ilmu dalam praktik organisasi. Program ini diharapkan menjadi model dalam pengembangan kapasitas organisasi berbasis komunitas, sehingga Aisyiyah dapat semakin optimal dalam menjalankan misinya dalam pemberdayaan perempuan di Indonesia.
Pelatihan Pembuatan Travelling Bag sebagai Rekrutmen Sumber Daya Manusia dan Pemberdayaan Perempuan Ramadhani, Anggun Fajar; Makiyah, Arfatul; Lestari, Nurni Arrina
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5398

Abstract

Purpose: This community service activity aims to provide training traveling bags to women in the local community as part of human resource recruitment and economic empowerment efforts. Methodology/approach: Through this training, participants are expected to develop practical skills relevant to the creative industry, particularly in bag production. The program is also designed to increase women's economic independence by opening up new job The stages carried out in the Implementation of the traveling bag making training program are: Identification and Selection of Participants, Development of Curriculum and Training Modules, Technical Training in Traveling Bag Making, Technical Assistance and Guidance, Business Management and Marketing Training, and Evaluation and Monitoring. Results/findings: The results of this activity showed a 50% increase in bag-making skills, significant improvements in participants' technical abilities, and increased entrepreneurial motivation. This training not only provided new skills but also contributed to strengthening the local economy by creating community-based business opportunities. Conclusions: Based on the introduction, activity implementation recruitment training to produce travel bag from knitted materials in Cipanengah Village was implemented well and smoothly, improving the skills of the participants. Limitations: Student response data were not taken, even though it was necessary to confirm the results of community responses to begin business opportunities. Contributions: Improve community ability to design in bag production materials, improve community’ understanding of concepts, and shape community' character values and sustainability.
Co-Authors Alhidayatullah Anggun Fajar Ramadhani Antika, Rindi Antony Antony Antony, Antony Arfatul Makiyah Ika Sofia Rizqiani Leonita Siwiyanti Muhammad Haekal Putra Purnama Muhammad Khairul Amal Septiawati, Ika Teguh Sri Amelia, Rintan Sudarma, Ade