Article Per Year (5 Year)
p-Index From 2021 - 2026
2.064
P-Index
This Author published in this journals
All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JUIMA : Jurnal Ilmu Manajemen Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem Dharma Jnana Agrofarm, Jurnal Agroteknologi Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Komang Dean Ananda
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengembangan Agrowisata Dan UMKM Dalam Mendorong Pariwisata Berkelanjutan Di Desa Timpag: Pengabdian I Dewa Made Arik Permana Putra; Komang Dean Ananda; I Made Bayu Wisnawa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2996

Abstract

Desa Timpag di Kecamatan Kerambitan, Kabupaten Tabanan, Bali, memiliki potensi besar dalam sektor pertanian, budaya, dan sumber daya alam yang dapat dikembangkan menjadi destinasi wisata berkelanjutan. Namun, keterbatasan kapasitas masyarakat, rendahnya kesadaran kolektif terhadap pentingnya pariwisata, serta belum optimalnya pengembangan UMKM dan strategi pemasaran menjadi tantangan utama. Artikel ini membahas program pengabdian masyarakat yang dilakukan dengan pendekatan Participatory Action Research (PAR) melalui sosialisasi, pelatihan, workshop, pendampingan, dan pembentukan kelembagaan Pokdarwis. Fokus kegiatan meliputi peningkatan kesadaran masyarakat, pengembangan agrowisata berbasis pertanian organik, penguatan UMKM lokal dengan inovasi produk dan kemasan, serta penerapan digital marketing untuk memperluas akses pasar. Hasil kegiatan menunjukkan peningkatan kapasitas masyarakat, terbentuknya Pokdarwis sebagai penggerak utama pariwisata desa, berkembangnya UMKM dengan produk inovatif, serta lahirnya paket wisata terpadu berbasis pertanian, budaya, dan kuliner lokal. Dengan demikian, kesadaran kolektif masyarakat dan sinergi antara agrowisata serta UMKM menjadi kunci dalam mewujudkan Desa Timpag sebagai destinasi pariwisata berdaya saing dan berkelanjutan.
Transformasi Operasional LPD: Peran Pelatihan Komputer dan Manajemen Pemasaran pada Karyawan dalam Meningkatkan Pelayanan: Pengabdian Ida Ayu Nyoman Yuliastuti; I Gusti Agung Ayu Istri Lestari; Komang Dean Ananda; Made Agung Raharja
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3187

Abstract

The purpose of this community service activity is to improve the quality of administrative management, improve marketing management and services provided by LPD employees. The implementation method includes socialization regarding the importance of business management and marketing, technical training on the use of computer applications such as Microsoft Excel and Word, direct practice in financial recording and management of LPD customer data. The results of the activity showed an increase in employee skills as indicated by an increase in the ability to prepare financial reports using Microsoft Excel more quickly, neatly, and accurately, as well as the implementation of digital-based marketing strategies through social media Instagram which has been proven to expand the reach of services, especially in reaching the younger generation around Sembung Gede Village. Administrative efficiency has increased significantly because the use of computer applications can speed up work processes and strengthen transparency, thereby increasing public trust in LPD. Strengthening the capacity of LPD employees through computer training and marketing management assistance not only improves the internal performance of LPDs, but also has an impact on the sustainability of the socio-economic function of traditional institutions in building village economic independence.
PENGUATAN LITERASI DIGITAL DAN PEMASARAN ONLINE PADA KINERJA BUMDESA SEMBUNG GEDE, TABANAN Ida Ayu Nyoman Yuliastuti; I Gusti Agung Ayu Istri Lestari; Komang Dean Ananda; Made Agung Raharja
JUIMA : JURNAL ILMU MANAJEMEN Vol. 15 No. 2 (2025): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Village-Owned Enterprises (BUMDesa) play a crucial role in strengthening local economic resilience, yet many face challenges adapting to digital transformation. This study examines the influence of digital literacy and online marketing practices on the performance of Asta Dharma BUMDesa in Sembung Gede Village. Using a qualitative research approach, data were collected through in-depth interviews with BUMDesa managers, field observations, and analysis of organizational documents. The research findings indicate that BUMDesa managers' digital literacy remains at a basic level, characterized by limited skills in managing digital platforms, branding, and utilizing online marketing. Online marketing activities are still carried out in a rudimentary manner, without a structured strategy, using standard operating procedures, or a lack of dedicated human resources. These limitations significantly impact the visibility, competitiveness, and market reach of BUMDesa products. Although villages have strong economic potential, particularly in agriculture, local food products, and tourism, their integration into the digital market ecosystem remains weak. The study concludes that strengthening digital literacy is crucial for improving managerial capabilities, marketing effectiveness, and institutional performance. This study provides insights into the digital readiness of rural economic institutions and recommends sustainable capacity building, strategic digital marketing planning, and collaboration between stakeholders to improve the performance of BUMDesa in the digital era.
Co-Authors Angela Marici Sri Intan Pare Antonius Talu Bagus Putu Udiyana, Bagus Putu Cokorda Javandira Dionisius Agung Elo I Dewa Made Arik Permana Putra I Gede Cahyadi Putra I Gusti Agung Ayu Istri Lestari I Gusti Ayu Diah Yuniti I Ketut Sumantra I Made Bayu Wisnawa I MADE SUKERTA I Made Suryana I Nyoman Aditya Wirananta Kusuma I Putu Sujana Ida Ayu Nyoman Yuliastuti l Made Sukerta Lutgardis Erlina Delti Maftukhakh Hilmya Nada Ni Gusti Ayu Dona Agustini Oktaviani Nawul Pande Komang Suparyana PRATIWI, NI PUTU EKA Putu Eka Pasmidi Ariati Putu Laksmi Yuliyanthi Sapanca Putu Lasmi Yuliyanthi Sapanca Raharja, Made Agung Ramdhoani Saverius Ervansius Mulyadi