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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan International Journal of Indonesian Business Review Jurnal Inspirasi Ilmu Manajemen
Nurni Arrina Lestari
Universitas Muhammadiyah Sukabumi
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Public Health Social Sciences Other

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Kolaborasi Inovatif FE UMMI dengan P3DW dalam Peningkatan Kesadaran dan Kepatuhan Pajak pada Siswa SLTA di Kota dan Kabupaten Sukabumi Lestari, Nurni Arrina; Sri Amelia, Rintan; Antika, Rindi
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 3 No. 2 (2025): (September)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v3i2.394

Abstract

A collaborative program between the Faculty of Economics, Muhammadiyah University of Sukabumi (FE UMMI) and the Regional Revenue Management Center (P3DW) of Sukabumi City and Regency aims to increase tax awareness and compliance among high school students. This activity is implemented through tax socialization, interactive dialogue, and tax payment simulations, presented in an engaging and educational manner. The participatory method allows students to understand the importance of taxes from an early age and their role as the nation's next generation in national development. The results of this activity indicate an increase in students' understanding and positive attitudes toward tax responsibilities. This collaboration represents a form of synergy between educational institutions and the government in fostering a culture of tax awareness in the community, especially among the younger generation. With a more innovative and humane approach, it is hoped that tax awareness will not be merely theoretical but can also be applied in students' daily attitudes and behaviors.
Analisis Faktor-Faktor Dalam Meningkatkan Minat Beli Dimediasi oleh Fomo: (Studi Pada Konsumen Kosmetik Focallure Yang Melakukan Pembelian Pada TikTokShop di Kabupaten Sukabumi) Septiawati, Ika Teguh; Amal, Muhammad Khairul; Lestari, Nurni Arrina
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3944

Abstract

This study aims to examine the impact of social media, viral marketing, and influencers on purchase intention, with fear of missing out (FOMO) as an intermediary variable among TikTok users of Focallure cosmetics in Sukabumi Regency. A quantitative approach was used by distributing questionnaires to 120 individuals who had purchased Focallure products more than twice. Data processing was carried out using AMOS software using the Structural Equation Modeling (SEM) method. The results showed that social media, viral marketing, and influencers contributed significantly to influencing FOMO. Furthermore, FOMO, social media, viral marketing, and influencers were proven to significantly influence consumer purchase intention. These findings indicate that emotional drives such as FOMO, which are influenced by digital marketing strategies, play a significant role in shaping consumer purchasing decisions. Therefore, a marketing communication strategy that emphasizes emotional and social aspects is key to increasing consumer purchase intention.  
Co-Authors Alhidayatullah Antika, Rindi Antony Antony Antony, Antony Leonita Siwiyanti Muhammad Haekal Putra Purnama Muhammad Khairul Amal Septiawati, Ika Teguh Sri Amelia, Rintan Sudarma, Ade